Modern Health Care Marketing

Author : Gamini Gunawardane
Publisher : World Scientific
Page : 515 pages
File Size : 54,5 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9789813279537

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Modern Health Care Marketing by Gamini Gunawardane Pdf

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Author : Djakeli, Kakhaber
Publisher : IGI Global
Page : 301 pages
File Size : 52,7 Mb
Release : 2023-12-11
Category : Medical
ISBN : 9798369306802

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Modern Healthcare Marketing in the Digital Era by Djakeli, Kakhaber Pdf

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Author : Viruti Shivan
Publisher : Independently Published
Page : 0 pages
File Size : 55,8 Mb
Release : 2024-01-02
Category : Medical
ISBN : 9798873666980

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Healthcare Marketing Specialist - The Comprehensive Guide by Viruti Shivan Pdf

In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This extensive guide is designed for professionals and enthusiasts alike, offering a deep dive into the core strategies and techniques used in today's healthcare industry. From understanding the unique challenges and opportunities in healthcare marketing to mastering digital platforms and patient engagement strategies, this book covers it all. Key topics include developing effective communication plans, leveraging social media for outreach, understanding regulatory compliance, and exploring the latest trends in healthcare advertising. The guide also delves into case studies and real-world scenarios, providing readers with practical insights and actionable advice. Importantly, this book is text-focused and does not contain any images or illustrations, ensuring that all content is original and free from any copyright concerns. Whether you are a budding marketing specialist, a seasoned professional, or simply curious about the intersection of healthcare and marketing, this guide offers comprehensive coverage of everything you need to know to excel in this exciting field.

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
Page : 191 pages
File Size : 53,9 Mb
Release : 2009-09-10
Category : Advertising
ISBN : 9781601463517

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The Complete Guide to Hospital Marketing, Second Edition by Patrick T. Buckley Pdf

A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Author : Philip D. Cooper
Publisher : Jones & Bartlett Learning
Page : 548 pages
File Size : 46,6 Mb
Release : 1994
Category : Hastahane ekonomisi
ISBN : 0834205270

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Health Care Marketing by Philip D. Cooper Pdf

Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
Page : 452 pages
File Size : 43,5 Mb
Release : 2006
Category : Education
ISBN : 0763783501

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Essentials of Health Care Marketing by Eric N. Berkowitz Pdf

Health Sciences & Professions

Author : Dean C. Coddington,Keith D. Moore
Publisher : Unknown
Page : 370 pages
File Size : 50,9 Mb
Release : 1987
Category : Business & Economics
ISBN : MINN:319510019246078

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Market-driven Strategies in Health Care by Dean C. Coddington,Keith D. Moore Pdf

Author : Berkowitz
Publisher : Jones & Bartlett Publishers
Page : 609 pages
File Size : 52,9 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781284094312

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Essentials of Health Care Marketing by Berkowitz Pdf

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
Page : 337 pages
File Size : 49,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780763763275

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Health Care Marketing by John L. Fortenberry Pdf

Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.

Author : Anonim
Publisher : Unknown
Page : 116 pages
File Size : 40,5 Mb
Release : 1986
Category : Hospitals
ISBN : UOM:39076000647771

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Hospital Marketing by Anonim Pdf

Author : Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
Publisher : John Wiley & Sons
Page : 418 pages
File Size : 51,5 Mb
Release : 2021-02-17
Category : Medical
ISBN : 9781118355831

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Strategic Marketing For Health Care Organizations by Philip Kotler,Robert J. Stevens,Joel I. Shalowitz Pdf

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author : Steven G. Hillestad,Eric N. Berkowitz
Publisher : Jones & Bartlett Publishers
Page : 377 pages
File Size : 41,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780763789282

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Health Care Market Strategy by Steven G. Hillestad,Eric N. Berkowitz Pdf

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
Page : 253 pages
File Size : 47,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763764487

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Cases in Health Care Marketing by John L. Fortenberry Pdf

Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
Page : 806 pages
File Size : 54,6 Mb
Release : 2021-03-29
Category : Medical care
ISBN : 9781284200157

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Essentials of Health Care Marketing by Eric N. Berkowitz Pdf

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

Author : Anonim
Publisher : Unknown
Page : 660 pages
File Size : 43,7 Mb
Release : 2008
Category : Health facilities
ISBN : IND:30000117322093

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Modern Healthcare by Anonim Pdf