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Marketing Strategies of the Horticultural Production Chain by Marco A. Palma Pdf
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
G. Dixie,Food and Agriculture Organization of the United Nations
Author : G. Dixie,Food and Agriculture Organization of the United Nations Publisher : Unknown Page : 118 pages File Size : 41,6 Mb Release : 1989 Category : Agricultural extension work ISBN : 9251027102
Horticultural Marketing by G. Dixie,Food and Agriculture Organization of the United Nations Pdf
The marketing process. Successful cases in horticultural marketing; The basic preparatory work. Decision marketing and agreeing on an action plan; Implementation of action plans; Eight common mistakes in horticultural marketing.
The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in Chapter 3 and decision making and agreeing on an action plan in Chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects. Contents Chapter 1: The Marketing process; What is marketing?, Why is marketing important?, Summary; Chapter 2: Introduction, Successful cases in horticultural marketing; Starting marketing, huza, northern pakistan, Loose cooperation to fully exploit market opportunities, Al Bayda, Yemen, Market-oriented production by an individual small farmer, Antigua, Large successful farmer exploiting new technology and a changing market, Egypt, Starting a fresh fruit and vegetable export operation, Antigua, Improving horticultural exports, Kenya; Chapter 3: Introduction, The basic preparatory work; The audit of local resources and facilities, What the market wants in terms of product-now and in the future, The marketing system, Summary and conclusions; Chapter 4: Decision making and agreeing on an action plan; Introduction, Identification of problems and opportunities, Extension techniques, Agreeing on an action plan; Chapter 5: Implementation of action plans; Introduction, Pre-production advice, Post-production advice, Markets and selling, Miscellaneous activities, Summary and conclusions; Chapter 9: Eight common mistakes in horticultural marketing; Further reading.
Marketing Strategies of the Horticultural Production Chain by Marco A. Palma Pdf
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Trading the Fruits of the Land by Tjalling Dijkstra Pdf
First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade systems and the factors that govern their long-term development. The study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on surveys of some 500 farmers in four districts and 750 horticultural traders in 18 market places. Commercial horticultural farmers, domestic traders, export traders, agents, facilitators, marketing cooperatives and processors are all reviewed. The study devotes special attention to the efficiency of collecting wholesalers, and to the development of rural assembly markets. It develops a model which can elucidate vertical differentiation processes in the Kenyan horticultural channels. The analyses show that marketing channel theory can be of great relevance to the developing world. The proposed vertical differentiation model can aid in predicting future changes in horticultural marketing systems, in Kenya as well as in other African countries.
Co-Operative and Other Organized Methods of Marketing California Horticultural Products by John William Lloyd Pdf
Excerpt from Co-Operative and Other Organized Methods of Marketing California Horticultural Products This monograph is based on studies made during a residence of nearly two years in California. The chief sources of information have been: (1) personal interviews with officials of marketing organizations; (2) articles of incorporation, by-laws, agreements, crop contracts, and other printed documents; (3) detailed records of Boards of Directors and other official bodies; (4) files of periodicals published in fruit producing regions or giving prominence to horticultural products; and (5) special literature bearing on the subject (see Bibliography). An effort has been made to give a true picture of the co-operative movement in California as applied to the marketing of horticultural products. This study was completed in March, 1917, and describes conditions as they existed at that time. Since then various new organizations have been formed, transportation conditions and rates have changed on account of the war, and the government has greatly extended its participation in matters pertaining to food distribution. No attempt has been made to include a discussion of these later developments, though some of them are directly in line with the possibilities suggested near the close of this report. The writer desires to acknowledge his indebtedness to the late Professor A. V. Stubenrauch for suggesting the undertaking of this study and for encouragement during its progress almost to its completion; to other members of the faculty of the University of California for helpful suggestions; to the officers and managers of the various marketing organizations for their courteous assistance; especially to G. Harold Powell, General Manager of the California Fruit Growers Exchange, for the privilege of examining all the records in the office of that organization; to C. B. Messenger, Editor of the California Cultivator, for access to early files of the California Cultivator and the Rural Californian; and to Joseph F. Daniels, Librarian of the Riverside Public Library, for access to files of the Riverside Press and Horticulturist and the Riverside Daily Press. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
