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Author : John Cave Abbott
Publisher : Food & Agriculture Org.
Page : 260 pages
File Size : 46,7 Mb
Release : 1986
Category : Business & Economics
ISBN : 9251014272
Author : G. S. Kindra
Publisher : Routledge
Page : 245 pages
File Size : 43,9 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781317646693
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author : Martin Kriesberg,United States. Department of Agriculture. Foreign Economic Development Service
Publisher : Unknown
Page : 100 pages
File Size : 41,5 Mb
Release : 1972
Category : Developing countries
ISBN : UOM:39015008269246
Author : Hans van Trijp,Paul Ingenbleek
Publisher : BRILL
Page : 192 pages
File Size : 55,6 Mb
Release : 2023-09-04
Category : Business & Economics
ISBN : 9789086866991
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author : John A. Quelch,Rohit Deshpande
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 40,7 Mb
Release : 2004-05-18
Category : Business & Economics
ISBN : 9780787974398
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Author : Denise Martha Johnson,Erdener Kaynak
Publisher : Psychology Press
Page : 148 pages
File Size : 43,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 1560248300
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Author : Gurprit S. Kindra
Publisher : Unknown
Page : 259 pages
File Size : 44,6 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998
Author : Joanna Kinsey
Publisher : Palgrave
Page : 374 pages
File Size : 46,8 Mb
Release : 1988
Category : Business & Economics
ISBN : 0333421167
Author : Martin Kriesberg
Publisher : Unknown
Page : 108 pages
File Size : 48,5 Mb
Release : 1974
Category : Food industry and trade
ISBN : UIUC:30112018981016
Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.
Author : Chong-yŏng Yi
Publisher : Unknown
Page : 443 pages
File Size : 50,5 Mb
Release : 1991
Category : Farm produce
ISBN : 0963137905
Author : Martin Kriesberg
Publisher : Unknown
Page : 100 pages
File Size : 46,9 Mb
Release : 1972
Category : Food industry and trade
ISBN : UIUC:30112018980984
Author : Dov Izraeli,Dafna N. Izraeli,Frank Meissner
Publisher : Unknown
Page : 224 pages
File Size : 48,7 Mb
Release : 1976
Category : Marketing
ISBN : UOM:35128001190493
Author : Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Publisher : Oxford University Press, USA
Page : 436 pages
File Size : 48,8 Mb
Release : 1993
Category : Business & Economics
ISBN : STANFORD:36105008895307
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Author : R. G. H. Elliott
Publisher : Food & Agriculture Org.
Page : 144 pages
File Size : 46,7 Mb
Release : 1985
Category : Crafts & Hobbies
ISBN : 9251023506
Richtlijnen voor het prepareren van diverse soorten huiden
Author : John Cave Abbott
Publisher : CUP Archive
Page : 234 pages
File Size : 48,8 Mb
Release : 1987-10-08
Category : Business & Economics
ISBN : 0521339081
This textbook presents a selection of marketing enterprises which succeeded under the conditions prevailing in developing countries.