Marketing Mylab Marketing For Marketing Combo Access Card

Author : Gary Armstrong,Philip R. Kotler
Publisher : Pearson
Page : 9999 pages
File Size : 55,7 Mb
Release : 2019-05-16
Category : Electronic
ISBN : 0135635276

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Marketing Mylab Marketing for Marketing Combo Access Card by Gary Armstrong,Philip R. Kotler Pdf

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail). An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Author : Gary Armstrong,Philip Kotler
Publisher : Pearson
Page : 99998 pages
File Size : 42,5 Mb
Release : 2019-03-26
Category : Electronic
ISBN : 0135204437

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Mylab Marketing With Pearson Etext -- Access Card -- for Marketing by Gary Armstrong,Philip Kotler Pdf

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(tm)and Mastering(tm) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Author : Philip Kotler,Gary Armstrong
Publisher : Pearson
Page : 0 pages
File Size : 51,7 Mb
Release : 2020-11-11
Category : Electronic
ISBN : 0136708587

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Principles of Marketing by Philip Kotler,Gary Armstrong Pdf

Author : Michael Levens
Publisher : Prentice Hall
Page : 128 pages
File Size : 41,8 Mb
Release : 2011-07-27
Category : Business & Economics
ISBN : 0132805278

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Marketing Defined, Explained, Applied + Mymarketinglab by Michael Levens Pdf

This package contains the following components: -0132666626: MyMarketingLab -- Access Card -- for Marketing: Defined, Explained, Applied -0132177153: Marketing: Defined, Explained, Applied

Author : Philip T. Kotler,Gary Armstrong
Publisher : Pearson
Page : 4 pages
File Size : 40,7 Mb
Release : 2017-01-11
Category : Business & Economics
ISBN : 0134518284

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MyMarketingLab with Pearson EText -- Access Card -- for Principles of Marketing by Philip T. Kotler,Gary Armstrong Pdf

Author : Gary Armstrong,Philip Kotler,Valerie Trifts,Lilly Anne Buchwitz
Publisher : Unknown
Page : 752 pages
File Size : 52,6 Mb
Release : 2020-06-05
Category : Electronic
ISBN : 0134788753

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MyLab Marketing -- Print Offer -- for Marketing by Gary Armstrong,Philip Kotler,Valerie Trifts,Lilly Anne Buchwitz Pdf

Author : Anaita Sarkar
Publisher : Unknown
Page : 128 pages
File Size : 52,8 Mb
Release : 2021-01-10
Category : Electronic
ISBN : 0648984907

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Sell Anything Online by Anaita Sarkar Pdf

An actionable digital marketing playbook to help grow e-commerce businesses in Australia

Author : Gerald L Manning,Michael Ahearne,Barry L Reece
Publisher : Pearson Higher Ed
Page : 550 pages
File Size : 50,9 Mb
Release : 2015-01-23
Category : Business & Economics
ISBN : 9781292065243

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Selling Today: Partnering to Create Value, Global Edition by Gerald L Manning,Michael Ahearne,Barry L Reece Pdf

For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Page : 128 pages
File Size : 49,8 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 193612629X

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Principles of Marketing by John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster Pdf

Author : Warren J. Keegan,Mark C. Green
Publisher : Pearson Higher Ed
Page : 611 pages
File Size : 40,7 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781292069555

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Global Marketing, Global Edition by Warren J. Keegan,Mark C. Green Pdf

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 46,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Jeff Larson,Stuart Draper
Publisher : Unknown
Page : 0 pages
File Size : 42,8 Mb
Release : 2017
Category : Electronic commerce
ISBN : 0998713813

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Digital Marketing Essentials by Jeff Larson,Stuart Draper Pdf

Author : Wally Snyder
Publisher : Routledge
Page : 102 pages
File Size : 40,7 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781317281528

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Ethics in Advertising by Wally Snyder Pdf

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Author : Dawn McGruer
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 48,5 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781119635888

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Dynamic Digital Marketing by Dawn McGruer Pdf

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Author : Antonia Kupfer
Publisher : Routledge
Page : 258 pages
File Size : 43,8 Mb
Release : 2014-07-16
Category : Education
ISBN : 9781317978251

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Globalisation, Higher Education, the Labour Market and Inequality by Antonia Kupfer Pdf

Globalisation, Higher Education, the Labour Market and Inequality addresses the global transformation of higher education in relation to changes in the labour market. It focuses on the relative impact of elements of globalisation on social inequality, and provides insights into the ways in which these general forces of change are transformed into specific policies shaped by global forces and the various national values, institutional structures and politics of the specified societies. The book begins with a theoretical conceptualization for a comparative understanding of globalization, higher education, labour markets and inequality. This is followed by a range of mainstream accounts from an international selection of contributors of the ways in which national systems have responded to the forces of globalisation and the increasing demand for higher education graduates – in Australia, the Czech Republic, Germany, Japan, New Zealand and the UK. Finally, contributors explore more specific concerns such as the transition from higher education to the labour market in China and Sweden, the division of the ‘knowledge’ workers into traditional social groups in the US, and the role and salience of Doctoral programmes in South Africa in developing a knowledge economy. This book was originally published as a special issue of the Journal of Education and Work.