Marketing Organisation Rle Marketing

Author : Nigel Piercy
Publisher : Routledge
Page : 260 pages
File Size : 53,7 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317642695

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Marketing Organisation (RLE Marketing) by Nigel Piercy Pdf

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author : Peter Spillard
Publisher : Routledge
Page : 218 pages
File Size : 53,6 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317644057

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Organization and Marketing (RLE Marketing) by Peter Spillard Pdf

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 242 pages
File Size : 54,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645344

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Managing Marketing Information (RLE Marketing) by Nigel Piercy,Martin Evans Pdf

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Author : Nigel Piercy
Publisher : Routledge
Page : 543 pages
File Size : 50,8 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317652779

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Marketing Budgeting (RLE Marketing) by Nigel Piercy Pdf

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Author : John Winkler
Publisher : Routledge
Page : 229 pages
File Size : 44,6 Mb
Release : 2014-10-17
Category : Business & Economics
ISBN : 9781317646068

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Marketing for the Developing Company (RLE Marketing) by John Winkler Pdf

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author : Anonim
Publisher : Unknown
Page : 238 pages
File Size : 44,8 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

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Marketing Organisation by Anonim Pdf

Author : J. L. Sewell
Publisher : Routledge
Page : 200 pages
File Size : 46,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317657613

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Marketing and Marketing Assessment (RLE Marketing) by J. L. Sewell Pdf

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Author : Nicholas Stacey,Aubrey Wilson
Publisher : Routledge
Page : 440 pages
File Size : 54,9 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317649021

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Industrial Marketing Research (RLE Marketing) by Nicholas Stacey,Aubrey Wilson Pdf

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Author : Gordon Foxall
Publisher : Routledge
Page : 290 pages
File Size : 41,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647003

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Strategic Marketing Management (RLE Marketing) by Gordon Foxall Pdf

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 51,6 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133863

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International Marketing (RLE International Business) by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Nigel Piercy
Publisher : Routledge
Page : 253 pages
File Size : 41,8 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317642701

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Marketing Organisation (RLE Marketing) by Nigel Piercy Pdf

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author : David F. Midgley
Publisher : Routledge
Page : 297 pages
File Size : 44,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317657910

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Innovation and New Product Marketing (RLE Marketing) by David F. Midgley Pdf

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Author : G. S. Kindra
Publisher : Routledge
Page : 245 pages
File Size : 50,5 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781317646693

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Marketing in Developing Countries (RLE Marketing) by G. S. Kindra Pdf

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author : John O'Shaughnessy
Publisher : Routledge
Page : 935 pages
File Size : 44,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317646006

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Competitive Marketing (RLE Marketing) by John O'Shaughnessy Pdf

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Author : G. R. Foxall
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2015
Category : Marketing
ISBN : 1317646983

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Strategic Marketing Management by G. R. Foxall Pdf