Marketing Moves

Marketing Moves Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Moves book. This book definitely worth reading, it is an incredibly well-written.

Marketing Moves

Author : Philip Kotler,Dipak Jain,Suvit Maesincee
Publisher : Harvard Business Press
Page : 216 pages
File Size : 52,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 1578516005

Get Book

Marketing Moves by Philip Kotler,Dipak Jain,Suvit Maesincee Pdf

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
Page : 942 pages
File Size : 55,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9788125942597

Get Book

Marketing Management, 2nd Edition by Arun Kumar & N. Meenakshi Pdf

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Get Your Black Belt in Marketing

Author : Ali Pervez
Publisher : Morgan James Publishing
Page : 479 pages
File Size : 50,7 Mb
Release : 2009-06-01
Category : Business & Economics
ISBN : 9781614483656

Get Book

Get Your Black Belt in Marketing by Ali Pervez Pdf

Increase revenues quickly with the ideas in this international bestseller: “I love this book!” —Joe Girard Are you looking for proven revenue-generating strategies to grow your sales immediately? In Get Your Black Belt in Marketing, you’ll learn eighty-one moves to cut through the marketing clutter. Covering such topics as building quality relationships; creating and working your database; the three ways to grow sales and the three types of customers; establishing a brand, and much more, these fast, effective moves can make you a master at marketing. “A must for anyone serious about succeeding in business.” —Joe Girard, named “World’s Greatest Salesman” by the Guinness Book of World Records

Do It! Marketing

Author : David Newman
Publisher : AMACOM
Page : 291 pages
File Size : 40,9 Mb
Release : 2013-06-17
Category : Language Arts & Disciplines
ISBN : 9780814432877

Get Book

Do It! Marketing by David Newman Pdf

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Marketing Management, 3rd Edition

Author : Kumar Arun & Meenakshi N.
Publisher : Vikas Publishing House
Page : 128 pages
File Size : 42,8 Mb
Release : 2024-06-16
Category : Business & Economics
ISBN : 9789325982406

Get Book

Marketing Management, 3rd Edition by Kumar Arun & Meenakshi N. Pdf

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

Marketing Strategy & Management

Author : Diane M. Phillips
Publisher : SAGE
Page : 811 pages
File Size : 40,5 Mb
Release : 2023-02-16
Category : Business & Economics
ISBN : 9781529785609

Get Book

Marketing Strategy & Management by Diane M. Phillips Pdf

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.

Termination of Price Wars

Author : Michael Bungert
Publisher : Springer Science & Business Media
Page : 258 pages
File Size : 54,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783322816252

Get Book

Termination of Price Wars by Michael Bungert Pdf

Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.

BE DiFFERENT or be dead

Author : Roy Osing
Publisher : Morgan James Publishing
Page : 460 pages
File Size : 55,6 Mb
Release : 2022-02-01
Category : Business & Economics
ISBN : 9781631957178

Get Book

BE DiFFERENT or be dead by Roy Osing Pdf

BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup TO A BILLION IN SALES provides practical and proven ways for organizations and professionals to be unique, stand out from their competition in a compelling, relevant way and achieve staggering success. The practices presented in this colossal how-to guide come from the rich, deep and vast ‘in the trenches’ experience of Roy Osing. Roy is an executive leader and entrepreneur with over 40 years of success who has successfully navigated his businesses and his career through times of uncertainty, unpredictability and chaos. His work is unmatched in the world of business advice and personal counsel. BE DiFFERENT or be dead is the only one of its kind that reveals simple winning ways to create a competitive advantage and achieve unmatched performance in business planning and execution, marketing, sales, and customer service. Roy provides a fascinating roadmap for individuals to follow to become truly audacious leaders and have breakthrough careers. These powerful tools and brilliant solutions simply cannot be found in a single package anywhere else; this is a once-in-a-lifetime opportunity that can’t be missed. BE DiFFERENT or be dead is for executives, managers, business owners, employees, entrepreneurs and professionals all searching for a way to make their way in this crowded world and achieve superior form. Being unique and standing out are the simple ways to achieve this goal; BE DiFFERENT or be dead provides an exciting and trustworthy path to get there.

Marketing

Author : Michael John Baker
Publisher : Taylor & Francis
Page : 730 pages
File Size : 40,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0415249880

Get Book

Marketing by Michael John Baker Pdf

Real Estate Agent's Business Planning Guide

Author : Carla Cross
Publisher : Dearborn Real Estate
Page : 274 pages
File Size : 51,7 Mb
Release : 1994-08
Category : Business & Economics
ISBN : 0793109558

Get Book

Real Estate Agent's Business Planning Guide by Carla Cross Pdf

Learn how to plan, budget and spend your own funds wisely with a planning system that has been revised and refined over a ten year period. This book includes over 50 worksheets and checklists such as: Ready to use customer surveys that inform you and generate referrals; Creative, low-cost promotional tactics; Two compete sample business plans; Checklists for effective newsletters, brochures and direct mail campaigns...and more!

Cases in Marketing Financial Services

Author : Christine Ennew,Trevor Watkins,Mike Wright
Publisher : Butterworth-Heinemann
Page : 296 pages
File Size : 52,7 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781483105772

Get Book

Cases in Marketing Financial Services by Christine Ennew,Trevor Watkins,Mike Wright Pdf

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

The Routledge Companion to Critical Marketing

Author : Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
Publisher : Routledge
Page : 512 pages
File Size : 46,6 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781317247289

Get Book

The Routledge Companion to Critical Marketing by Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman Pdf

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Milk Marketing Orders

Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Dairy and Poultry
Publisher : Unknown
Page : 236 pages
File Size : 42,9 Mb
Release : 1979
Category : Dairy laws
ISBN : UCR:31210024741843

Get Book

Milk Marketing Orders by United States. Congress. House. Committee on Agriculture. Subcommittee on Dairy and Poultry Pdf

Creative Marketing: A New Management Philosophy

Author : Robin Luke
Publisher : Balboa Press
Page : 154 pages
File Size : 44,6 Mb
Release : 2014-11-18
Category : Business & Economics
ISBN : 9781452526461

Get Book

Creative Marketing: A New Management Philosophy by Robin Luke Pdf

Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a company’s marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry,-that in fact ‘own’ the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought ‘envelope curve’ path of corporate growth and profitability, that means never having to complete an industry life cycle,-perhaps the Holy Grail of Marketing.

Business, Marketing, and Management Principles for IT and Engineering

Author : Dimitris N. Chorafas
Publisher : CRC Press
Page : 401 pages
File Size : 43,5 Mb
Release : 2016-04-19
Category : Business & Economics
ISBN : 9781000755282

Get Book

Business, Marketing, and Management Principles for IT and Engineering by Dimitris N. Chorafas Pdf

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e