Marketing Schools Marketing Cities

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Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara
Marketing Schools Marketing Cities Book PDF

Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
Page : 298 pages
File Size : 46,6 Mb
Release : 2013-05-25
Category : Education
ISBN : 9780226016825

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Marketing Schools, Marketing Cities by Maia Bloomfield Cucchiara Pdf

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara
Marketing Schools Marketing Cities Book PDF

Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
Page : 298 pages
File Size : 49,5 Mb
Release : 2013-04-23
Category : Social Science
ISBN : 9780226016962

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Marketing Schools, Marketing Cities by Maia Bloomfield Cucchiara Pdf

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Middle-class School Choice in Urban Spaces

Emma E. Rowe
Middle class School Choice in Urban Spaces Book PDF

Author : Emma E. Rowe
Publisher : Taylor & Francis
Page : 198 pages
File Size : 55,9 Mb
Release : 2016-12-01
Category : Education
ISBN : 9781317310938

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Middle-class School Choice in Urban Spaces by Emma E. Rowe Pdf

Middle-class School Choice in Urban Spaces examines government-funded public schools from a range of perspectives and scholarship in order to examine the historical, political and economic conditions of public schooling within a globalized, post-welfare context. In this book, Rowe argues that post-welfare policy conditions are detrimental to government-funded public schools, as they engender consistent pressure in rearticulating the public school in alignment with the market, produce tensions in serving the more historical conceptualizations of public schooling, and are preoccupied by contemporary profit-driven concerns. Chapters focus on public schooling from different global perspectives, with examples from Chile and the US, to examine how various social movements encapsulate ideologies around public schooling. Rowe also draws upon a rich, five-year ethnographic study of campaigns lobbying the Victorian State Government in Australia for a brand-new, local-specific public school. Critical attention is paid to the public school as a means to achieve empowerment and overcome discrimination, and both a local and global lens are used to identify how parents choose the public school, the values they attach to it, and the strategies they use to obtain it. Also considered, however, are how quality gaps, distances and differences between public schools threaten to undermine the democracy of education as a means for individuals to be socially mobile and escape poverty. This book makes an important contribution to our understanding of global social movements and activism around public education. As such, it will be of key interest to researchers, academics and postgraduate students in the field of education, specifically those working on school choice, class and identity, as well as educational geography.

Selling School

Catherine DiMartino,Sarah Butler Jessen
Selling School Book PDF

Author : Catherine DiMartino,Sarah Butler Jessen
Publisher : Teachers College Press
Page : 209 pages
File Size : 43,6 Mb
Release : 2018-04-20
Category : Education
ISBN : 9780807758885

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Selling School by Catherine DiMartino,Sarah Butler Jessen Pdf

"The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create profit centers by charter school operators and their philanthropic benefactors forces traditional public schools to adopt similar tactics in order to attract students" --

Scripting the Moves

Joanne W. Golann
Scripting the Moves Book PDF

Author : Joanne W. Golann
Publisher : Princeton University Press
Page : 244 pages
File Size : 48,9 Mb
Release : 2021-06-08
Category : Education
ISBN : 9780691200019

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Scripting the Moves by Joanne W. Golann Pdf

An inside look at a "no-excuses" charter school that reveals this educational model’s strengths and weaknesses, and how its approach shapes students Silent, single-file lines. Detention for putting a head on a desk. Rules for how to dress, how to applaud, how to complete homework. Walk into some of the most acclaimed urban schools today and you will find similar recipes of behavior, designed to support student achievement. But what do these “scripts” accomplish? Immersing readers inside a “no-excuses” charter school, Scripting the Moves offers a telling window into an expanding model of urban education reform. Through interviews with students, teachers, administrators, and parents, and analysis of documents and data, Joanne Golann reveals that such schools actually dictate too rigid a level of social control for both teachers and their predominantly low-income Black and Latino students. Despite good intentions, scripts constrain the development of important interactional skills and reproduce some of the very inequities they mean to disrupt. Golann presents a fascinating, sometimes painful, account of how no-excuses schools use scripts to regulate students and teachers. She shows why scripts were adopted, what purposes they serve, and where they fall short. What emerges is a complicated story of the benefits of scripts, but also their limitations, in cultivating the tools students need to navigate college and other complex social institutions—tools such as flexibility, initiative, and ease with adults. Contrasting scripts with tools, Golann raises essential questions about what constitutes cultural capital—and how this capital might be effectively taught. Illuminating and accessible, Scripting the Moves delves into the troubling realities behind current education reform and reenvisions what it takes to prepare students for long-term success.

