Managing Marketing Information Rle Marketing

Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 242 pages
File Size : 51,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645351

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Managing Marketing Information (RLE Marketing) by Nigel Piercy,Martin Evans Pdf

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Author : Nigel Piercy
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

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Managing Marketing Information by Nigel Piercy Pdf

Author : Nigel Piercy,Martin D. D. Evans
Publisher : Unknown
Page : 0 pages
File Size : 55,6 Mb
Release : 2015
Category : Business & Economics
ISBN : 1315761491

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Managing Marketing Information by Nigel Piercy,Martin D. D. Evans Pdf

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Author : Gordon Foxall
Publisher : Routledge
Page : 286 pages
File Size : 48,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317646990

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Strategic Marketing Management (RLE Marketing) by Gordon Foxall Pdf

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author : Gordon Foxall
Publisher : Routledge
Page : 286 pages
File Size : 50,8 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647003

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Strategic Marketing Management (RLE Marketing) by Gordon Foxall Pdf

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 47,7 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133863

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International Marketing (RLE International Business) by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Nicholas Stacey,Aubrey Wilson
Publisher : Routledge
Page : 286 pages
File Size : 46,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317649021

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Industrial Marketing Research (RLE Marketing) by Nicholas Stacey,Aubrey Wilson Pdf

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Author : G. R. Foxall
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2015
Category : Marketing
ISBN : 1317646983

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Strategic Marketing Management by G. R. Foxall Pdf

Author : Nigel Piercy
Publisher : Routledge
Page : 279 pages
File Size : 48,8 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317654001

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Export Strategy: Markets and Competition (RLE Marketing) by Nigel Piercy Pdf

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Author : John A. Dawson
Publisher : Routledge
Page : 363 pages
File Size : 41,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647294

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The Marketing Environment (RLE Marketing) by John A. Dawson Pdf

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Author : Nigel Piercy
Publisher : Routledge
Page : 248 pages
File Size : 47,5 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317642701

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Marketing Organisation (RLE Marketing) by Nigel Piercy Pdf

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 303 pages
File Size : 40,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663133

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Author : Geoffrey G. Jones,Nicholas J. Morgan
Publisher : Routledge
Page : 364 pages
File Size : 50,9 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317643821

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Adding Value (RLE Marketing) by Geoffrey G. Jones,Nicholas J. Morgan Pdf

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Author : John Winkler
Publisher : Routledge
Page : 229 pages
File Size : 55,9 Mb
Release : 2014-10-17
Category : Business & Economics
ISBN : 9781317646068

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Marketing for the Developing Company (RLE Marketing) by John Winkler Pdf

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author : Mel S. Moyer,York University (Toronto, Ont.). Faculty of Administrative Studies. Bureau of Research
Publisher : [Downsview, Ont.] : York University, Faculty of Administrative Studies, Bureau of Research
Page : 78 pages
File Size : 51,9 Mb
Release : 1971
Category : Consumers
ISBN : OCLC:15778957

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Managing Marketing Information by Mel S. Moyer,York University (Toronto, Ont.). Faculty of Administrative Studies. Bureau of Research Pdf