Author : Henry Kyambalesa
Publisher : Routledge
Page : 336 pages
File Size : 46,9 Mb
Release : 2017-11-01
Category : Social Science
ISBN : 9781351781725
Marketing in the 21st Century: Concepts, Challenges and Imperatives by Henry Kyambalesa Pdf
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.