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Author : H. Kyambalesa
Publisher : Unknown
Page : 128 pages
File Size : 45,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 817929059X
Author : Henry Kyambalesa
Publisher : Routledge
Page : 336 pages
File Size : 53,9 Mb
Release : 2017-11-01
Category : Social Science
ISBN : 9781351781725
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author : Henry Kyambalesa
Publisher : Routledge
Page : 360 pages
File Size : 44,8 Mb
Release : 2017-11-01
Category : Social Science
ISBN : 9781351781718
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author : Henry Kyambalesa
Publisher : Jain Publishing Company
Page : 298 pages
File Size : 47,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780875730875
This book is designed to explore the social demands, challenges and imperatives associated with conducting business operations across national borders. Its content is predicated upon the following basic premises:Cross-border business operators have a moral obligation to seek socially beneficial results along with economically beneficial results in their policies, decisions and actionsCross-border business operations need to be conducted in ways that are consistent with host countries' commonly honored ethical standardsCross-border business owners and managers, like their host-country counterparts, have an express duty to comply with existing laws, rules and regulationsCross-border business operators need to be responsive to the needs, rights, concerns, and expectations of customers in all the countries where their operations are undertakenCross-border business operators have a moral obligation to conduct their operations in ways that have negligible or no potential to exacerbate the depreciation of the quality of the natural environment in their host countriesThe need to develop sound relations with all the external groups in their host countries which have a stake in their corporate policies, programs, and overall existence is an imperative cross-border business entities can shirk or slight only at their own peril.Mr. Kyambalesa is an adjunct member of the MBA faculty in the School for Professional Studies at Regis University, and an independent Business and Management researcher and consultant. He is the author of several other books on business innovation and competitiveness, small business management and entrepreneurship, general management, marketing management, technological development, and economic development.
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 276 pages
File Size : 51,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781440828539
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Author : Alan R. Andreasen
Publisher : SAGE
Page : 284 pages
File Size : 40,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412916348
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : Chris Kent
Publisher : Unknown
Page : 306 pages
File Size : 47,6 Mb
Release : 2017-08-31
Category : Business & Economics
ISBN : 0995689318
"21st Century Marketing: What it is, why it matters and how to do it" is a comprehensive full colour guide to the 21st Century Marketing System. It takes you through the entire process step-by-step and show you precisely how to create your own 21st Century Marketing Blueprint specifically tailored to your exact business needs. It's been over two years in development and is based on solving a real problem experienced by real entrepreneurs and small business owners on a daily basis. During my research a common complaint was best articulated by one business owner in Jersey who said: "It's a real jungle out there and it's all so complex - what with digital marketing, social media and everything else. Plus there are so many self-proclaimed experts talking about so many different things it's impossible to know who to trust and where to start. Marketing generally is just so confusing these days it's a real nightmare for people like me." The 21st Century Marketing System offers a simple solution to a complex problem. This book is your map of the modern marketing jungle, drawn by an expert who's fought their way through the highs and lows of the modern marketing landscape and cut a path for you to follow. A well experience and highly qualified professional you can trust - and someone who actually 'walks their talk'. This is the first book in the 21st Century Marketing series, its purpose is to give you a solid foundation in modern marketing - and a fighting chance! It covers a number of key business and marketing concepts and you'll come away with a good understanding of the modern marketing landscape. You'll also discover exactly what you need to do to increase your sales, attract your ideal customers, and generate that all important words-of-mouth to get ahead of the game and put your business firmly on the map!
Author : Ph.D. Joel R. Evans,Ph.D. Barry Berman
Publisher : Dreamtech Press
Page : 772 pages
File Size : 55,6 Mb
Release : 2003-07-10
Category : Electronic
ISBN : 8177223828
The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.Part 1. An Introduction to Marketing In The 21st Century Part 2. Broadening the Scope of Marketing Part 3. Consumer Analysis. Understanding and Responding to Diversity in the Marketplace Part 4. Product Planning Part 5. Distribution Planning Part 6. Promotion Planning Part 7. Price Planning Part 8. Marketing Management
Author : John Grant
Publisher : Unknown
Page : 0 pages
File Size : 46,8 Mb
Release : 1999
Category : Marketing
ISBN : OCLC:1359084707
Author : Michael Dunn
Publisher : Jossey-Bass
Page : 464 pages
File Size : 40,8 Mb
Release : 2009-03-09
Category : Business & Economics
ISBN : 078799832X
Making accountable marketing decisions to improve the efficiency ofspending In this practical guide, Prophet CEO Michael Dunn teams up withmarketing effectiveness expert Chris Halsall to help marketingmanagers and CMOs make better marketing spending decisions andbetter evaluate the success or failure of these decisions. Theyshow how to sort through the clutter of metrics, measurement, andanalytic options, and provide the practical information needed tohelp establish the marketing accountabilityimperative--highlighting the critical need for more effectivestewardship of marketing spending.
Author : Jim Stephens
Publisher : RWG Publishing
Page : 26 pages
File Size : 42,6 Mb
Release : 2024-01-25
Category : Business & Economics
ISBN : 8210379456XXX
Embark on a transformative journey through the dynamic landscape of network marketing with our comprehensive guide, "Revolutionizing Network Marketing: Strategies for 21st-Century Success." In this groundbreaking book, we delve into the evolution of network marketing, providing invaluable insights and strategies to help you thrive in the modern business arena. Network marketing has undergone a significant metamorphosis, and this book serves as your compass in navigating the intricacies of this ever-changing industry. Learn how to leverage cutting-edge tools and techniques that have become indispensable for success in the 21st century. From innovative prospecting methods to mastering compensation plans, we cover it all. Discover the art of leadership in network marketing, where being the first in the race is imperative for leaving a lasting impression. Uncover the secrets to becoming a leader who not only sells products but satisfies the genuine needs of customers. Perry Marshall's wisdom encapsulates our approach: "Nobody who bought a drill actually wanted a drill. They wanted a hole." Equip yourself with the knowledge to make informed decisions—from choosing the right company to selecting the best compensation plans. Explore the importance of surrounding yourself with the right people, both uplines and downlines, as instrumental components of your success. "Revolutionizing Network Marketing" goes beyond traditional approaches, providing insights into modern prospecting techniques, embracing online strategies, and fostering a dynamic network that propels your business forward. As you evolve into a leader, we guide you through personality development programs and the understanding of customer needs. This book is your key to not just surviving but thriving in the competitive realm of network marketing. Whether you're a seasoned marketer or just starting your entrepreneurial journey, our guide offers actionable strategies, ensuring your venture soars to unprecedented heights in the 21st century. Transform your approach, embrace innovation, and set yourself on a trajectory toward network marketing success. Get ready to revolutionize your network marketing journey—order your copy now and embark on the path to 21st-century success!
Author : James W. Taylor & Marjolein Towler
Publisher : James Taylor
Page : 200 pages
File Size : 51,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9780972791458
Author : Manfred Krafft,Murali K. Mantrala
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 50,9 Mb
Release : 2009-12-17
Category : Business & Economics
ISBN : 9783540720034
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : John Grant
Publisher : Texere Publishing
Page : 0 pages
File Size : 45,7 Mb
Release : 2000
Category : Brand marketing
ISBN : 1587990245
Setting out the 12 new marketing rules for anyone aiming to build tomorrow's successful company this book contains case studies of well-known companies which are pioneering the new rules of marketing.
Author : Arthur James Wells
Publisher : Unknown
Page : 1884 pages
File Size : 51,5 Mb
Release : 2006
Category : Bibliography, National
ISBN : UOM:39015066099196
