Marketing Rural Tourism Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Rural Tourism book. This book definitely worth reading, it is an incredibly well-written.
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies by Jean Vasile, Andrei,Subic, Jonel,Grubor, Aleksander,Privitera, Donatella Pdf
Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.
Rural Tourism by Bernard Lane,Elisabeth Kastenholz Pdf
This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou,Ronald E. Goldsmith Pdf
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Global Opportunities and Challenges for Rural and Mountain Tourism by Kala, Devkant,Bagri, Satish Chandra Pdf
Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Lise Héroux,Nancy J. Church,Econotrends Limited,Mount Allison University. Rural & Small Town Programme
Author : Lise Héroux,Nancy J. Church,Econotrends Limited,Mount Allison University. Rural & Small Town Programme Publisher : Sackville, N.B. : Rural and Small Town Programme and Econotrends Limited Page : 95 pages File Size : 46,6 Mb Release : 1994 Category : Développement rural - Canada ISBN : 088828117X
Tourism Marketing for Rural Communities in Canada and the United States by Lise Héroux,Nancy J. Church,Econotrends Limited,Mount Allison University. Rural & Small Town Programme Pdf
Food, Agri-Culture and Tourism by Katia Laura Sidali,Achim Spiller,Birgit Schulze Pdf
This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
Floyd W. Dykeman,Mount Allison University. Rural and Small Town Research and Studies Programme
Author : Floyd W. Dykeman,Mount Allison University. Rural and Small Town Research and Studies Programme Publisher : Sackville, N.B. : Mount Allison University, Rural and Small Town Research and Studies Programme Page : 72 pages File Size : 42,8 Mb Release : 1989 Category : Rural development ISBN : 0888280777
Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences by Maria João Carneiro,Celeste Eusébio,Elisabeth Kastenholz Pdf
Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.
Sustainable Rural Tourism on Saaremaa. Developing a Marketing Plan by Lydia Zobel Pdf
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 64%, University of Birmingham (University of Birmingham), language: English, abstract: This dissertation aimed to develop a marketing plan for sustainable rural tourism on the island of Saaremaa in Estonia. In order to achieve this, the current product of Saaremaa, its market position and the present and future customers were analysed. As all the required information on this topic could be found in the already existing literature, there was no need to do primary research. Secondary research was thus the chosen method to gather information. As the concept of sustainable rural tourism consists in avoiding negative impacts on the natural environment of the destination, on the host community and its culture, the literature often mentions the carrying capacity, which should not be exceeded. Islands especially have to consider their natural carrying capacity when offering tourism because these destinations are spatially limited. Obviously, there is a contradiction between sustainable tourism and abiding by the carrying capacity on the one hand and attracting more tourists on the other. The challenge for this dissertation was therefore to find out if marketing for sustainable rural tourism on Saaremaa should be done and if yes, how it could be realised. The main body of this work reveals the rich history of Saaremaa, its intact nature and great biodiversity, its natural and man-made attractions as well as the local culture, the traditions and the customs of the islanders. The product analysis thus showed that Saaremaa has a great potential for sustainable rural tourism. The Tourism Management Plan of the island, which was developed in 2007, also supports the further development of tourism in a sustainable manner. Additionally, different stakeholders, such as politicians, business owners and locals working in the Tourist Board, are in favour of promotin
The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Rural Tourism and Enterprise by Ade Oriade,Peter Robinson Pdf
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Selected Studies on Rural Tourism and Development by Gulizar Akkus,Mehmet Serdar Erciş Pdf
Rural tourism is a form of tourism that is based on natural resources and requires intertwining with rural areas. It can be easily integrated with other types of tourism, and can be an effective global development strategy. Therefore, introducing rural tourism practices in various regions throughout the world allows further exploration of the reciprocal effects of agriculture, rural areas and tourism. This book provides insights into the potential of rural tourism potential and its future development, through unique examples and case studies drawn from Turkey, which has been increasingly implementing this form of tourism in recent years. Given the continued existence of traditional lifestyles in rural areas and villages, in addition to the rich cultural heritage, local handicrafts, and the natural flora and fauna, rural tourism holds massive potential for Turkey. The volume will appeal to both international academicians and tourism professionals and practitioners, in addition to anyone with an interest in rural areas and rural development.