The Wiley Handbook of Family, School, and Community Relationships in Education

Steven B. Sheldon,Tammy A. Turner-Vorbeck
The Wiley Handbook of Family School and Community Relationships in Education Book PDF

Author : Steven B. Sheldon,Tammy A. Turner-Vorbeck
Publisher : John Wiley & Sons
Page : 720 pages
File Size : 42,5 Mb
Release : 2018-12-14
Category : Education
ISBN : 9781119082682

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The Wiley Handbook of Family, School, and Community Relationships in Education by Steven B. Sheldon,Tammy A. Turner-Vorbeck Pdf

A comprehensive collection of essays from leading experts on family and community engagement The Wiley Handbook of Family, School, and Community Relationships in Educationbrings together in one comprehensive volume a collection of writings from leading scholars on family and community engagement to provide an authoritative overview of the field. The expert contributors identify the contemporary and future issues related to the intersection of students’ families, schools, and their communities. The Handbook’s chapters are organized to cover the topic from a wide-range of perspectives and vantage points including families, practitioners, policymakers, advocates, as well as researchers. In addition, the Handbook contains writings from several international researchers acknowledging that school, family, and community partnerships is a vital topic for researchers and policymakers worldwide. The contributors explore the essential issues related to the policies and sociopolitical concerns, curriculum and practice, leadership, and the role of families and advocates. This vital resource: Contains a diverse range of topics related to the field Includes information on current research as well as the historical origins Projects the breadth and depth of the field into the future Fills a void in the current literature Offers contributions from leading scholars on family and community engagement Written for faculty and graduate students in education, psychology, and sociology, The Wiley Handbook of Family, School, and Community Relationships in Educationis a comprehensive and authoritative guide to family and community engagement with schools.

Strategic Marketing for Schools

Brent Davies,Linda Ellison
Strategic Marketing for Schools Book PDF

Author : Brent Davies,Linda Ellison
Publisher : Financial Times Prentice Hall (a Pearson Education Company)
Page : 231 pages
File Size : 49,5 Mb
Release : 1997
Category : Education
ISBN : 0273624083

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Strategic Marketing for Schools by Brent Davies,Linda Ellison Pdf

Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.

Parents, Schools and the State

Helen Proctor,Anna Roch,Georg Breidenstein,Martin Forsey
Parents Schools and the State Book PDF

Author : Helen Proctor,Anna Roch,Georg Breidenstein,Martin Forsey
Publisher : Taylor & Francis
Page : 150 pages
File Size : 51,5 Mb
Release : 2023-11-14
Category : Education
ISBN : 9781003802327

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Parents, Schools and the State by Helen Proctor,Anna Roch,Georg Breidenstein,Martin Forsey Pdf

This book maps globally shifting relations between families, schools and the state across a range of nations (Australia, Germany, India, Norway, Singapore, Sweden, USA) in the late twentieth and early twenty-first centuries. Featuring contributions from leading international experts, the book’s eight chapters reflect upon the apparently vital responsibility of parents for choosing the rights sort of educational pathways for their children, offering comparative insights into several different kinds of state, with different contexts for the practices of ‘educational’ parenting. The contributors consider the proposition that a significant focus of the material, emotional and occupational investment of contemporary parents is the formal education of their children, re-shaping not only the relationship between parents and schools but also the nature of parenthood itself. Parents are analysed both as local actors in schools and as subjects of national and international policy regimes, particularly recent and contemporary imperatives of marketisation.. With a focus on social change, the chapters examine the operation of global educational programmes and ideas in national and local settings. The collected national and local studies attend to different confluences of local, regional and transnational, considering a variety of social and cultural patterns as well as national and local educational structures and policy regimes. Parents, Schools and The State: Global Perspectives will be a useful resource for academics, researchers, and advanced students of comparative education, educational policy and leadership, educational research, history of education, sociology, research methods and politics. This book was originally published as a special issue of Comparative Education.

