Markets Marketing And Developing Countries

Author : Hans van Trijp,Paul Ingenbleek
Publisher : BRILL
Page : 192 pages
File Size : 45,6 Mb
Release : 2023-09-04
Category : Business & Economics
ISBN : 9789086866991

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Markets, marketing and developing countries by Hans van Trijp,Paul Ingenbleek Pdf

Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.

Author : John A. Quelch,Rohit Deshpande
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 54,8 Mb
Release : 2004-05-18
Category : Business & Economics
ISBN : 9780787974398

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The Global Market by John A. Quelch,Rohit Deshpande Pdf

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author : G. S. Kindra
Publisher : Routledge
Page : 245 pages
File Size : 43,9 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781317646693

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Marketing in Developing Countries (RLE Marketing) by G. S. Kindra Pdf

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author : John Cave Abbott
Publisher : Food & Agriculture Org.
Page : 260 pages
File Size : 43,7 Mb
Release : 1986
Category : Business & Economics
ISBN : 9251014272

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Marketing Improvement in the Developing World by John Cave Abbott Pdf

Author : Erdener Kaynak,Subhash C Jain
Publisher : Routledge
Page : 344 pages
File Size : 50,6 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136584459

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Market Evolution in Developing Countries by Erdener Kaynak,Subhash C Jain Pdf

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.

Author : Reed Moyer
Publisher : Unknown
Page : 76 pages
File Size : 42,5 Mb
Release : 1965
Category : Business & Economics
ISBN : UOM:35128000147114

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Marketing in Economic Development by Reed Moyer Pdf

Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.

Author : Gurprit S. Kindra
Publisher : Unknown
Page : 259 pages
File Size : 46,5 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

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Marketing in Developing Countries by Gurprit S. Kindra Pdf

Author : Shaoming Zou,Huifen Fu
Publisher : Emerald Group Publishing
Page : 322 pages
File Size : 46,5 Mb
Release : 2011-01-27
Category : Business & Economics
ISBN : 9780857244475

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International Marketing by Shaoming Zou,Huifen Fu Pdf

Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

Author : Martin Kriesberg,United States. Department of Agriculture. Foreign Economic Development Service
Publisher : Unknown
Page : 100 pages
File Size : 47,5 Mb
Release : 1972
Category : Developing countries
ISBN : UOM:39015008269246

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Improving Marketing Systems in Developing Countries by Martin Kriesberg,United States. Department of Agriculture. Foreign Economic Development Service Pdf

Author : Ruby Roy Dholakia,Syed Ferhat Anwar
Publisher : PHI Learning Pvt. Ltd.
Page : 332 pages
File Size : 46,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 8120337824

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Marketing Practices in Developing Economy by Ruby Roy Dholakia,Syed Ferhat Anwar Pdf

This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.

Author : Luciano Ciravegna,Robert Fitzgerald,Sumit Kundu
Publisher : FT Press
Page : 353 pages
File Size : 45,8 Mb
Release : 2013-08-29
Category : Business & Economics
ISBN : 9780132983396

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Operating in Emerging Markets by Luciano Ciravegna,Robert Fitzgerald,Sumit Kundu Pdf

Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

Author : Tarun Khanna,Krishna G. Palepu
Publisher : Harvard Business Press
Page : 261 pages
File Size : 55,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781422166956

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Winning in Emerging Markets by Tarun Khanna,Krishna G. Palepu Pdf

About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders. Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets. They explain how to: Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems Identify opportunities to fill those voids, for example, by building or improving market institutions yourself Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. About the Authors : - Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.

Author : Wahiduddin Mahmud
Publisher : Taylor & Francis
Page : 118 pages
File Size : 48,9 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9781000485080

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Markets, Morals and Development by Wahiduddin Mahmud Pdf

This book presents, or rather “re-presents”, the intricacies of a developing economy in the light of recent theoretical developments in economics while also providing a fresh perspective on the perceived inadequacies of the discipline in addressing the discontents of the contemporary global economic order. The book argues that there is scope for economics to be a more humane discipline and more relevant to contemporary economic problems by embracing new ideas, including those from other disciplines. It attempts to show how economic concepts and theories can be contextualised to help better understand real-life economic phenomena; how to rethink the ways in which the market economy can address the moral issues of human wellbeing and social justice; and, overall, how the study of economics and public discourses on economic issues can be made more engaging as well as more relevant to the problems of developing countries. Based on public lectures given by the author in Dhaka, and using illustrations from Bangladesh, India and other countries, the book offers an authoritative understanding of diverse economic realities by taking a fresh look at the familiar. Comprehensive and accessible, the book will be of interest to students and researchers of economics, development economics and policy, sociology and business studies as well as to journalists, public intellectuals and policymakers in developing countries.

Author : Richard Newfarmer,William Shaw,Peter Walkenhorst
Publisher : World Bank Publications
Page : 290 pages
File Size : 52,8 Mb
Release : 2009-03-12
Category : Political Science
ISBN : 0821376381

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Breaking Into New Markets by Richard Newfarmer,William Shaw,Peter Walkenhorst Pdf

International trade in 2009 is projected to contract for the first time since 1982. As a result, export diversifi cation has gained new urgency as one way of using exports to recover lost growth momentum. Moreover, diversifi cation is central to reducing income volatility and sustaining high growth rates, which are especially important for countries with large populations living in poverty. In the 1950s, countries became concerned that their dependence on primary products would lead to steady falls in the purchasing power of primary exports and thus slow growth. A major policy objective of developing countries since that time has been to diversify out of primary products into manufactures. Although some nations have been at least partially successful, many low-income countries remain dependent on a narrow range of primary products. 'Breaking Into New Markets' argues for a comprehensive view of diversifi cation. It explores new thinking and evidence about export diversifi cation and elaborates on policies for its promotion. These policies span tariffs and taxes, services, and government activities to help fi rms take advantage of global opportunities. The book is a compilation of chapters written as short, policy-focused pieces. Many digest longer, more academic papers in an effort to make the information accessible to a larger policy and nontechnical audience. In that sense, the book is a policy primer on what export diversifi cation can and cannot do for growth and how to make diversifi cation happen. Intelligently designed policies that effi ciently address the obstacles to export growth are critical for overall economic growth and poverty reduction. This book offers insights useful to policy makers and practitioners as they embark on efforts to design new programs of competitiveness in their trade strategies.

Author : Joanna Kinsey
Publisher : Unknown
Page : 374 pages
File Size : 41,8 Mb
Release : 1988
Category : Marketing
ISBN : 0333421159

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Marketing in Developing Countries by Joanna Kinsey Pdf