Marketing Strategies For Indian Software Development Companies In Entering Western European Markets

Author : Junaid Javaid
Publisher : GRIN Verlag
Page : 38 pages
File Size : 45,7 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9783668033320

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Marketing Strategies for Indian Software Development Companies in Entering Western European Markets by Junaid Javaid Pdf

Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of ‘Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market’. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies. It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process. Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process. It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.

Author : Anonim
Publisher : IGI Global
Page : 360 pages
File Size : 43,9 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1591402727

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Strategies for Managing IS/IT Personnel by Anonim Pdf

This title collects and presents key research articles focused on identifying, defining, and measuring accomplishment in knowledge management. A significant collection of the latest international findings within the field, this book provides a strong reference for students, researchers, and practitioners involved with organizational knowledge management.

Author : OECD
Publisher : OECD Publishing
Page : 175 pages
File Size : 54,9 Mb
Release : 2001-07-25
Category : Electronic
ISBN : 9789264192911

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New Patterns of Industrial Globalisation Cross-border Mergers and Acquisitions and Strategic Alliances by OECD Pdf

This book presents the latest trends and drivers of globalisation in major OECD countries and their implications for industrial performance and government policies. It analyses regional and sectoral trends in telecommunications, automobiles, steel, pharmaceuticals, airlines and financial services.

Author : William T. Warlick
Publisher : Unknown
Page : 34 pages
File Size : 51,7 Mb
Release : 1995
Category : Computer software industry
ISBN : IND:30000090532759

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Computer Software and Other Recorded Media by William T. Warlick Pdf

Author : Anonim
Publisher : Unknown
Page : 34 pages
File Size : 47,5 Mb
Release : 1995
Category : Electronic
ISBN : UOM:39015084966913

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USITC Publication by Anonim Pdf

Author : Maureen Guirdham
Publisher : Bloomsbury Publishing
Page : 320 pages
File Size : 53,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137036582

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Culture and Business in Asia by Maureen Guirdham Pdf

Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy. Key benefits: - Gives a vivid view of how Asian business decision-makers experience the world of work - Includes a unique focus on India - Encourages critical thinking - Examines the relationship of social, political and economic cultures to business. - Provides a cultural platform for business in the profitable but competitive markets of Asia.

Author : Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois
Publisher : Bloomsbury Publishing
Page : 464 pages
File Size : 51,5 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230363670

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Marketing Management by Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois Pdf

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Author : Hans Jansson
Publisher : Edward Elgar Publishing
Page : 384 pages
File Size : 50,5 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781839101823

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International Business Strategy in Complex Markets by Hans Jansson Pdf

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

Author : Teresa da Silva Lopes,Christina Lubinski,Heidi J.S. Tworek
Publisher : Routledge
Page : 782 pages
File Size : 52,8 Mb
Release : 2019-07-09
Category : Business & Economics
ISBN : 9781315277790

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The Routledge Companion to the Makers of Global Business by Teresa da Silva Lopes,Christina Lubinski,Heidi J.S. Tworek Pdf

The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible – and can only be fully understood – when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline. Chapter 31 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author : P. Brudenall
Publisher : Springer
Page : 280 pages
File Size : 47,5 Mb
Release : 2005-05-23
Category : Business & Economics
ISBN : 9780230518568

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Technology and Offshore Outsourcing Strategies by P. Brudenall Pdf

Outsourcing has become one of the most important trends used in managing the enterprise during the last ten years and is now transforming the corporation. At the same time, it is one of the most talked about and hotly debated topics of our times. This book analyses these trends with leading outsourcing practitioners providing a strategic look at how the modern corporation can succeed through outsourcing, the pitfalls and hidden costs of offshoring, what to include in an outsourcing contract, and what outsourcing will look like in the future.

Author : Jorma Larimo
Publisher : Routledge
Page : 293 pages
File Size : 49,9 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136456879

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Market Entry and Operational Decision Making in East-West Business Relationships by Jorma Larimo Pdf

Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

Author : S. Tamer Cavusgil,Pervez N. Ghauri,Milind R. Agarwal
Publisher : SAGE
Page : 322 pages
File Size : 41,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0761913750

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Doing Business in Emerging Markets by S. Tamer Cavusgil,Pervez N. Ghauri,Milind R. Agarwal Pdf

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

Author : Anonim
Publisher : Unknown
Page : 476 pages
File Size : 43,9 Mb
Release : 1992-04
Category : India
ISBN : UCAL:B4978054

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Foreign Trade Review by Anonim Pdf

Author : Hitoshi Hirakawa,Nobuhiro Takahashi,Ferdinand C. Maquito,Norio Tokumaru
Publisher : Springer
Page : 233 pages
File Size : 46,8 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9784431556305

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Innovative ICT Industrial Architecture in East Asia by Hitoshi Hirakawa,Nobuhiro Takahashi,Ferdinand C. Maquito,Norio Tokumaru Pdf

This book aims to shed light on the potentially innovative ICT (information and communication technology) architectures from an East Asian regional perspective. The business environment brought about by the development of ICT intensified global competition and caused dramatic changes in the industrial architecture. Firms that are involved in manufacturing and maintenance of ICT hardware and that offer services for software development are continuously being created, giving rise to the provision of new and diverse services to an increasingly growing East Asian regional market. Such industrial activities are advancing the shift from an old to a new industrial architecture. Some parts of emerging economies have grasped this edge on economic globalization and informatization and have adopted business models that enable them to enter the world economy. Entering this century, China, the Philippines, and Vietnam in East Asia have been rapidly expanding their ICT-BPO (Business Process Outsourcing) businesses as destinations of offshoring of service activities by firms in the advanced economies, following India’s example. Policy makers and firms in those countries are also meeting the challenge of catching up with advanced economies through the development of such industries. It has enabled those economies to exploit new possibilities of further development, which may mean a new stage of manufacturing cum services in an ICT- and knowledge-based economy.

Author : Anonim
Publisher : Unknown
Page : 168 pages
File Size : 40,7 Mb
Release : 1994
Category : Exports
ISBN : MSU:31293020527374

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The National Export Strategy by Anonim Pdf