Marketing Management And Strategy

Author : Peter Doyle,Philip Stern
Publisher : Pearson Education
Page : 482 pages
File Size : 47,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0273693980

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Marketing Management and Strategy by Peter Doyle,Philip Stern Pdf

This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

Author : Richard M.S. Wilson,Colin Gilligan
Publisher : Routledge
Page : 884 pages
File Size : 43,7 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136362514

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Strategic Marketing Management by Richard M.S. Wilson,Colin Gilligan Pdf

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author : S. Soundaian
Publisher : MJP Publisher
Page : 364 pages
File Size : 49,7 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 8210379456XXX

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Strategic Marketing Management by S. Soundaian Pdf

Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Author : Richard M.S. Wilson
Publisher : Routledge
Page : 552 pages
File Size : 51,5 Mb
Release : 2010-05-04
Category : Business & Economics
ISBN : 9781136435249

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Strategic Marketing Planning by Richard M.S. Wilson Pdf

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Author : Michael J. Baker
Publisher : Red Globe Press
Page : 0 pages
File Size : 41,8 Mb
Release : 2014-12-19
Category : Business & Economics
ISBN : 1137025824

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Marketing Strategy and Management by Michael J. Baker Pdf

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Author : Alexander Chernev
Publisher : Unknown
Page : 283 pages
File Size : 55,8 Mb
Release : 2009
Category : Marketing
ISBN : 0982512635

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Strategic Marketing Management by Alexander Chernev Pdf

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 639 pages
File Size : 46,8 Mb
Release : 2019-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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Strategic Marketing Management - The Framework, 10th Edition by Alexander Chernev Pdf

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Author : Max Mittelstaedt
Publisher : Independently Published
Page : 202 pages
File Size : 40,7 Mb
Release : 2020-03-22
Category : Electronic
ISBN : 9798629589921

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Marketing Management by Max Mittelstaedt Pdf

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book! Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities. In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function. You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic Marketing Management ▶️ Brand Positioning It's true to the title: Marketing Management - strategic Marketing Management - Marketing Planning and Strategy simply explained! The book includes: ✔️ All relevant Marketing Theories are explained in a understandable way ✔️ Over 65 images as an overview ✔️ Practical examples, tips and summaries The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!

Author : Sood, Tulika
Publisher : IGI Global
Page : 393 pages
File Size : 45,6 Mb
Release : 2017-03-20
Category : Business & Economics
ISBN : 9781522524762

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Strategic Marketing Management and Tactics in the Service Industry by Sood, Tulika Pdf

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Author : Joseph P.. Guiltinan,Gordon W.. Paul
Publisher : Unknown
Page : 504 pages
File Size : 46,9 Mb
Release : 1994
Category : Marketing
ISBN : UOM:39015033084099

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Marketing Management by Joseph P.. Guiltinan,Gordon W.. Paul Pdf

Author : Gordon Foxall
Publisher : Routledge
Page : 286 pages
File Size : 48,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317646990

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Strategic Marketing Management (RLE Marketing) by Gordon Foxall Pdf

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author : Mark E. Parry
Publisher : McGraw Hill Professional
Page : 292 pages
File Size : 41,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 0071450939

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Strategic Marketing Management by Mark E. Parry Pdf

Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.

Author : Philip Kotler,Keith Kohn Cox
Publisher : Prentice Hall
Page : 406 pages
File Size : 43,8 Mb
Release : 1988-01
Category : Business & Economics
ISBN : 0135584531

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Marketing Management and Strategy by Philip Kotler,Keith Kohn Cox Pdf

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

Author : Edwin J. Nijssen,Ruud T. Frambach
Publisher : Springer Science & Business Media
Page : 148 pages
File Size : 44,5 Mb
Release : 2013-11-11
Category : Business & Economics
ISBN : 9781475732771

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Creating Customer Value Through Strategic Marketing Planning by Edwin J. Nijssen,Ruud T. Frambach Pdf

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Author : Jean-Jacques Lambin
Publisher : McGraw-Hill Companies
Page : 692 pages
File Size : 44,8 Mb
Release : 1996-01-01
Category : Business & Economics
ISBN : 0077092279

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Strategic Marketing Management by Jean-Jacques Lambin Pdf

Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprising sixteen chapters carefully structured within five parts, this book offers innovative and comprehensive coverage of strategic marketing management. In Part 1 the distinction between operational marketing and strategic marketing is made, and the reader is shown why, in the new European macromarket, strategy is most important and why the entire organization must be market-oriented. Part 2 opens with an analysis of the needs of individuals and organizations in order to establish the buyer's purchase and response behaviour, and examines the vital role of market research in this process. Part 3 is devoted to the tasks of strategic marketing. Part 4 looks closely at issues of implementation. Finally, in Part 5 there are fifteen topical case studies with follow-up questions which have been specially selected to illustrate and examine a wide range of strategic marketing management issues.