The Routledge Companion To Critical Marketing

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The Routledge Companion to Critical Marketing

Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
The Routledge Companion to Critical Marketing Book PDF

Author : Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
Publisher : Routledge
Page : 512 pages
File Size : 50,7 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781317247289

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The Routledge Companion to Critical Marketing by Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman Pdf

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Marketing History

D.G. Brian Jones,Mark Tadajewski
The Routledge Companion to Marketing History Book PDF

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 740 pages
File Size : 41,8 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688753

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The Routledge Companion to Marketing History by D.G. Brian Jones,Mark Tadajewski Pdf

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The Routledge Companion to the Future of Marketing

Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
The Routledge Companion to the Future of Marketing Book PDF

Author : Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
Publisher : Routledge
Page : 698 pages
File Size : 41,5 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781136242854

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The Routledge Companion to the Future of Marketing by Luiz Moutinho,Enrique Bigné,Ajay K. Manrai Pdf

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch,Russell S. Winer
The Routledge Companion to Strategic Marketing Book PDF

Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 501 pages
File Size : 47,7 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038645

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The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Companion to Critical Management Studies

Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills
The Routledge Companion to Critical Management Studies Book PDF

Author : Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills
Publisher : Routledge
Page : 418 pages
File Size : 50,6 Mb
Release : 2015-08-14
Category : Business & Economics
ISBN : 9781134511235

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The Routledge Companion to Critical Management Studies by Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills Pdf

The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: Critique and its (dis-)contents Difference, otherness, marginality Knowledge at the crossroads History and discourse Global predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.

The Routledge Companion to Advertising and Promotional Culture

Emily West,Matthew P. McAllister
The Routledge Companion to Advertising and Promotional Culture Book PDF

Author : Emily West,Matthew P. McAllister
Publisher : Routledge
Page : 470 pages
File Size : 52,7 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 9781135095567

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The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

The Routledge Companion to Marketing and Society

Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan
The Routledge Companion to Marketing and Society Book PDF

Author : Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan
Publisher : Taylor & Francis
Page : 560 pages
File Size : 51,5 Mb
Release : 2022-08-25
Category : Business & Economics
ISBN : 9781000640939

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The Routledge Companion to Marketing and Society by Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan Pdf

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

The Routledge Companion to Marketing Research

Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi
The Routledge Companion to Marketing Research Book PDF

Author : Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi
Publisher : Routledge
Page : 623 pages
File Size : 44,7 Mb
Release : 2021-06-27
Category : Business & Economics
ISBN : 9781134826865

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The Routledge Companion to Marketing Research by Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi Pdf

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

The Routledge Companion to Marketing and Feminism

Pauline Maclaran,Lorna Stevens,Olga Kravets
The Routledge Companion to Marketing and Feminism Book PDF

Author : Pauline Maclaran,Lorna Stevens,Olga Kravets
Publisher : Routledge
Page : 512 pages
File Size : 43,6 Mb
Release : 2022-02-25
Category : Business & Economics
ISBN : 9781000521993

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The Routledge Companion to Marketing and Feminism by Pauline Maclaran,Lorna Stevens,Olga Kravets Pdf

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

The Routledge Companion to Critical Management Studies

Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills
The Routledge Companion to Critical Management Studies Book PDF

Author : Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills
Publisher : Routledge
Page : 660 pages
File Size : 40,6 Mb
Release : 2015-08-14
Category : Business & Economics
ISBN : 9781134511303

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The Routledge Companion to Critical Management Studies by Anshuman Prasad,Pushkala Prasad,Albert J. Mills,Jean Helms Mills Pdf

The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: Critique and its (dis-)contents Difference, otherness, marginality Knowledge at the crossroads History and discourse Global predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.

The Routledge Companion to Critical Accounting

Robin Roslender
The Routledge Companion to Critical Accounting Book PDF

Author : Robin Roslender
Publisher : Routledge
Page : 476 pages
File Size : 55,8 Mb
Release : 2017-09-11
Category : Business & Economics
ISBN : 9781317686736

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The Routledge Companion to Critical Accounting by Robin Roslender Pdf

The field of critical accounting has expanded rapidly since its inception and has become recognised?as offering a wealth of provocative insights in the wake of the global financial crisis. It is now firmly embedded within accounting literature and in how accounting is taught. Surveying the evolving field of Critical Accounting, including theory, ethics, history, development and sustainability, this Companion presents key debates in the field, providing a comprehensive overview. Incorporating interdisciplinary perspectives on accounting, the volume concludes by considering new directions in which critical accounting research may travel. With an international array of established and respected contributors, this Routledge Companion is a vital resource for students and researchers across the world.

The Routledge Companion to Marketing and Feminism

Pauline Maclaran,Lorna Stevens,Olga Kravets
The Routledge Companion to Marketing and Feminism Book PDF

Author : Pauline Maclaran,Lorna Stevens,Olga Kravets
Publisher : Unknown
Page : 490 pages
File Size : 49,5 Mb
Release : 2022
Category : Business & Economics
ISBN : 1000522075

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The Routledge Companion to Marketing and Feminism by Pauline Maclaran,Lorna Stevens,Olga Kravets Pdf

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Critical Marketing

Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Critical Marketing Book PDF

Author : Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Publisher : Routledge
Page : 288 pages
File Size : 50,9 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136412929

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Critical Marketing by Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall Pdf

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

The Routledge Companion to Digital Consumption

Rosa Llamas,Russell Belk
The Routledge Companion to Digital Consumption Book PDF

Author : Rosa Llamas,Russell Belk
Publisher : Routledge
Page : 457 pages
File Size : 48,7 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136253379

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The Routledge Companion to Digital Consumption by Rosa Llamas,Russell Belk Pdf

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

The Routledge Companion to Arts Marketing

Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
The Routledge Companion to Arts Marketing Book PDF

Author : Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
Publisher : Routledge
Page : 444 pages
File Size : 50,5 Mb
Release : 2013-12-17
Category : Art
ISBN : 9781135012212

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The Routledge Companion to Arts Marketing by Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner Pdf

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.