School Choice at the Crossroads

Mark Berends,R. Joseph Waddington,John Schoenig
School Choice at the Crossroads Book PDF

Author : Mark Berends,R. Joseph Waddington,John Schoenig
Publisher : Routledge
Page : 289 pages
File Size : 52,7 Mb
Release : 2018-10-04
Category : Education
ISBN : 9781351213295

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School Choice at the Crossroads by Mark Berends,R. Joseph Waddington,John Schoenig Pdf

School Choice at the Crossroads compiles exemplary, policy-relevant research on school choice options—voucher, private, charter, and traditional public schools—as they have been implemented across the nation. Renowned contributors highlight the latest rigorous research findings and implications on school vouchers, tuition tax credits, and charter schools in states and local areas at the forefront of school choice policy. Examining national and state-level perspectives, each chapter discusses the effects of choice and vouchers on student outcomes, the processes of choice, supportive conditions of school choice programs, comparative features of school choice, and future research. This timely volume addresses whether school choice works, under what conditions, and for whom—further informing educational research, policy, and practice.

This Is Our School!

Hava Rachel Gordon
This Is Our School Book PDF

Author : Hava Rachel Gordon
Publisher : NYU Press
Page : 311 pages
File Size : 43,5 Mb
Release : 2021-05-11
Category : Social Science
ISBN : 9781479848317

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This Is Our School! by Hava Rachel Gordon Pdf

How local educational justice movements wrestle with neoliberal school reform Parents, educators, and activists are passionately fighting to improve public schools around the country. In This Is Our School! Hava Rachel Gordon takes us inside these fascinating school reform movements, exploring their origins, aims, and victories as they work to build a better future for our education system. Focusing on a school district in Denver, Colorado, Gordon takes a look at different coalitions within the school reform movement, as well as the surprising competition that arises between them. Drawing on over eighty interviews and ethnographic research, she explores how these groups vie for power, as well as the role that race, class, and gentrification play in shaping their successes and failures, strategies and structures. Gordon shows us what happens when people mobilizefrom the ground up and advocate for educational change. This Is Our School! gives us an inside look at the diverse voices within the school reform movement, each of which plays an important role in the fight to improve public education.

Cutting School

Noliwe Rooks
Cutting School Book PDF

Author : Noliwe Rooks
Publisher : The New Press
Page : 244 pages
File Size : 43,5 Mb
Release : 2017-09-26
Category : Education
ISBN : 9781620972496

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Cutting School by Noliwe Rooks Pdf

2018 Zora Neale Hurston/Richard Wright Legacy Award (Nonfiction) Finalist A timely indictment of the corporate takeover of education and the privatization—and profitability—of separate and unequal schools, published at a critical time in the dismantling of public education in America "An astounding look at America’s segregated school system, weaving together historical dynamics of race, class, and growing inequality into one concise and commanding story. Cutting School puts our schools at the center of the fight for a new commons." —Naomi Klein, author of No Is Not Enough and This Changes Everything Public schools are among America’s greatest achievements in modern history, yet from the earliest days of tax-supported education—today a sector with an estimated budget of over half a billion dollars—there have been intractable tensions tied to race and poverty. Now, in an era characterized by levels of school segregation the country has not seen since the mid-twentieth century, cultural critic and American studies professor Noliwe Rooks provides a trenchant analysis of our separate and unequal schools and argues that profiting from our nation’s failure to provide a high-quality education to all children has become a very big business. Cutting School deftly traces the financing of segregated education in America, from reconstruction through Brown v. Board of Education up to the current controversies around school choice, teacher quality, the school-to-prison pipeline, and more, to elucidate the course we are on today: the wholesale privatization of our schools. Rooks’s incisive critique breaks down the fraught landscape of “segrenomics,” showing how experimental solutions to the so-called achievement gaps—including charters, vouchers, and cyber schools—rely on, profit from, and ultimately exacerbate disturbingly high levels of racial and economic segregation under the guise of providing equal opportunity. Rooks chronicles the making and unmaking of public education and the disastrous impact of funneling public dollars to private for-profit and nonprofit operations. As the infrastructure crumbles, a number of major U.S. cities are poised to permanently dismantle their public school systems—the very foundation of our multicultural democracy. Yet Rooks finds hope and promise in the inspired individuals and powerful movements fighting to save urban schools. A comprehensive, compelling account of what’s truly at stake in the relentless push to deregulate and privatize, Cutting School is a cri de coeur for all of us to resist educational apartheid in America.

