Nonprofit Marketing Best Practices

Author : John J. Burnett
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 49,9 Mb
Release : 2007-03-23
Category : Business & Economics
ISBN : 9780471791898

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Nonprofit Marketing Best Practices by John J. Burnett Pdf

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Author : Ted Hart,James M. Greenfield,Michael Johnston
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 55,6 Mb
Release : 2005-03-25
Category : Business & Economics
ISBN : 9780471716198

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Nonprofit Internet Strategies by Ted Hart,James M. Greenfield,Michael Johnston Pdf

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Author : Barry J. McLeish
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 41,9 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9780470925539

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Successful Marketing Strategies for Nonprofit Organizations by Barry J. McLeish Pdf

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 41,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author : Siri N. Espy
Publisher : Lyceum Books, Incorporated
Page : 180 pages
File Size : 47,8 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015029709964

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Marketing Strategies for Nonprofit Organizations by Siri N. Espy Pdf

Author : John L. Fortenberry
Publisher : Jones & Bartlett Publishers
Page : 316 pages
File Size : 47,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780763782610

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Nonprofit Marketing by John L. Fortenberry Pdf

Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 53,6 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9781118722374

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Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Author : Lucica Matei,Teodora Dinu
Publisher : Matei Lucica
Page : 662 pages
File Size : 51,5 Mb
Release : 2010
Category : Electronic
ISBN : 9789737095145

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Regulation and Best Practices in Public and Nonprofit Marketing by Lucica Matei,Teodora Dinu Pdf

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Author : Christopher H. Lovelock,Charles B. Weinberg
Publisher : Course Technology
Page : 380 pages
File Size : 41,5 Mb
Release : 1990
Category : Business & Economics
ISBN : 0894261452

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Public & Nonprofit Marketing by Christopher H. Lovelock,Charles B. Weinberg Pdf

Author : Stacy Landreth Grau
Publisher : Oxford University Press, USA
Page : 241 pages
File Size : 41,5 Mb
Release : 2021
Category : Nonprofit organizations
ISBN : 9780190090807

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Marketing for Nonprofit Organizations by Stacy Landreth Grau Pdf

"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 382 pages
File Size : 42,7 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 1412909236

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Nonprofit Marketing by Walter Wymer,Patricia Knowles,Roger Gomes Pdf

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Author : Sarah Durham
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 46,9 Mb
Release : 2009-11-19
Category : Business & Economics
ISBN : 9780470542217

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Brandraising by Sarah Durham Pdf

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Author : Alan Broadbent,Ratna Omidvar
Publisher : Coach House Books
Page : 270 pages
File Size : 52,7 Mb
Release : 2011-11-29
Category : Business & Economics
ISBN : 9781770563032

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Five Good Ideas by Alan Broadbent,Ratna Omidvar Pdf

Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, forty professionals from successful non-profits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function. Alan Broadbent is the chair of Avana Capital, Tides Canada Foundation, and Maytree, and is the author of Urban Nation. Ratna Omidvar is the president of Maytree and is The Globe and Mail's 2010 Nation Builder of the Decade for Citizenship.

Author : Ben Delaney
Publisher : CyberEdge Information Services
Page : 172 pages
File Size : 49,8 Mb
Release : 2018-06-01
Category : Business & Economics
ISBN : 9781513635545

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Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition by Ben Delaney Pdf

There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.

Author : Philip Kotler,Alan R. Andreasen
Publisher : Prentice Hall
Page : 694 pages
File Size : 46,9 Mb
Release : 1987
Category : Business & Economics
ISBN : 0138512051

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Strategic Marketing for Nonprofit Organizations by Philip Kotler,Alan R. Andreasen Pdf

This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.