The Handbook Of Marketing Strategy For Life Science Companies

Author : Jean-Francois Denault
Publisher : Taylor & Francis
Page : 234 pages
File Size : 49,6 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351235280

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The Handbook of Marketing Strategy for Life Science Companies by Jean-Francois Denault Pdf

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Author : Jean-Francois Denault
Publisher : Productivity Press
Page : 0 pages
File Size : 54,8 Mb
Release : 2017
Category : Biotechnology industries
ISBN : 1138713562

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Jean-Francois Denault
Publisher : CRC Press
Page : 201 pages
File Size : 46,7 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351235297

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The Handbook of Marketing Strategy for Life Science Companies by Jean-Francois Denault Pdf

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Author : Jean-Francois Denault
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2017
Category : Life sciences
ISBN : 1351773488

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

Author : Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
Publisher : John Wiley & Sons
Page : 418 pages
File Size : 54,8 Mb
Release : 2021-02-17
Category : Medical
ISBN : 9781118355831

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Strategic Marketing For Health Care Organizations by Philip Kotler,Robert J. Stevens,Joel I. Shalowitz Pdf

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author : Jean-François Denault,Philippe Tramoy
Publisher : CRC Press
Page : 215 pages
File Size : 48,6 Mb
Release : 2024-02-02
Category : Business & Economics
ISBN : 9781003835400

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Innovate, Fund, Thrive by Jean-François Denault,Philippe Tramoy Pdf

Entrepreneurs in life sciences face a unique set of challenges when raising funds. These encompass fundamental issues like navigating R&D risks and crafting a robust commercialization strategy, extending to more challenging hurdles like adeptly handling intellectual property issues, overseeing the regulatory development and approval processes, as well as coordinating extended and expensive phases of research and development. The authors present this book in two parts. In the first part, the focus is on getting ready to meet potential partners and investors and includes topics such as identifying the information organizations and start-ups need, collecting and collating that information, and building a compelling story. The second part provides a deep dive into the investor's perspective, offering insights into how proposals are evaluated, along with an exclusive glimpse into the due diligence journey. Additionally, the book reveals "Eight Classic Mistakes Life Science Entrepreneurs Make", offering valuable insights and lessons gained from the authors’ experiences. Although the book is divided into two parts, it maintains an interconnected approach. Both authors contribute insights based on their professional and personal experiences, offering feedback and perspectives throughout the book. Philippe provides his investor’s perspective on the preparation steps, while Jean-François shares his insights as an experienced entrepreneur, coach, and mentor. This collaborative approach enhances the depth and practicality of the guidance provided. Discover the art of preparing a compelling pitch, igniting excitement, and embarking on your path to fundraising success!

Author : Mickey C. Smith
Publisher : CRC Press
Page : 435 pages
File Size : 45,9 Mb
Release : 1991-10-24
Category : Medical
ISBN : 9781439810910

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Pharmaceutical Marketing by Mickey C. Smith Pdf

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Author : Francoise Simon,Glen Giovannetti
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2017
Category : SCIENCE
ISBN : 1119216184

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Managing Biotechnology by Francoise Simon,Glen Giovannetti Pdf

Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --

Author : David Kuo Chuen Lee,Joseph Lim,Kok Fai Phoon,Yu Wang
Publisher : World Scientific
Page : 290 pages
File Size : 52,8 Mb
Release : 2022-05-24
Category : Computers
ISBN : 9789811247989

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Applications And Trends In Fintech I: Governance, Ai, And Blockchain Design Thinking by David Kuo Chuen Lee,Joseph Lim,Kok Fai Phoon,Yu Wang Pdf

This book is the first part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fourth volume covers the foundation of fintech, which is ethics and governance, and advanced topics in two of the most important technologies, artificial intelligence and blockchain. Together with the second part in applications and trends (fifth volume), these two books will deepen readers' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

Author : Swee Won Lo,Yu Wang,David Kuo Chuen Lee
Publisher : World Scientific
Page : 381 pages
File Size : 46,8 Mb
Release : 2021-01-08
Category : Business & Economics
ISBN : 9789811223709

