Marketing Research For Non Profit Community And Creative Organizations

Author : Bonita Kolb
Publisher : Routledge
Page : 290 pages
File Size : 55,6 Mb
Release : 2008-09-10
Category : Business & Economics
ISBN : 9781136379604

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Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb Pdf

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

Author : Bonita M. Kolb
Publisher : Routledge
Page : 288 pages
File Size : 50,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750687607

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Marketing Research for Non-profit, Community and Creative Organizations by Bonita M. Kolb Pdf

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.

Author : Stacy Landreth Grau
Publisher : Oxford University Press, USA
Page : 241 pages
File Size : 49,6 Mb
Release : 2021
Category : Nonprofit organizations
ISBN : 9780190090807

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Marketing for Nonprofit Organizations by Stacy Landreth Grau Pdf

"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Author : Philip Kotler
Publisher : Prentice Hall
Page : 552 pages
File Size : 50,6 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:39015006437464

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Marketing for Nonprofit Organizations by Philip Kotler Pdf

Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.

Author : Adrian Sargeant,Walter Wymer Jr
Publisher : Routledge
Page : 499 pages
File Size : 40,7 Mb
Release : 2007-11-22
Category : Business & Economics
ISBN : 9781134114917

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The Routledge Companion to Nonprofit Marketing by Adrian Sargeant,Walter Wymer Jr Pdf

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

Author : Stacy Landreth Grau
Publisher : Unknown
Page : 245 pages
File Size : 52,9 Mb
Release : 2014
Category : Nonprofit organizations
ISBN : 1935871439

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Marketing for Nonprofit Organizations by Stacy Landreth Grau Pdf

Successful nonprofit marketing will help organizations capture the attention of donors volunteers legislators and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding social media market research and outcome measurements into the very fabric of an organizationa's mission. Landreth Grau integrates research-based insights and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Features: insight sidebars detail research-based strategies and advice innovation sidebars present practice-based case studies and tips social media marketing for nonprofits; branding tools vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter

Author : Bonita Kolb
Publisher : SAGE
Page : 313 pages
File Size : 46,8 Mb
Release : 2008-04-18
Category : Business & Economics
ISBN : 9781849204903

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Marketing Research by Bonita Kolb Pdf

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Author : John J. Burnett
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 51,5 Mb
Release : 2007-03-23
Category : Business & Economics
ISBN : 9780471791898

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Nonprofit Marketing Best Practices by John J. Burnett Pdf

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Author : Philip Kotler,Alan R. Andreasen
Publisher : Unknown
Page : 664 pages
File Size : 41,6 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:39015021875086

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Strategic Marketing for Nonprofit Organizations by Philip Kotler,Alan R. Andreasen Pdf

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

Author : Christopher H. Lovelock,Charles B. Weinberg
Publisher : Course Technology
Page : 380 pages
File Size : 54,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 0894261452

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Public & Nonprofit Marketing by Christopher H. Lovelock,Charles B. Weinberg Pdf

Author : Siri N. Espy
Publisher : Lyceum Books, Incorporated
Page : 180 pages
File Size : 43,9 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015029709964

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Marketing Strategies for Nonprofit Organizations by Siri N. Espy Pdf

Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 382 pages
File Size : 44,5 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 1412909236

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Nonprofit Marketing by Walter Wymer,Patricia Knowles,Roger Gomes Pdf

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Author : Gary J. Stern
Publisher : Turner Publishing Company
Page : 253 pages
File Size : 50,6 Mb
Release : 1997-08-15
Category : Business & Economics
ISBN : 9781618588845

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Marketing Workbook for Nonprofit Organizations by Gary J. Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : David J. Neff,Randal C. Moss
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 41,8 Mb
Release : 2011-03-21
Category : Business & Economics
ISBN : 9781118063811

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The Future of Nonprofits by David J. Neff,Randal C. Moss Pdf

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Author : Roger Bennett,Finola Kerrigan,Daragh O'Reilly
Publisher : Routledge
Page : 199 pages
File Size : 45,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135743802

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett,Finola Kerrigan,Daragh O'Reilly Pdf

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.