Marketing Management By Dr F C Sharma Ebook

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 332 pages
File Size : 44,6 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 334 pages
File Size : 55,7 Mb
Release : 2020-07-01
Category : Business & Economics
ISBN : 9789388117166

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Marketing Management by Dr. F. C. Sharma by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Author : Dr. F.C. Sharma
Publisher : Unknown
Page : 304 pages
File Size : 52,9 Mb
Release : 2009-01-01
Category : Electronic
ISBN : 9380266103

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Marketing Management by Dr. F.C. Sharma Pdf

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 255 pages
File Size : 40,6 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 9789351670216

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Sales Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 330 pages
File Size : 45,5 Mb
Release : 2021-12-22
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management - SBPD Publications by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 181 pages
File Size : 54,8 Mb
Release : 2020-12-12
Category : Design
ISBN : 9789351671015

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Advertising Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Author : Dr. F. C. Sharma
Publisher : sbpd publications
Page : 298 pages
File Size : 44,6 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 9789351671169

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Production Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

It is a great pleasure in presenting ‘Production Management’ as a Text Book for B. Com. classes. The Book has been written strictly in accordanceCONTENT 1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control. with the latest syllabus of different universities.

Author : Dr. N. Mishra
Publisher : SBPD Publishing House
Page : 198 pages
File Size : 47,6 Mb
Release : 2020-05-27
Category : Business & Economics
ISBN : 9789350475690

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Marketing Management by Dr. N. Mishra Pdf

Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
Page : 336 pages
File Size : 46,6 Mb
Release : 2007-09-13
Category : Business & Economics
ISBN : 8120332598

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MARKETING MANAGEMENT by M. GOVINDARAJAN Pdf

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Author : Anil Kumar,Dinesh Chawla
Publisher : Unknown
Page : 348 pages
File Size : 42,5 Mb
Release : 2010
Category : Marketing
ISBN : 8190896733

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Marketing Management by Anil Kumar,Dinesh Chawla Pdf

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 331 pages
File Size : 42,9 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 294 pages
File Size : 49,9 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 8210379456XXX

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Business Organisation by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Business Organisation—Nature and Importance, 2. Management, Administration and Organisation, 3. Organisation Structure and Forms of Organisation, 4. Size of Business Enterprise, 5. Sole Proprietorship, 6. Partnership Firm, 7. Joint Stock Company, 8. Formation of a Company, 9. Co-operative Form of Organisation, 10. Public Enterprises, 11. Large Scale Retailing, 12. Business Combinations, 13. Methods of Wage Payment and Incentive Plans, 14. Scientific Management and Rationalisation, 15. Stock Exchange and its Regulation, 16. Produce Exchanges, 17. Sources of Business Finance, 18. Special Financial Institutions.

Author : S. Jayachandran
Publisher : Excel Books India
Page : 528 pages
File Size : 46,7 Mb
Release : 2004-05
Category : Marketing
ISBN : 8174463623

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Marketing Management by S. Jayachandran Pdf

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Author : Arun Kumar,Rachana Sharma
Publisher : Unknown
Page : 548 pages
File Size : 43,8 Mb
Release : 1998-01-01
Category : Electronic
ISBN : 8171567282

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Marketing Management by Arun Kumar,Rachana Sharma Pdf

This Book, As The Title Suggests, Covers All The Topics Prescribed By Various Universities And Management Institutions On Marketing Management And Sales Management. With Data Gathered From Latest Publications On The Subject, Material Drawn From Standard Textbooks, Narration In Simple Language, Analytic Presentation Using Central, Side And Running Headings, Examples Drawn From Indian Context And Actual Examination Questions At The End Of Each Chapter, This Book Has Been Designed As An Ideal Textbook For The Student And A Reference Work For The Teacher Of The Subject.

Author : G.S. Monga,Shalini Anand
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2003
Category : Electronic
ISBN : 8176294543

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Marketing Management by G.S. Monga,Shalini Anand Pdf