Marketing Strategy From The Masters Collection

Author : Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece
Publisher : FT Press
Page : 1595 pages
File Size : 46,5 Mb
Release : 2010-10-19
Category : Business & Economics
ISBN : 9780132617604

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Marketing Strategy from the Masters (Collection) by Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece Pdf

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2011
Category : Electronic
ISBN : OCLC:746578140

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Marketing Strategy from the Masters by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 2011
Category : Branding (Marketing)
ISBN : 0132617641

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Marketing Strategy from the Masters by Anonim Pdf

"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.

Author : Laura Mazur,Louella Miles
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 40,5 Mb
Release : 2007-03-12
Category : Business & Economics
ISBN : 9780470025918

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Conversations with Marketing Masters by Laura Mazur,Louella Miles Pdf

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Author : Kotler
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 53,5 Mb
Release : 2007-05-14
Category : Electronic
ISBN : 8126512083

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Conversations with Marketing Masters by Kotler Pdf

The purpose of this book is to offer compelling insights into marketing today by bringing together the collected wisdom of the world s most influential marketing gurus. Each has agreed to give a structured interview, based on a series of carefully designed questions to provide continuity and ensure that results provide new insights and reflections rather than a recycling of what the interviewee has previously said or written. The interviews cover a wide range of key marketing issues as well as provide cutting edge thinking as a basis for shaping the future. It contains both general views and thoughts on where specific companies have taken the right - and wrong - approaches. · The founding father· Brand equity trailblazer· Marketing strategy master· The technology visionary· The one-to-one gurus· Global marketing authority· Pioneer of positioning· Integrated marketing communications innovator· Customer experience expert· Positioning pioneer· Direct marketing missionary

Author : Dr. Amarja Nargunde
Publisher : Partridge Publishing
Page : 334 pages
File Size : 48,5 Mb
Release : 2019-01-14
Category : Education
ISBN : 9781543704587

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Art of Doing Business by Dr. Amarja Nargunde Pdf

Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on changing not one, but seven industries namely personal computers, desktop publishing, animation movies, computer retailing, music players, mobiles phones and tablet computing. He didn’t have any business management degree. He was a college drop out and a hippie. He considered himself as an artist and went on creating his two masterpieces, Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all time and how he applied seven business mantras in his own way.

Author : Susanna Avery-Quash,Barbara Pezzini
Publisher : Bloomsbury Publishing USA
Page : 339 pages
File Size : 45,9 Mb
Release : 2020-10-15
Category : Art
ISBN : 9781501348150

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Old Masters Worldwide by Susanna Avery-Quash,Barbara Pezzini Pdf

As a result of the Napoleonic wars, vast numbers of Old Master paintings were released on to the market from public and private collections across continental Europe. The knock-on effect was the growth of the market for Old Masters from the 1790s up to the early 1930s, when the Great Depression put an end to its expansion. This book explores the global movement of Old Master paintings and investigates some of the changes in the art market that took place as a result of this new interest. Arguably, the most important phenomenon was the diminishing of the traditional figure of the art agent and the rise of more visible, increasingly professional, dealerships; firms such as Colnaghi and Agnew's in Britain, Goupil in France and Knoedler in the USA, came into existence. Old Masters Worldwide explores the ways in which the pioneering practices of such businesses contributed to shape a changing market.

Author : Robin R. Speziale
Publisher : ECW Press
Page : 472 pages
File Size : 50,5 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781770908888

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Market Masters by Robin R. Speziale Pdf

Market Masters is the definitive book on investing in the Canadian market, featuring exclusive and insightful conversations and first-hand advice from Canada’s top investors. These interviews delve into each investor’s investment philosophies, strategies, and processes, as well as their successes, challenges, and outlooks in the market. Learn proven investing strategies, processes, and approaches that you can easily apply to the market to make your winnings more plentiful, predictable, and profitable. The 28 top investors span multiple areas on the market paradigm to offer readers a variety of perspectives, including: five investing styles; proven, actionable, and timeless strategies to increase your winnings in the market; stocks, bonds, options, and other financial instruments; and shared conceptions that explain how the Market Masters continually beat the market. Through a collection of Master Keys, the most important tips from each investor are highlighted throughout the book, and Speziale describes the Millionaire Mastery Goal: how to parlay $10,000 to over $1,000,000 in 20 years, using the Master Portfolio. Market Masters contains timeless advice on how to beat the market that will entertain, inform, and empower generations of Canadian investors. Includes interviews with Jason Donville, Francis Chou, Benj Gallander, Martin Braun, Bill Ackman, and many more.

