Marketing Opportunities And Challenges In A Changing Global Marketplace

Author : Shuang Wu,Felipe Pantoja,Nina Krey
Publisher : Springer
Page : 721 pages
File Size : 41,8 Mb
Release : 2020-08-01
Category : Business & Economics
ISBN : 3030391647

Get Book

Marketing Opportunities and Challenges in a Changing Global Marketplace by Shuang Wu,Felipe Pantoja,Nina Krey Pdf

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Shuang Wu,Felipe Pantoja,Nina Krey
Publisher : Springer Nature
Page : 701 pages
File Size : 50,6 Mb
Release : 2020-06-15
Category : Business & Economics
ISBN : 9783030391652

Get Book

Marketing Opportunities and Challenges in a Changing Global Marketplace by Shuang Wu,Felipe Pantoja,Nina Krey Pdf

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Kiefer Lee,Steve Carter
Publisher : Oxford University Press, USA
Page : 628 pages
File Size : 46,6 Mb
Release : 2005
Category : Business & Economics
ISBN : IND:30000100601495

Get Book

Global Marketing Management by Kiefer Lee,Steve Carter Pdf

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Author : John A. Quelch,Rohit Deshpande
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 45,7 Mb
Release : 2004-05-18
Category : Business & Economics
ISBN : 9780787974398

Get Book

The Global Market by John A. Quelch,Rohit Deshpande Pdf

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author : James Agarwal,Terry Wu
Publisher : Springer
Page : 374 pages
File Size : 47,6 Mb
Release : 2018-12-22
Category : Business & Economics
ISBN : 3030089223

Get Book

Emerging Issues in Global Marketing by James Agarwal,Terry Wu Pdf

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Author : Oláyínká Àkànle
Publisher : Emerald Group Publishing
Page : 222 pages
File Size : 40,8 Mb
Release : 2022-08-10
Category : Social Science
ISBN : 9781802624991

Get Book

Youth Exclusion and Empowerment in the Contemporary Global Order by Oláyínká Àkànle Pdf

The first volume of Youth Exclusion and Empowerment in the Contemporary Global Order focuses particularly on contexts of economic, educational and governance concerns that confront youths globally, the complex consequences of these issues, their experience of exclusion, and sustainable pathways forward.

Author : Erturk, Alper,Colbran, Stephen Edward,Co?kun, Erman,Theofanidis, Faidon,Abidi, Oualid
Publisher : IGI Global
Page : 318 pages
File Size : 43,5 Mb
Release : 2024-02-07
Category : Business & Economics
ISBN : 9798369307991

Get Book

Convergence of Digitalization, Innovation, and Sustainable Development in Business by Erturk, Alper,Colbran, Stephen Edward,Co?kun, Erman,Theofanidis, Faidon,Abidi, Oualid Pdf

In today's business landscape, a pressing challenge looms large – the harmonious integration of digitalization, innovation, and sustainable development. As organizations grapple with the dizzying pace of digital transformation, they also confront the imperative of sustainability. Yet, the synergy between these two crucial facets remains uncharted territory, leaving a void in both academic discourse and practical application. Convergence of Digitalization, Innovation, and Sustainable Development in Business emerges as the much-needed solution to the complex interplay of digitalization, innovation, and sustainable development. Drawing from the insights of leading scholars and practitioners convened at the International Conference on Digitalization, Innovations, and Sustainable Development, this book offers a meticulously curated selection of papers that illuminate the path forward. For university professors, researchers, students, and industry practitioners, this book is an indispensable resource. It offers a multifaceted exploration of the intersection between digitalization and sustainable development, empowering organizations with a diverse array of digital innovative solutions and strategies. With topics spanning sustainable supply chain management, renewable energy innovations, smart cities, sustainable finance, and more, this book is poised to make a profound impact on academia and real-world decision-making processes.

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 51,7 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

Get Book

Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Author : Arthur Asa Berger
Publisher : Cambridge Scholars Publishing
Page : 197 pages
File Size : 40,9 Mb
Release : 2021-06-22
Category : Social Science
ISBN : 9781527571396

Get Book

Luxury and American Consumer Culture by Arthur Asa Berger Pdf

Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

Author : Yoram (Jerry) Wind,Vijay Mahajan
Publisher : John Wiley & Sons
Page : 427 pages
File Size : 49,9 Mb
Release : 2002-02-28
Category : Business & Economics
ISBN : 9780471008750

Get Book

Digital Marketing by Yoram (Jerry) Wind,Vijay Mahajan Pdf

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Author : James Agarwal,Terry Wu
Publisher : Springer
Page : 374 pages
File Size : 47,6 Mb
Release : 2018-03-28
Category : Business & Economics
ISBN : 9783319741291

Get Book

Emerging Issues in Global Marketing by James Agarwal,Terry Wu Pdf

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Author : Dixit, Shailja
Publisher : IGI Global
Page : 358 pages
File Size : 42,7 Mb
Release : 2016-02-26
Category : Business & Economics
ISBN : 9781466699229

Get Book

E-Retailing Challenges and Opportunities in the Global Marketplace by Dixit, Shailja Pdf

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313

Get Book

Introduction to Business by Lawrence J. Gitman,Carl Mcdaniel,Amit Shah Pdf

Author : University of Michigan--Dearborn
Publisher : Unknown
Page : 220 pages
File Size : 51,5 Mb
Release : 2000
Category : Electronic
ISBN : UOM:39076005117846

Get Book

Graduate Announcement by University of Michigan--Dearborn Pdf

Author : Philip Kotler
Publisher : Simon and Schuster
Page : 403 pages
File Size : 43,6 Mb
Release : 2002-01-15
Category : Business & Economics
ISBN : 9781439105160

Get Book

Marketing Places by Philip Kotler Pdf

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.