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Blockchain And Smart Contracts: Design Thinking And Programming For Fintech by Swee Won Lo,Yu Wang,David Kuo Chuen Lee Pdf

Innovative as it is, the blockchain technology is getting more and more attention and an increasing number of applications have emerged. This book elaborates on both the design thinking ideas and technical details in blockchain and smart contracts to help readers delve into the conceptual framework and understand why blockchain is designed as such and how it makes the current system decentralised yet effective. Having this understanding lays the ground for further analysis of blockchain-based solutions and innovative fintech applications.Topics covered in this book include blockchain structure, blockchain ecosystem, design thinking for blockchain, smart contract, fintech and financial services, solution-based problem solving, fintech valuation, and current issues faced such as privacy protection and solution selection, with the aid of real-life examples and hands-on exercises.Blockchain and Smart Contracts serves as a valuable guide for researchers and practitioners who have interests in the blockchain, smart contract, fintech innovation and applications, design thinking, and technical details. This book is particularly written for anyone who has no technical background and is searching for an initiation into the deep end of blockchain. Those with business, finance and economic interests will find this interesting and easy to digest.

Author : Min Ding,Jehoshua Eliashberg,Stefan Stremersch
Publisher : Springer Science & Business Media
Page : 768 pages
File Size : 45,8 Mb
Release : 2013-10-31
Category : Medical
ISBN : 9781461478010

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Innovation and Marketing in the Pharmaceutical Industry by Min Ding,Jehoshua Eliashberg,Stefan Stremersch Pdf

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Author : Šárka Zapletalová,Halina Starzyczná
Publisher : Springer Nature
Page : 120 pages
File Size : 43,8 Mb
Release : 2023-02-11
Category : Business & Economics
ISBN : 9783031235740

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Customer Behaviour in eCommerce by Šárka Zapletalová,Halina Starzyczná Pdf

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Author : Martin Austin
Publisher : CRC Press
Page : 202 pages
File Size : 51,8 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781317170594

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Business Development for the Biotechnology and Pharmaceutical Industry by Martin Austin Pdf

Business Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licences to patented academic research, to product developments as licences, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. Asset sales, mergers and corporate takeovers are also a part of the business development remit. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austin's highly practical guide spans the complete process and is based on his 30 years of experience in the industry and the well-established training programme that he has developed and delivers to pharmaceutical executives from across the world.

Author : Brian D. Smith
Publisher : Routledge
Page : 108 pages
File Size : 45,9 Mb
Release : 2019-06-26
Category : Business & Economics
ISBN : 9780429663772

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Leadership in the Life Sciences by Brian D. Smith Pdf

The healthcare professionals who save and extend our lives are helpless without the medicines and technologies that have revolutionised medical care. But the industry that invents, makes and provides these indispensable tools is transforming under the pressure of ageing populations, globalisation and revolutions in biological and information technology. How this industry adapts and evolves is vitally important to every one of us. This book looks inside the heads and hearts of the people who lead the global pharmaceutical and medical technology industry. It describes how they make sense of their markets and the wider life sciences economy. It reveals what they have learned about how to lead large, complex organisations to compete in dynamic, global markets. Leadership in the Life Sciences is essential reading for anyone working in or with the pharmaceutical and medical technology industry and its halo of supporting companies. Written as ten succinct lessons, it gives the reader unique insight into what the industry’s leaders are thinking. Covering topics from leadership to organisational culture, from change management to digital disruption and from competitive strategy to value-creation, each chapter distils the accumulated wisdom of those who lead the complex and turbulent life sciences industry.

Author : John Lidstone,Janice MacLennan
Publisher : Taylor & Francis
Page : 169 pages
File Size : 40,5 Mb
Release : 2017-07-05
Category : Business & Economics
ISBN : 9781351919760

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Marketing Planning for the Pharmaceutical Industry by John Lidstone,Janice MacLennan Pdf

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.