Author : William L. Koleszar
Publisher : Lulu.com
Page : 122 pages
File Size : 54,7 Mb
Release : 2009-01-06
Category : Business & Economics
ISBN : 9780578011356

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The Chief Marketing Officer Journal - Volume I by William L. Koleszar Pdf

ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Author : Giovanna Pegan,Donata Vianelli,Patrizia de Luca
Publisher : Springer Nature
Page : 195 pages
File Size : 45,7 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9783030335885

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International Marketing Strategy by Giovanna Pegan,Donata Vianelli,Patrizia de Luca Pdf

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 698 pages
File Size : 51,8 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781472727596

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ACCA P3 Business Analysis by BPP Learning Media Pdf

BPP Learning Media's status as official ACCA Approved Learning Provider - Content means our ACCA Study Texts and Practice & Revision Kits are reviewed by the ACCA examining team. BPP Learning Media products provide you with the exam focussed material you need for exam success.

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 673 pages
File Size : 51,6 Mb
Release : 2014-06-01
Category : Business & Economics
ISBN : 9781445367422

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ACCA Essentials P3 Business Analysis Study Text 2014 by BPP Learning Media Pdf

The examining team reviewed P3 Study Text covers all the relevant ACCA P3 syllabus topics. It explores the theories behind the key areas of Business Analysis and demonstrates how these theories are put in to practice. Detailed examples throughout the text will help build your understanding and reinforce learning.

Author : Daniela Kirchner
Publisher : Routledge
Page : 690 pages
File Size : 53,8 Mb
Release : 2006-01-16
Category : Performing Arts
ISBN : 9781135372620

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Film and Television Collections in Europe - the MAP-TV Guide by Daniela Kirchner Pdf

The MAP-TV Guide to film and television collections in Europe provides detailed information on almost 2,000 sources and archives of film and television in over forty European countries. This authoritative volume includes: the title listing of each collection both in English and the local language; research information; a subject and keyword index; an introduction to the collections in each country. This work will be of importance to all film researchers, production companies, film makers, archivists and reference librarians.

Author : Dan Remenyi,Brian Williams,Arthur Money,Ethné Swartz
Publisher : SAGE
Page : 317 pages
File Size : 49,8 Mb
Release : 1998-08-07
Category : Business & Economics
ISBN : 9781473914049

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Doing Research in Business and Management by Dan Remenyi,Brian Williams,Arthur Money,Ethné Swartz Pdf

′[T]here is, as with all the chapters, an excellent set of suggested further reading...′ - Management Learning `Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research′ - International Small Business Journal This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

Author : Michaela Watrelot
Publisher : Taylor & Francis
Page : 338 pages
File Size : 54,5 Mb
Release : 2023-12-19
Category : Art
ISBN : 9781003825401

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Wilhelm von Bode and the American Art Market by Michaela Watrelot Pdf

Based on an extensive and very meticulous study of different archives and the evaluation of original, previously unpublished, archival material, this book highlights the key aspects and trends of the European and American art markets in the late nineteenth and early twentieth centuries. In particular, the book focuses on how these markets influenced each other from the viewpoint of one of the most prominent museum directors of this period, Wilhelm von Bode (1845–1929). Given the complexity of the topic, the book is structured into two parts. The first part focuses on Bode’s interactions with the German banker and dedicated art collector based in Paris, Rudolphe Kann (1845–1905). The second part follows the sale of the Kann Collection to the dealer Joseph Duveen and follows on the relationship between Bode, Duveen and the American collectors. The book will be of interest to scholars working in art history, museum studies, and the art market.