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Author : Health Systems Research Program (Litton Bionetics, inc.)
Publisher : Unknown
Page : 338 pages
File Size : 46,5 Mb
Release : 1972
Category : Group medical practice
ISBN : MINN:31951P010934175
Author : Bionetics Research Laboratories. Health Systems Research Program
Publisher : Unknown
Page : 334 pages
File Size : 53,7 Mb
Release : 1973
Category : Group medical practice
ISBN : MINN:31951000119554C
Author : Bionetics Research Laboratories. Health Systems Research Programs
Publisher : Unknown
Page : 342 pages
File Size : 49,7 Mb
Release : 1972
Category : Health maintenance organizations
ISBN : UCAL:B3172913
Author : Health Systems Research Program (Litton Bionetics, Inc.)
Publisher : Unknown
Page : 128 pages
File Size : 41,9 Mb
Release : 1973
Category : Electronic
ISBN : OCLC:14421409
Author : Bionetics Research Laboratories Health Systems Research Program
Publisher : Unknown
Page : 128 pages
File Size : 41,9 Mb
Release : 1972
Category : Electronic
ISBN : OCLC:269186198
Author : Bionetics Research Laboratories. Health Systems Research Programs
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 1972
Category : Health maintenance organizations
ISBN : OCLC:404741
Author : William Winston
Publisher : Routledge
Page : 186 pages
File Size : 47,7 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136550874
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Author : William J. Winston
Publisher : Psychology Press
Page : 244 pages
File Size : 46,7 Mb
Release : 1985
Category : Business & Economics
ISBN : 0866563873
Author : Anonim
Publisher : Unknown
Page : 314 pages
File Size : 46,7 Mb
Release : 1984
Category : Health maintenance organizations
ISBN : IND:32000014592259
Author : Patricia N. Pinel
Publisher : Unknown
Page : 112 pages
File Size : 53,7 Mb
Release : 1974
Category : Group medical practice
ISBN : MINN:30000010743460
Author : Montague Brown
Publisher : Jones & Bartlett Learning
Page : 230 pages
File Size : 44,6 Mb
Release : 1992
Category : Marketing of Health Services
ISBN : 0834203022
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Author : Philip D. Cooper,William J. Kehoe,Patrick E. Murphy
Publisher : Marketing Classics Press
Page : 143 pages
File Size : 42,9 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112243
Author : Philip Kotler,Joel I. Shalowitz,Robert J. Stevens
Publisher : John Wiley & Sons
Page : 530 pages
File Size : 43,9 Mb
Release : 2011-01-19
Category : Medical
ISBN : 9781118047170
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Allan Easton
Publisher : Greenwood
Page : 560 pages
File Size : 51,8 Mb
Release : 1975
Category : Medical
ISBN : UOM:39015016209481
Author : Gamini Gunawardane
Publisher : World Scientific
Page : 515 pages
File Size : 52,5 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9789813279537
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
