Marketing Projects

Author : Olivier Mesly
Publisher : CRC Press
Page : 277 pages
File Size : 54,7 Mb
Release : 2020-01-24
Category : Business & Economics
ISBN : 9781351987530

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Marketing Projects by Olivier Mesly Pdf

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

Author : Chris Hackley
Publisher : Routledge
Page : 228 pages
File Size : 55,5 Mb
Release : 2019-12-09
Category : Business & Economics
ISBN : 9780429822797

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Qualitative Research in Marketing and Management by Chris Hackley Pdf

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Author : Paul C. Dinsmore,Jeannette Cabanis-Brewin
Publisher : AMACOM
Page : 597 pages
File Size : 43,8 Mb
Release : 2014-06-12
Category : Business & Economics
ISBN : 9780814433409

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The AMA Handbook of Project Management by Paul C. Dinsmore,Jeannette Cabanis-Brewin Pdf

A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering everything from individual projects to programs and strategic alignment, it addresses: Project initiation and planning Communication and interpersonal skills Scheduling, budgeting and meeting business objectives Managing political and resource issues Implementing a PMO Measuring value and competencies. The book compiles essays and advice from the field's top professionals and features new chapters on stakeholder management, agile project management, program management, project governance, knowledge management, and more. Updated with fresh examples, case studies and solutions to specific project management dilemmas, it remains an essential reference to the critical concepts and theories all project managers must master.

Author : Chris Hackley
Publisher : Routledge
Page : 221 pages
File Size : 51,5 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134492008

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Doing Research Projects in Marketing, Management and Consumer Research by Chris Hackley Pdf

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Author : Gottlieb Henry Richert,James K. Stoner,Kay B. Brown,Gregg Division. McGraw-Hill Book Company
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 1970
Category : Distributive education
ISBN : OCLC:1812468

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Marketing Projects and Activities by Gottlieb Henry Richert,James K. Stoner,Kay B. Brown,Gregg Division. McGraw-Hill Book Company Pdf

Author : Hedley Smyth
Publisher : Routledge
Page : 337 pages
File Size : 43,6 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781134506330

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Market Management and Project Business Development by Hedley Smyth Pdf

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Author : Bernard Cova,Pervez Ghauri,Robert Salle
Publisher : John Wiley & Sons
Page : 242 pages
File Size : 48,7 Mb
Release : 2002-04-26
Category : Business & Economics
ISBN : PSU:000050051823

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Project Marketing by Bernard Cova,Pervez Ghauri,Robert Salle Pdf

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Author : Gretchen Rubin
Publisher : Harper Collins
Page : 354 pages
File Size : 53,8 Mb
Release : 2012-06-26
Category : Biography & Autobiography
ISBN : 9781443418195

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The Happiness Project by Gretchen Rubin Pdf

What if you could change your life--without changing your life? Gretchen had a good marriage, two healthy daughters, and work she loved--but one day, stuck on a city bus, she realized that time was flashing by, and she wasn’t thinking enough about the things that really mattered. “I should have a happiness project,” she decided. She spent the next year test-driving the wisdom of the ages, current scientific studies, and lessons from popular culture about how to be happier. Each month, she pursued a different set of resolutions: go to sleep earlier, quit nagging, forget about results, or take time to be silly. Bit by bit, she began to appreciate and amplify the happiness that already existed in her life. Written with humour and insight, Gretchen’s story will inspire you to start your own happiness project. Now in a beautiful, expanded edition, Gretchen offers a wealth of new material including happiness paradoxes and practical tips on many daily matters: being a more light-hearted parent, sticking to a fitness routine, getting your sweetheart to do chores without nagging, coping when you forget someone’s name and more.

Author : Canada. Parliament. House of Commons
Publisher : Unknown
Page : 1184 pages
File Size : 54,5 Mb
Release : 1955
Category : Canada
ISBN : UCAL:B2905936

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House of Commons Debates, Official Report by Canada. Parliament. House of Commons Pdf

Author : Richard H. Buurman
Publisher : Weidenfeld & Nicolson
Page : 196 pages
File Size : 42,9 Mb
Release : 1975
Category : Marketing
ISBN : 0304293334

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Exercises in Marketing by Richard H. Buurman Pdf

Author : Anonim
Publisher : Unknown
Page : 888 pages
File Size : 46,8 Mb
Release : 1984
Category : Agriculture
ISBN : UOM:39015032072137

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Project on the Improvement of the Agricultural Marketing System of Thailand: The Northern Region by Anonim Pdf

Author : Jules Marcoux
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 40,7 Mb
Release : 2015-06-25
Category : Business communication
ISBN : 1514625768

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The Marketing Blueprint by Jules Marcoux Pdf

Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities? Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in. Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: - How to market, from forming marketing strategies, to business development, to improving your selling skills - How to become a more efficient marketer, by understanding and using leverage effectively - How to market yourself and your brand's people, to ensure better business opportunities - How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That's exactly what The Marketing Blueprint is all about.

Author : Jean-Francois Denault
Publisher : CRC Press
Page : 201 pages
File Size : 44,6 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351235297

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The Handbook of Marketing Strategy for Life Science Companies by Jean-Francois Denault Pdf

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Author : Michael W. Lodato Ph. D.,Michael W. Lodato
Publisher : AuthorHouse
Page : 150 pages
File Size : 40,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781434390844

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Management of New Product Launches and Other Marketing Projects by Michael W. Lodato Ph. D.,Michael W. Lodato Pdf

It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with a clearly articulated project management methodology. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.

Author : Michael Tasner
Publisher : FT Press
Page : 200 pages
File Size : 52,8 Mb
Release : 2014-12-12
Category : Business & Economics
ISBN : 9780133889987

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Marketing in the Moment by Michael Tasner Pdf

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more… Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!