Marketing Techniques For Financial Inclusion And Development

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Marketing Techniques for Financial Inclusion and Development

Jain, Dhiraj,Sharma, Adya
Marketing Techniques for Financial Inclusion and Development Book PDF

Author : Jain, Dhiraj,Sharma, Adya
Publisher : IGI Global
Page : 311 pages
File Size : 41,7 Mb
Release : 2018-06-01
Category : Business & Economics
ISBN : 9781522540366

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Marketing Techniques for Financial Inclusion and Development by Jain, Dhiraj,Sharma, Adya Pdf

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Marketing Planning for Financial Services

Roy Stephenson
Marketing Planning for Financial Services Book PDF

Author : Roy Stephenson
Publisher : Gower Publishing, Ltd.
Page : 208 pages
File Size : 51,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0566085542

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Marketing Planning for Financial Services by Roy Stephenson Pdf

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.

The Financial Services Marketing Handbook

Evelyn Ehrlich,Duke Fanelli
The Financial Services Marketing Handbook Book PDF

Author : Evelyn Ehrlich,Duke Fanelli
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 40,5 Mb
Release : 2012-02-08
Category : Business & Economics
ISBN : 9781118236369

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The Financial Services Marketing Handbook by Evelyn Ehrlich,Duke Fanelli Pdf

The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.

Financial Services Marketing

Christine Ennew,Nigel Waite,Roisin Waite
Financial Services Marketing Book PDF

Author : Christine Ennew,Nigel Waite,Roisin Waite
Publisher : Routledge
Page : 518 pages
File Size : 42,6 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781134075959

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Financial Services Marketing by Christine Ennew,Nigel Waite,Roisin Waite Pdf

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Financial Services Marketing

Christine Ennew,Nigel Waite
Financial Services Marketing Book PDF

Author : Christine Ennew,Nigel Waite
Publisher : Routledge
Page : 417 pages
File Size : 50,8 Mb
Release : 2007-01-18
Category : Business & Economics
ISBN : 9781136403057

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Financial Services Marketing by Christine Ennew,Nigel Waite Pdf

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Marketing Financial Services

Mike Wright,Trevor Watkins
Marketing Financial Services Book PDF

Author : Mike Wright,Trevor Watkins
Publisher : Routledge
Page : 419 pages
File Size : 42,8 Mb
Release : 2010-02-17
Category : Business & Economics
ISBN : 9781136380235

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Marketing Financial Services by Mike Wright,Trevor Watkins Pdf

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

The Professional's Guide to Financial Services Marketing

Jay Nagdeman
The Professional s Guide to Financial Services Marketing Book PDF

Author : Jay Nagdeman
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 47,5 Mb
Release : 2009-04-27
Category : Business & Economics
ISBN : 9780470410790

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The Professional's Guide to Financial Services Marketing by Jay Nagdeman Pdf

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

Marketing Financial Services

Mike Wright,Trevor Watkins
Marketing Financial Services Book PDF

Author : Mike Wright,Trevor Watkins
Publisher : Routledge
Page : 420 pages
File Size : 42,7 Mb
Release : 2010-02-17
Category : Business & Economics
ISBN : 9781136380228

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Marketing Financial Services by Mike Wright,Trevor Watkins Pdf

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Cases in Marketing Financial Services

Christine Ennew,Trevor Watkins,Mike Wright
Cases in Marketing Financial Services Book PDF

Author : Christine Ennew,Trevor Watkins,Mike Wright
Publisher : Butterworth-Heinemann
Page : 297 pages
File Size : 55,6 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781483105772

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Cases in Marketing Financial Services by Christine Ennew,Trevor Watkins,Mike Wright Pdf

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

No Small Change

Anthony Thomson,Lucian Camp
No Small Change Book PDF

Author : Anthony Thomson,Lucian Camp
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 50,6 Mb
Release : 2018-08-27
Category : Business & Economics
ISBN : 9781119378037

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No Small Change by Anthony Thomson,Lucian Camp Pdf

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.

The Routledge Companion to Financial Services Marketing

Tina Harrison,Hooman Estelami
The Routledge Companion to Financial Services Marketing Book PDF

Author : Tina Harrison,Hooman Estelami
Publisher : Routledge
Page : 897 pages
File Size : 40,8 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781134095629

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The Routledge Companion to Financial Services Marketing by Tina Harrison,Hooman Estelami Pdf

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Marketing Financial Services

Jillian Farquhar,Arthur Meidan
Marketing Financial Services Book PDF

Author : Jillian Farquhar,Arthur Meidan
Publisher : Bloomsbury Publishing
Page : 350 pages
File Size : 51,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781349924011

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Marketing Financial Services by Jillian Farquhar,Arthur Meidan Pdf

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises

Bank Strategic Management and Marketing

Derek F. Channon
Bank Strategic Management and Marketing Book PDF

Author : Derek F. Channon
Publisher : Unknown
Page : 264 pages
File Size : 47,8 Mb
Release : 1986-02-28
Category : Business & Economics
ISBN : UCAL:B4422008

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Bank Strategic Management and Marketing by Derek F. Channon Pdf

Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

Financial Inclusion in Emerging Markets

Ananda S.,Dharmendra Singh
Financial Inclusion in Emerging Markets Book PDF

Author : Ananda S.,Dharmendra Singh
Publisher : Springer Nature
Page : 343 pages
File Size : 52,9 Mb
Release : 2021-10-04
Category : Business & Economics
ISBN : 9789811626524

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Financial Inclusion in Emerging Markets by Ananda S.,Dharmendra Singh Pdf

This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.

Handbook of Research on Decision-Making Techniques in Financial Marketing

Dinçer, Hasan,Yüksel, Serhat
Handbook of Research on Decision Making Techniques in Financial Marketing Book PDF

Author : Dinçer, Hasan,Yüksel, Serhat
Publisher : IGI Global
Page : 646 pages
File Size : 51,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799825609

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Handbook of Research on Decision-Making Techniques in Financial Marketing by Dinçer, Hasan,Yüksel, Serhat Pdf

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.