Marketing For Tourism Hospitality Events

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Marketing for Tourism, Hospitality & Events

Simon Hudson,Louise Hudson
Marketing for Tourism Hospitality Events Book PDF

Author : Simon Hudson,Louise Hudson
Publisher : SAGE
Page : 462 pages
File Size : 51,9 Mb
Release : 2017-05-26
Category : Business & Economics
ISBN : 9781526414359

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Marketing for Tourism, Hospitality & Events by Simon Hudson,Louise Hudson Pdf

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb
Marketing Research for the Tourism Hospitality and Events Industries Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 47,7 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218

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Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb Pdf

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Marketing for Tourism and Hospitality

Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Marketing for Tourism and Hospitality Book PDF

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 45,9 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing in Food, Hospitality, Tourism and Events

Richard Tresidder,Craig Hirst
Marketing in Food Hospitality Tourism and Events Book PDF

Author : Richard Tresidder,Craig Hirst
Publisher : Goodfellow Pub Limited
Page : 224 pages
File Size : 41,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 1906884226

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Marketing in Food, Hospitality, Tourism and Events by Richard Tresidder,Craig Hirst Pdf

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Marketing in Tourism, Hospitality, Events and Food

Richard Tresidder,Craig Hirst
Marketing in Tourism Hospitality Events and Food Book PDF

Author : Richard Tresidder,Craig Hirst
Publisher : Unknown
Page : 0 pages
File Size : 49,6 Mb
Release : 2016
Category : Food
ISBN : 1910158313

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Marketing in Tourism, Hospitality, Events and Food by Richard Tresidder,Craig Hirst Pdf

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

Event Management for the Tourism and Hospitality Industries

Bonita M. Kolb
Event Management for the Tourism and Hospitality Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 147 pages
File Size : 40,8 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000415278

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Event Management for the Tourism and Hospitality Industries by Bonita M. Kolb Pdf

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Tourism Events in Asia

Azizul Hassan,Anukrati Sharma
Tourism Events in Asia Book PDF

Author : Azizul Hassan,Anukrati Sharma
Publisher : Routledge
Page : 209 pages
File Size : 55,9 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781351105729

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Tourism Events in Asia by Azizul Hassan,Anukrati Sharma Pdf

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Marketing Communications in Tourism and Hospitality

Scott McCabe
Marketing Communications in Tourism and Hospitality Book PDF

Author : Scott McCabe
Publisher : Routledge
Page : 322 pages
File Size : 50,5 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9781136437410

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Marketing Communications in Tourism and Hospitality by Scott McCabe Pdf

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Strategic Management for Tourism, Hospitality and Events

Nigel Evans
Strategic Management for Tourism Hospitality and Events Book PDF

Author : Nigel Evans
Publisher : Routledge
Page : 729 pages
File Size : 40,8 Mb
Release : 2015-01-30
Category : Business & Economics
ISBN : 9781135038274

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Strategic Management for Tourism, Hospitality and Events by Nigel Evans Pdf

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Tourism Marketing for Cities and Towns

Bonita Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 265 pages
File Size : 47,6 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781134858156

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Tourism Marketing for Cities and Towns by Bonita Kolb Pdf

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Tourism and Hospitality Marketing

Simon Hudson
Tourism and Hospitality Marketing Book PDF

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 53,9 Mb
Release : 2009-05-12
Category : Business & Economics
ISBN : 9781849204880

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Tourism and Hospitality Marketing by Simon Hudson Pdf

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Marketing in Food, Hospitality, Tourism and Events

Richard Tresidder,Craig Hirst
Marketing in Food Hospitality Tourism and Events Book PDF

Author : Richard Tresidder,Craig Hirst
Publisher : Goodfellow Publishers Ltd
Page : 236 pages
File Size : 46,9 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781908999269

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Marketing in Food, Hospitality, Tourism and Events by Richard Tresidder,Craig Hirst Pdf

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

Future of Tourism Marketing

Seongseop (Sam) Kim,Dan Wang
Future of Tourism Marketing Book PDF

Author : Seongseop (Sam) Kim,Dan Wang
Publisher : Routledge
Page : 198 pages
File Size : 54,5 Mb
Release : 2021-06-14
Category : Business & Economics
ISBN : 9781000403961

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Future of Tourism Marketing by Seongseop (Sam) Kim,Dan Wang Pdf

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.

Case Based Research in Tourism, Travel, Hospitality and Events

Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith
Case Based Research in Tourism Travel Hospitality and Events Book PDF

Author : Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith
Publisher : Springer Nature
Page : 503 pages
File Size : 47,8 Mb
Release : 2022-01-05
Category : Business & Economics
ISBN : 9789811646713

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Case Based Research in Tourism, Travel, Hospitality and Events by Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith Pdf

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Tourism Marketing

Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Tourism Marketing Book PDF

Author : Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Publisher : CRC Press
Page : 330 pages
File Size : 43,8 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781771884716

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Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.