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Author : Holly Zoba
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2024-09
Category : Electronic
ISBN : 1935156012
Author : Hospitality Sales & Marketing Association International
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 2019-05-31
Category : Electronic
ISBN : 1935156128
CHDM Study Guide
Author : Stowe Shoemaker
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2011
Category : Hospitality industry
ISBN : OCLC:1011702156
Author : Pamela Lanier,Marie Lanier
Publisher : Business Expert Press
Page : 154 pages
File Size : 44,9 Mb
Release : 2017-07-03
Category : Business & Economics
ISBN : 9781631575976
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Author : Chidimma Adebayo
Publisher : Unknown
Page : 196 pages
File Size : 54,6 Mb
Release : 2020-11
Category : Electronic
ISBN : 1642247871
"Tourism marketing also has an important and increasing international dimension. In our globalizing world, people, places, and countries are increasingly interdependent. Countries once considered inaccessible to Western tourists because of geographical, cultural, and political barriers are now not only becoming accessible - their very remoteness makes them an attractive choice for travel today. This globalization of tourism has cultural, political, and economic dimensions, and these are important considerations for tourism marketers.This text is prepared while keeping in mind the complexities of this industry and to ensure that students find this book highly informative, meaningful, and understanding. Concepts are not exaggerated to keep the excitement and fun intact. Relatable case studies will give practical examples to the students and help them get a comprehensive understanding of the matter.This book is ideal for serving as a roadmap for any student trying to pave their way into the world of tourism and hospitality. The entire text will ensure a sound understanding of the important marketing concepts that are relevant in today's time and age in countries all around the world. This book is a sure shot for anyone seeking to learn about the marketing aspects of the tourism and hospitality industry.
Author : Salih Kuşluvan,Karel Van Isacker
Publisher : Detay Yayıncılık
Page : 462 pages
File Size : 51,8 Mb
Release : 2024-06-14
Category : Business & Economics
ISBN : 9786052547335
Author : Kathryn Waite,Rodrigo Perez Vega
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2018-02-26
Category : Digital media
ISBN : 1911396005
* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.
Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 46,5 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author : Roberta Minazzi
Publisher : Springer
Page : 163 pages
File Size : 51,9 Mb
Release : 2014-11-01
Category : Business & Economics
ISBN : 9783319051826
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Author : Jerry Work
Publisher : Unknown
Page : 260 pages
File Size : 44,6 Mb
Release : 2021-01-14
Category : Electronic
ISBN : 9798590972074
Digital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you get to become a hub of interesting information around your town. You get to become a place people talk about - a place people congregate around online.You get to be the mayor of your own little online neighborhood. You get to be a storyteller. You get to inform the world about what's going on in your town. You get to be a photographer and a movie maker. And as a result, your fans will love and adore you and shower you with money.If you do it right. Hospitality businesses have a built-in advantage when it comes to telling their story. If you are in a tourist destination, it's easier, but it works no matter where you are. You know why people should visit your town and your business. You know the people and the places. There is all kinds of stuff you know that visitors to your town don't.Competition will be stiff. But if you are willing to put in the work, you can destroy your competition by being THE digital property that people discover - that they know about and seek out.Internet marketing is not easy - especially in a competitive space like hospitality. But if you lack a sound strategy for promoting your property, you are at a great competitive disadvantage. This book outlines a multi-part digital marketing strategy that will absolutely drive traffic to your website, generate revenue, and put you ahead of your competition. The book gives you the step-by-step details so you can really dig in and begin implementing the strategies and tactics discussed.
Author : David Bowie,Francis Buttle
Publisher : Taylor & Francis
Page : 450 pages
File Size : 54,8 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781136346552
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 43,6 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author : McGraw-Hill Education
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 45,6 Mb
Release : 2005-02-17
Category : Business & Economics
ISBN : 0078682967
Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Author : Chris Cooper,Serena Volo,William C. Gartner,Noel Scott
Publisher : SAGE
Page : 1629 pages
File Size : 55,8 Mb
Release : 2021-08-04
Category : Business & Economics
ISBN : 9781526444493
The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Author : Philip Kotler,John T. Bowen,James C. Makens
Publisher : Prentice Hall
Page : 0 pages
File Size : 51,6 Mb
Release : 2006
Category : Hospitality industry
ISBN : 0131193783
This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing ProcessIntroduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and StrategiesExplains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism MixIdentifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism MarketingHighlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.