Marketing Strategy For The Creative And Cultural Industries

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Marketing Strategy for Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 261 pages
File Size : 42,7 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317429807

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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Marketing Strategy for the Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for the Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 0 pages
File Size : 48,5 Mb
Release : 2016
Category : Art
ISBN : 1315691337

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Marketing Strategy for the Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Marketing Strategy for the Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for the Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 254 pages
File Size : 45,8 Mb
Release : 2020-09-16
Category : Business & Economics
ISBN : 9781000190373

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Marketing Strategy for the Creative and Cultural Industries by Bonita M. Kolb Pdf

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Culture Management

Lukasz Wroblewski
Culture Management Book PDF

Author : Lukasz Wroblewski
Publisher : Logos Verlag Berlin GmbH
Page : 194 pages
File Size : 41,7 Mb
Release : 2017-01-30
Category : Business & Economics
ISBN : 9783832543785

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Culture Management by Lukasz Wroblewski Pdf

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales

Marketing Strategy for Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 370 pages
File Size : 44,9 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317429791

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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Marketing In Creative Industries

Gabriele Troilo
Marketing In Creative Industries Book PDF

Author : Gabriele Troilo
Publisher : Bloomsbury Publishing
Page : 384 pages
File Size : 47,7 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230380233

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Marketing In Creative Industries by Gabriele Troilo Pdf

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Rethinking Strategy for Creative Industries

Milan Todorovic,with Ali Bakir
Rethinking Strategy for Creative Industries Book PDF

Author : Milan Todorovic,with Ali Bakir
Publisher : Routledge
Page : 238 pages
File Size : 45,6 Mb
Release : 2016-03-02
Category : Art
ISBN : 9781317911876

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Rethinking Strategy for Creative Industries by Milan Todorovic,with Ali Bakir Pdf

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

The Disappearing Product

Chris Bilton
The Disappearing Product Book PDF

Author : Chris Bilton
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 51,8 Mb
Release : 2017-09-29
Category : Cultural industries
ISBN : 9781785360732

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The Disappearing Product by Chris Bilton Pdf

Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.

The Routledge Companion to Arts Marketing

Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
The Routledge Companion to Arts Marketing Book PDF

Author : Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
Publisher : Routledge
Page : 444 pages
File Size : 46,6 Mb
Release : 2013-12-17
Category : Art
ISBN : 9781135012212

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The Routledge Companion to Arts Marketing by Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner Pdf

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Entrepreneurship for the Creative and Cultural Industries

Bonita M. Kolb
Entrepreneurship for the Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 237 pages
File Size : 53,5 Mb
Release : 2015-03-27
Category : Art
ISBN : 9781317697879

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Entrepreneurship for the Creative and Cultural Industries by Bonita M. Kolb Pdf

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries

Digital Transformation in the Cultural and Creative Industries

Marta Massi,Marilena Vecco,Yi Lin
Digital Transformation in the Cultural and Creative Industries Book PDF

Author : Marta Massi,Marilena Vecco,Yi Lin
Publisher : Routledge
Page : 295 pages
File Size : 52,8 Mb
Release : 2020-12-28
Category : Art
ISBN : 9781000287219

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Digital Transformation in the Cultural and Creative Industries by Marta Massi,Marilena Vecco,Yi Lin Pdf

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Managing the Cultural Business

Michela Addis,Andrea Rurale
Managing the Cultural Business Book PDF

Author : Michela Addis,Andrea Rurale
Publisher : Routledge
Page : 317 pages
File Size : 42,6 Mb
Release : 2020-11-23
Category : Business & Economics
ISBN : 9781000225310

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Managing the Cultural Business by Michela Addis,Andrea Rurale Pdf

The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success. This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made. This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization. Each chapter offers an innovative analysis of a classic managerial problem, describing popular mistakes and providing case-based insights derived from real world important examples. Specifically, each chapter elaborates on two illuminating examples, one of which is always chosen among the Italian arts and cultural organizations, thus belonging to the world’s leading cultural sector. Speaking to current and student arts managers, this insightful book channels national and supranational cultural heritage to provide essential reading for managers of present and future arts and cultural organizations.

Managing Organizations in the Creative Economy

Paul Saintilan,David Schreiber
Managing Organizations in the Creative Economy Book PDF

Author : Paul Saintilan,David Schreiber
Publisher : Routledge
Page : 331 pages
File Size : 50,8 Mb
Release : 2017-10-19
Category : Business & Economics
ISBN : 9781317290797

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Managing Organizations in the Creative Economy by Paul Saintilan,David Schreiber Pdf

The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace. Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organisational behaviour, covering contemporary issues such as business decision-making, ethics, and sexuality. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managerial responses to the cases. This unique textbook provides readers with an applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management, music business and even the broader study of the entertainment industries will find this to be a vital read.

The Business of Culture

Joseph Lampel,Jamal Shamsie,Theresa K. Lant
The Business of Culture Book PDF

Author : Joseph Lampel,Jamal Shamsie,Theresa K. Lant
Publisher : Psychology Press
Page : 345 pages
File Size : 42,9 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135609238

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The Business of Culture by Joseph Lampel,Jamal Shamsie,Theresa K. Lant Pdf

Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.

Marketing Strategy for Museums

Christina Lister
Marketing Strategy for Museums Book PDF

Author : Christina Lister
Publisher : Taylor & Francis
Page : 170 pages
File Size : 52,8 Mb
Release : 2023-12-06
Category : Art
ISBN : 9781000999181

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Marketing Strategy for Museums by Christina Lister Pdf

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.