Marketing Fundamentals For Future Professionals

Author : Bruce Robertson
Publisher : Cognella Academic Publishing
Page : 0 pages
File Size : 50,7 Mb
Release : 2023-01-04
Category : Electronic
ISBN : 1793547432

Get Book

Marketing Fundamentals for Future Professionals by Bruce Robertson Pdf

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.

Author : Bronislaw Johannes Verhage.
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2006
Category : Electronic
ISBN : OCLC:208845460

Get Book

Marketing fundamentals by Bronislaw Johannes Verhage. Pdf

Author : Stewart W. Husted,Dale Varble,James R. Lowry
Publisher : Delmar
Page : 234 pages
File Size : 44,6 Mb
Release : 1993-01-01
Category : Electronic
ISBN : 0827348495

Get Book

Marketing Fundamentals by Stewart W. Husted,Dale Varble,James R. Lowry Pdf

Author : Robert F. Hartley
Publisher : Unknown
Page : 631 pages
File Size : 40,8 Mb
Release : 1983
Category : Marketing
ISBN : 0063626691

Get Book

Marketing Fundamentals by Robert F. Hartley Pdf

Author : Manfred Bruhn,Peter Rohlmann
Publisher : Springer Nature
Page : 92 pages
File Size : 49,9 Mb
Release : 2022-09-24
Category : Business & Economics
ISBN : 9783658391225

Get Book

Sports Marketing by Manfred Bruhn,Peter Rohlmann Pdf

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing

Author : Maggie Jones
Publisher : Unknown
Page : 113 pages
File Size : 44,5 Mb
Release : 2006
Category : Marketing
ISBN : OCLC:797835225

Get Book

Marketing Fundamentals by Maggie Jones Pdf

Author : Stewart W. Husted,Dale L. Varble,James Lowry
Publisher : Singular
Page : 598 pages
File Size : 40,9 Mb
Release : 1993
Category : Business & Economics
ISBN : 0827348487

Get Book

Marketing Fundamentals by Stewart W. Husted,Dale L. Varble,James Lowry Pdf

This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.

Author : Adam Wilkins,Shawn Moore,Rebecca Saloustros
Publisher : Unknown
Page : 176 pages
File Size : 54,7 Mb
Release : 2016-02-19
Category : Electronic
ISBN : 1523939575

Get Book

Digital Marketing Fundamentals (Student Edition) by Adam Wilkins,Shawn Moore,Rebecca Saloustros Pdf

Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms

Author : Richard E Plank,David A Reid,J David Lichtenthal
Publisher : Routledge
Page : 314 pages
File Size : 47,9 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000156829

Get Book

Fundamentals of Business Marketing Research by Richard E Plank,David A Reid,J David Lichtenthal Pdf

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Author : Husted
Publisher : Delmar
Page : 128 pages
File Size : 55,7 Mb
Release : 1993-01-01
Category : Electronic
ISBN : 0827358628

Get Book

Marketing Fundamentals by Husted Pdf

Author : Michael T. Kubal,Kevin Miller,Ronald D. Worth,Society for Marketing Professional Services,BNi Publications Inc
Publisher : Unknown
Page : 242 pages
File Size : 45,7 Mb
Release : 2004
Category : Construction industry
ISBN : 1557014833

Get Book

A/E/C/ Marketing Fundamentals by Michael T. Kubal,Kevin Miller,Ronald D. Worth,Society for Marketing Professional Services,BNi Publications Inc Pdf

Author : William J. Stanton,James G. Barnes,Montrose S. Sommers
Publisher : Unknown
Page : 736 pages
File Size : 43,9 Mb
Release : 1982
Category : Marketing
ISBN : 0075484463

Get Book

Fundamentals of Marketing by William J. Stanton,James G. Barnes,Montrose S. Sommers Pdf

Author : Anonim
Publisher : Unknown
Page : 316 pages
File Size : 52,9 Mb
Release : 2014
Category : Electronic
ISBN : 9383828307

Get Book

Fundamentals of Marketing by Anonim Pdf

Author : Bhatia
Publisher : Pearson Education India
Page : 484 pages
File Size : 52,6 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9789352861606

Get Book

Fundamentals Of Digital Marketing, 2e by Bhatia Pdf

Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing

Author : William J. Stanton
Publisher : Unknown
Page : 752 pages
File Size : 47,7 Mb
Release : 1975
Category : Marketing
ISBN : OCLC:848328174

Get Book

Fundamentals of Marketing by William J. Stanton Pdf