Rethinking Strategy For Creative Industries

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Rethinking Strategy for Creative Industries

Milan Todorovic,with Ali Bakir
Rethinking Strategy for Creative Industries Book PDF

Author : Milan Todorovic,with Ali Bakir
Publisher : Routledge
Page : 266 pages
File Size : 51,5 Mb
Release : 2016-03-02
Category : Art
ISBN : 9781317911869

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Rethinking Strategy for Creative Industries by Milan Todorovic,with Ali Bakir Pdf

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Rethinking Strategy for Creative Industries

Milan Todorovic,with Ali Bakir
Rethinking Strategy for Creative Industries Book PDF

Author : Milan Todorovic,with Ali Bakir
Publisher : Routledge
Page : 238 pages
File Size : 41,6 Mb
Release : 2016-03-02
Category : Art
ISBN : 9781317911876

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Rethinking Strategy for Creative Industries by Milan Todorovic,with Ali Bakir Pdf

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Rethink the Business of Creativity

Ian Grais,Tom Shepansky
Rethink the Business of Creativity Book PDF

Author : Ian Grais,Tom Shepansky
Publisher : Figure 1 Publishing
Page : 364 pages
File Size : 55,6 Mb
Release : 2020-04-10
Category : Business & Economics
ISBN : 9781773271385

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Rethink the Business of Creativity by Ian Grais,Tom Shepansky Pdf

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

Rethinking Strategy

Steve Tighe
Rethinking Strategy Book PDF

Author : Steve Tighe
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 47,7 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9780730368403

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Rethinking Strategy by Steve Tighe Pdf

Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Rethinking Culture and Creativity in the Digital Transformation

Luciana Lazzeretti,Stefania Oliva,Niccolò Innocenti,Francesco Capone
Rethinking Culture and Creativity in the Digital Transformation Book PDF

Author : Luciana Lazzeretti,Stefania Oliva,Niccolò Innocenti,Francesco Capone
Publisher : Taylor & Francis
Page : 292 pages
File Size : 52,7 Mb
Release : 2023-03-31
Category : Business & Economics
ISBN : 9781000852554

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Rethinking Culture and Creativity in the Digital Transformation by Luciana Lazzeretti,Stefania Oliva,Niccolò Innocenti,Francesco Capone Pdf

This book discusses the role of digital technologies in the growth and development of cultural organizations and the creative sector. It includes contributions by authoritative scholars who address this topic through different perspectives, methodologies and approaches. The first part of the volume focusses on theoretical contributions that identify the main transformations caused by the digital revolution, the use of data, outlining new possible analytic frameworks and future lines of research. The second part of the volume presents empirical contributions applied to different fields in the study of the cultural and creative sectors. These range from analyses of traditional cultural organizations such as museums, the evolution of trajectories in the fashion industry, techno-creative communities, digital services for tourism, to cultural and creative industries and wealth and creative work. This edited volume will be of great value to scholars in the fields of Economics and Management including Economic Geography and Economic Development. Students and researchers interested in learning more about new technologies and their impact on cultural and creative sectors will also benefit from this book. This book was originally published as a special issue of European Planning Studies.

Spaces of Vernacular Creativity

Tim Edensor,Deborah Leslie,Steve Millington,Norma Rantisi
Spaces of Vernacular Creativity Book PDF

Author : Tim Edensor,Deborah Leslie,Steve Millington,Norma Rantisi
Publisher : Routledge
Page : 273 pages
File Size : 48,7 Mb
Release : 2009-10-29
Category : Business & Economics
ISBN : 9781134018451

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Spaces of Vernacular Creativity by Tim Edensor,Deborah Leslie,Steve Millington,Norma Rantisi Pdf

This book argues for a rethinking of what constitutes creativity, foregrounding non-economic values and practices, and the often marginal and everyday spaces in which creativity takes shape.

Creative Economies, Creative Communities

Saskia Warren,Phil Jones
Creative Economies Creative Communities Book PDF

Author : Saskia Warren,Phil Jones
Publisher : Routledge
Page : 179 pages
File Size : 55,5 Mb
Release : 2016-03-09
Category : Social Science
ISBN : 9781317158288

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Creative Economies, Creative Communities by Saskia Warren,Phil Jones Pdf

Investigating how people and places are connected into the creative economy, this volume takes a holistic view of the intersections between community, policy and practice and how they are co-constituted. The role of the creative economy and broader cultural policy within community development is problematised and, in a significant addition to work in this area, the concept of ’place’ forms a key cross cutting theme. It brings together case studies from the European Union across urban, rural and coastal areas, along with examples from the developing world, to explore tensions in universal and regionally-specific issues. Empirically-based and theoretically-informed, this collection is of particular interest to academics, postgraduates, policy makers and practitioners within geography, urban and regional studies, cultural policy and the cultural/creative industries.

