Author : Kurt Rohner
Publisher : Firewall Media
Page : 244 pages
File Size : 49,5 Mb
Release : 2003
Category : Electronic
ISBN : 8170083524
Marketing in The Cyber Age
Kurt Rohner
Marketing In The Cyber Age
Marketing In The Cyber Age Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing In The Cyber Age book. This book definitely worth reading, it is an incredibly well-written.
Marketing in the Digital Age
John O'Connor,Eamonn Galvin
Author : John O'Connor,Eamonn Galvin
Publisher : Financial Times/Prentice Hall
Page : 236 pages
File Size : 53,8 Mb
Release : 2001
Category : Elektronisk markedsføring
ISBN : PSU:000044540968
Marketing in the Digital Age by John O'Connor,Eamonn Galvin Pdf
The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
The Evolution of Business in the Cyber Age
Divya Gupta Chowdhry,Rahul Verma,Manisha Mathur
Author : Divya Gupta Chowdhry,Rahul Verma,Manisha Mathur
Publisher : CRC Press
Page : 230 pages
File Size : 47,7 Mb
Release : 2020-01-06
Category : Business & Economics
ISBN : 9781000007282
The Evolution of Business in the Cyber Age by Divya Gupta Chowdhry,Rahul Verma,Manisha Mathur Pdf
This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection. The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitalization, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today’s modern digital climate. The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume.
Marketing in the Age of Google, Revised and Updated
Vanessa Fox
Author : Vanessa Fox
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 43,8 Mb
Release : 2012-03-20
Category : Business & Economics
ISBN : 9781118343005
Marketing in the Age of Google, Revised and Updated by Vanessa Fox Pdf
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Marketing in the Age of Google, Revised and Updated
Vanessa Fox
Author : Vanessa Fox
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 42,5 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781118231937
Marketing in the Age of Google, Revised and Updated by Vanessa Fox Pdf
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Marketing in the Cyber Era: Strategies and Emerging Trends
Ghorbani, Ali
Author : Ghorbani, Ali
Publisher : IGI Global
Page : 357 pages
File Size : 40,9 Mb
Release : 2013-12-31
Category : Business & Economics
ISBN : 9781466648654
Marketing in the Cyber Era: Strategies and Emerging Trends by Ghorbani, Ali Pdf
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
International Relations in the Cyber Age
Nazli Choucri,David D. Clark
Author : Nazli Choucri,David D. Clark
Publisher : MIT Press
Page : 433 pages
File Size : 49,8 Mb
Release : 2019-04-09
Category : Political Science
ISBN : 9780262349727
International Relations in the Cyber Age by Nazli Choucri,David D. Clark Pdf
A foundational analysis of the co-evolution of the internet and international relations, examining resultant challenges for individuals, organizations, firms, and states. In our increasingly digital world, data flows define the international landscape as much as the flow of materials and people. How is cyberspace shaping international relations, and how are international relations shaping cyberspace? In this book, Nazli Choucri and David D. Clark offer a foundational analysis of the co-evolution of cyberspace (with the internet as its core) and international relations, examining resultant challenges for individuals, organizations, and states. The authors examine the pervasiveness of power and politics in the digital realm, finding that the internet is evolving much faster than the tools for regulating it. This creates a “co-evolution dilemma”—a new reality in which digital interactions have enabled weaker actors to influence or threaten stronger actors, including the traditional state powers. Choucri and Clark develop a new method for addressing control in the internet age, “control point analysis,” and apply it to a variety of situations, including major actors in the international and digital realms: the United States, China, and Google. In doing so they lay the groundwork for a new international relations theory that reflects the reality in which we live—one in which the international and digital realms are inextricably linked and evolving together.
Strategic Marketing for the Digital Age
Bill Bishop
Author : Bill Bishop
Publisher : Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
Page : 274 pages
File Size : 47,8 Mb
Release : 1998
Category : Business & Economics
ISBN : 0844234419
Strategic Marketing for the Digital Age by Bill Bishop Pdf
Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Management Association, Information Resources
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2254 pages
File Size : 50,8 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Old versus New Rules of Marketing
Francis Arackal Thummy
Author : Francis Arackal Thummy
Publisher : GRIN Verlag
Page : 14 pages
File Size : 43,8 Mb
Release : 2019-04-10
Category : Business & Economics
ISBN : 9783668920729
Old versus New Rules of Marketing by Francis Arackal Thummy Pdf
Essay from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: NA, , language: English, abstract: In this short paper an attempt will be made to present the old and new scenarios of marketing. This paper focuses on the old versus new rules of marketing. The separator of old and new rules of marketing is the web. Prior to the arrival of the web, marketing organizations had only two significant options for attracting attention of clients: Buy expensive advertising or get endorsement, mainly through advertorials, from the media. But the web has changed the rules. Organizations that understand the new rules of marketing develop relationships directly with consumers. In this scenario advertising today is a money pit of wasted resources. The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs. With old rules of marketing it simply meant advertising and branding; advertising needed to appeal to the masses; advertising relied on interrupting (for instance a TV show) to gain people’s attention to a product; it was one way, company to consumer; creativity was deemed the most important component of advertising; it was more important for the ad agency to win advertising awards than for the client to win new customers. None of this is true anymore; the web has transformed the rules; this paper would like to argue that a company must transform its marketing to make the most of the web-enabled marketplace of ideas. Old style Advertising and Public Relations firms’ role may have diminished drastically but their role is not extinguished. In the cyber age these have gone online. The wise thing for companies to do is to combine both the old and new ways of marketing, the emphasis perhaps being on the new. Online has provided companies the best opportunity ever to expand into global markets. Marketing has become borderless. This is a paper presented at an international conference.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Dadwal, Sumesh Singh
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 46,6 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
eMarketing eXcellence
PR Smith,Dave Chaffey
Author : PR Smith,Dave Chaffey
Publisher : Routledge
Page : 530 pages
File Size : 53,7 Mb
Release : 2008-06-20
Category : Business & Economics
ISBN : 9781136406966
eMarketing eXcellence by PR Smith,Dave Chaffey Pdf
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
The New Marketing
Cheryl Burgess,Mark Burgess
Author : Cheryl Burgess,Mark Burgess
Publisher : SAGE
Page : 317 pages
File Size : 48,7 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9781529738308
The New Marketing by Cheryl Burgess,Mark Burgess Pdf
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Privacy in a Cyber Age
Amitai Etzioni,Christopher J Rice
Author : Amitai Etzioni,Christopher J Rice
Publisher : Springer
Page : 248 pages
File Size : 46,7 Mb
Release : 2015-06-16
Category : Political Science
ISBN : 9781137513960
Privacy in a Cyber Age by Amitai Etzioni,Christopher J Rice Pdf
This book lays out the foundation of a privacy doctrine suitable to the cyber age. It limits the volume, sensitivity, and secondary analysis that can be carried out. In studying these matters, the book examines the privacy issues raised by the NSA, publication of state secrets, and DNA usage.
Market Intelligence
Per V. Jenster,Klaus Solberg Søilen
Author : Per V. Jenster,Klaus Solberg Søilen
Publisher : Copenhagen Business School Press DK
Page : 248 pages
File Size : 42,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 8763002027
Market Intelligence by Per V. Jenster,Klaus Solberg Søilen Pdf
Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.