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Author : Timothy R. Graeff
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2013
Category : Market surveys
ISBN : 1465219072
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Author : Keith Kohn Cox,Ben M. Enis
Publisher : Unknown
Page : 650 pages
File Size : 47,7 Mb
Release : 1972
Category : Business & Economics
ISBN : UOM:35128000193423
Author : Naresh K. Malhotra,Mark Peterson
Publisher : Prentice Hall
Page : 680 pages
File Size : 47,6 Mb
Release : 2006
Category : Business & Economics
ISBN : UOM:39015073613484
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Author : Bertram Schoner,Kenneth P. Uhl
Publisher : Huntington, N.Y. : R.E. Krieger Pub.
Page : 616 pages
File Size : 50,6 Mb
Release : 1981
Category : Marketing research
ISBN : UCSC:32106005173189
Author : Gerrit H. van Bruggen,Berend Wierenga
Publisher : Now Publishers Inc
Page : 136 pages
File Size : 52,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781601983688
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Author : Alan T. Shao
Publisher : Cengage Learning
Page : 0 pages
File Size : 53,9 Mb
Release : 2002
Category : Marketing
ISBN : 0324074506
How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently.
Author : Paul E. Green,Donald S. Tull
Publisher : Prentice Hall
Page : 554 pages
File Size : 41,7 Mb
Release : 1966
Category : Business & Economics
ISBN : WISC:89011723921
Author : Rajagopal
Publisher : IGI Global
Page : 274 pages
File Size : 54,9 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640955
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : Harper W. Boyd
Publisher : Unknown
Page : 628 pages
File Size : 53,9 Mb
Release : 2002
Category : Business & Economics
ISBN : PSU:000047432154
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author : Dinçer, Hasan,Yüksel, Serhat
Publisher : IGI Global
Page : 646 pages
File Size : 48,6 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799825609
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : Sunny Crouch,Matthew Housden
Publisher : Butterworth-Heinemann
Page : 352 pages
File Size : 42,8 Mb
Release : 1996
Category : Lærebøger
ISBN : PSU:000032475555
Marketing Research for Managers, now in its second edition, is an easy-to-read, practical introduction to marketing research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Endorsed by the CIM The only introductory UK text Foreword by Professor Robert Worcester, Chairman, MORI
Author : Frank R. Kardes
Publisher : Unknown
Page : 492 pages
File Size : 54,6 Mb
Release : 2002
Category : Business & Economics
ISBN : CORNELL:31924088758572
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author : Danny N. Bellenger,Barnett Greenberg
Publisher : McGraw-Hill/Irwin
Page : 632 pages
File Size : 43,6 Mb
Release : 1978
Category : Business & Economics
ISBN : UOM:49015001093724
Author : Rajagopal
Publisher : Springer
Page : 288 pages
File Size : 51,7 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9783030119119
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author : Duane Davis
Publisher : Brooks/Cole
Page : 644 pages
File Size : 42,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 053437106X
This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.