Structuring Inequality

Tracy L. Steffes
Structuring Inequality Book PDF

Author : Tracy L. Steffes
Publisher : University of Chicago Press
Page : 377 pages
File Size : 42,9 Mb
Release : 2024
Category : Education
ISBN : 9780226832265

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Structuring Inequality by Tracy L. Steffes Pdf

"As in many American cities, inequality in Chicago and its suburbs is mappable across its neighborhoods. Anyone driving west along Chicago Avenue from downtown can tell where Austin turns into Oak Park without looking at a map. These borders are not natural, of course; they are carefully maintained through policies like zoning and school districting; some neighborhoods even annex themselves into distinct municipalities. In other words, they are all policy decisions. In Structuring Inequality, historian Tracy Steffes explores how metropolitan inequality was structured, contested, and naturalized through public policy in the Chicagoland area, especially through public education and state government. This metropolitan inequality deepened even amid civil rights mobilizations and efforts to challenge racial discrimination and promote equal opportunity. She argues that educational and metropolitan inequality were mutually constitutive: unequal schools and unequal places cocreated and reinforced one another. School districts not only reflected the characteristics and inequalities between places, but they also played an active role in shaping those communities over time. Throughout the Chicago metropolitan area, school districts defined community in part by reinforcing or undermining racial and economic segregation. Their perceived quality shaped the identity and value of the community, and schooling and its costs could drive development decisions, including what kind of property to allow and residents to attract. Decisions about school construction, student assignment, and school support were often important components of development strategy. By denaturalizing policy to explore the choices that have brought us here and looking at efforts to challenge them, this history helps us understand the inequality we live with today and inspire us to change it"--

Suddenly Diverse

Erica O. Turner
Suddenly Diverse Book PDF

Author : Erica O. Turner
Publisher : University of Chicago Press
Page : 218 pages
File Size : 40,5 Mb
Release : 2020-02-12
Category : Social Science
ISBN : 9780226675534

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Suddenly Diverse by Erica O. Turner Pdf

For the past five years, American public schools have enrolled more students identified as Black, Latinx, American Indian, and Asian than white. At the same time, more than half of US school children now qualify for federally subsidized meals, a marker of poverty. The makeup of schools is rapidly changing, and many districts and school boards are at a loss as to how they can effectively and equitably handle these shifts. Suddenly Diverse is an ethnographic account of two school districts in the Midwest responding to rapidly changing demographics at their schools. It is based on observations and in-depth interviews with school board members and superintendents, as well as staff, community members, and other stakeholders in each district: one serving “Lakeside,” a predominately working class, conservative community and the other serving “Fairview,” a more affluent, liberal community. Erica O. Turner looks at district leaders’ adoption of business-inspired policy tools and the ultimate successes and failures of such responses. Turner’s findings demonstrate that, despite their intentions to promote “diversity” or eliminate “achievement gaps,” district leaders adopted policies and practices that ultimately perpetuated existing inequalities and advanced new forms of racism. While suggesting some ways forward, Suddenly Diverse shows that, without changes to these managerial policies and practices and larger transformations to the whole system, even district leaders’ best efforts will continue to undermine the promise of educational equity and the realization of more robust public schools.

Marketing University Outreach Programs

Ralph S. Foster,William I. Sauser,Donald R. Self
Marketing University Outreach Programs Book PDF

Author : Ralph S. Foster,William I. Sauser,Donald R. Self
Publisher : Routledge
Page : 282 pages
File Size : 53,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 1560246103

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Marketing University Outreach Programs by Ralph S. Foster,William I. Sauser,Donald R. Self Pdf

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

The Risky Business of Education Policy

Christopher H. Tienken,Carol A. Mullen
The Risky Business of Education Policy Book PDF

Author : Christopher H. Tienken,Carol A. Mullen
Publisher : Routledge
Page : 193 pages
File Size : 55,8 Mb
Release : 2021-09-09
Category : Education
ISBN : 9781000428605

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The Risky Business of Education Policy by Christopher H. Tienken,Carol A. Mullen Pdf

The Risky Business of Education Policy focuses commentary and analysis on some of the most pressing policy challenges facing public school educators and those invested in a healthy, vibrant public-school system. The book shares insights and makes recommendations from leading scholar-practitioners, namely from educational leadership and science education, on ways to ponder, navigate, and challenge serious policy issues. The chapters present important policy topics and critical analysis of the topics from the authorial perspective of experienced educators leading the preparation of future school leaders and teachers. Through fast paced, user-friendly chapters, contributors grapple with an education reform policy issue of the day, reflecting what is contentious territory while wading through it. These educational researchers also make evidence-informed practical recommendations for educators and policymakers on how to better approach the policy challenges presented, so public education can be improved for all children. Each chapter contains stimulating ideas, useful information, and practical tips for school practitioners, higher education faculty, and constituent groups.