Rethinking Strategy

Steve Tighe
Rethinking Strategy Book PDF

Author : Steve Tighe
Publisher : John Wiley & Sons
Page : 252 pages
File Size : 44,9 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9780730368373

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Rethinking Strategy by Steve Tighe Pdf

Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Marketing Strategy for Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 261 pages
File Size : 44,7 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317429807

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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Rethinking Luxury Fashion

Thomaï Serdari
Rethinking Luxury Fashion Book PDF

Author : Thomaï Serdari
Publisher : Springer Nature
Page : 191 pages
File Size : 50,7 Mb
Release : 2020-09-01
Category : Business & Economics
ISBN : 9783030453015

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Rethinking Luxury Fashion by Thomaï Serdari Pdf

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Creative Economies, Creative Cities

Lily Kong,Justin O'Connor
Creative Economies Creative Cities Book PDF

Author : Lily Kong,Justin O'Connor
Publisher : Springer Science & Business Media
Page : 232 pages
File Size : 54,8 Mb
Release : 2009-05-19
Category : Science
ISBN : 9781402099496

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Creative Economies, Creative Cities by Lily Kong,Justin O'Connor Pdf

Justin O’Connor and Lily Kong The cultural and creative industries have become increasingly prominent in many policy agendas in recent years. Not only have governments identified the growing consumer potential for cultural/creative industry products in the home market, they have also seen the creative industry agenda as central to the growth of external m- kets. This agenda stresses creativity, innovation, small business growth, and access to global markets – all central to a wider agenda of moving from cheap manufacture towards high value-added products and services. The increasing importance of cultural and creative industries in national and city policy agendas is evident in Hong Kong, Singapore, Taiwan, South Korea, Beijing, Shanghai and Guangzhou, Australia, and New Zealand, and in more nascent ways in cities such as Chongqing and Wuhan. Much of the thinking in these cities/ countries has derived from the European and North American policy landscape. Policy debate in Europe and North America has been marked by ambiguities and tensions around the connections between cultural and economic policy which the creative industry agenda posits. These become more marked because the key dr- ers of the creative economy are the larger metropolitan areas, so that cultural and economic policy also then intersect with urban planning, policy and governance.

Managing Change, Creativity and Innovation

Patrick Dawson,Constantine Andriopoulos
Managing Change Creativity and Innovation Book PDF

Author : Patrick Dawson,Constantine Andriopoulos
Publisher : SAGE
Page : 665 pages
File Size : 53,8 Mb
Release : 2017-03-20
Category : Business & Economics
ISBN : 9781526412799

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Managing Change, Creativity and Innovation by Patrick Dawson,Constantine Andriopoulos Pdf

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success. Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the competitive edge in developing new technologies and techniques, products and services. The book continues to offer practical guidelines as well as a theoretical understanding of change, creativity and innovation. It delivers an equal balance of critical perspectives and sound ideas for organizational change and development and presents the idea that change can be proactive, driven by creativity and innovation. The new edition includes additional change management content including learning, personal change, managing the self, employability, developments in conventional Organizational Development and new emergent forms including appreciative inquiry. Along with a series of rich international case studies, including TNT Australia, Amazon, Leeds Rhinos, Jerusalem Paints, Alpha Pro Pump and KPMG. It is supported by a range of learning and revision aids including reflective exercises, review and discussion questions and hands-on research tasks. All of which help students to reflect on the material covered and provide a source for more open group discussion and debate. A companion website accompanies the book, with additional material including PowerPoint slides for lecturers and video links and access to SAGE journal articles for Students. Suitable for upper-level undergraduates and postgraduate students.

Creative Construction

Gary P. Pisano
Creative Construction Book PDF

Author : Gary P. Pisano
Publisher : PublicAffairs
Page : 288 pages
File Size : 46,9 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781610398763

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Creative Construction by Gary P. Pisano Pdf

This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

Marketing Strategy for the Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for the Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 0 pages
File Size : 49,8 Mb
Release : 2016
Category : Art
ISBN : 1315691337

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Marketing Strategy for the Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Strategic Analysis

Jonathan Gander
Strategic Analysis Book PDF

Author : Jonathan Gander
Publisher : Routledge
Page : 168 pages
File Size : 40,7 Mb
Release : 2017-02-24
Category : Business & Economics
ISBN : 9781317289470

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Strategic Analysis by Jonathan Gander Pdf

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.