Marketing Technology And Customer Commitment In The New Economy

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Marketing, Technology and Customer Commitment in the New Economy

Harlan E. Spotts
Marketing Technology and Customer Commitment in the New Economy Book PDF

Author : Harlan E. Spotts
Publisher : Springer
Page : 340 pages
File Size : 45,7 Mb
Release : 2014-11-03
Category : Business & Economics
ISBN : 9783319117799

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Marketing, Technology and Customer Commitment in the New Economy by Harlan E. Spotts Pdf

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Which Customers Pay?

David Beirau
Which Customers Pay Book PDF

Author : David Beirau
Publisher : Springer Nature
Page : 191 pages
File Size : 41,7 Mb
Release : 2019-09-27
Category : Business & Economics
ISBN : 9783658281373

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Which Customers Pay? by David Beirau Pdf

The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.

The Next Economy

Elliot Ettenberg
The Next Economy Book PDF

Author : Elliot Ettenberg
Publisher : McGraw Hill Professional
Page : 248 pages
File Size : 44,6 Mb
Release : 2001-12-22
Category : Business & Economics
ISBN : 0071405550

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The Next Economy by Elliot Ettenberg Pdf

A powerful new approach to building customer commitment, loyalty, and market share Marketing guru Elliott Ettenberg has taken a close look inside scores of businesses, from traditional retail and manufacturing companies to sleek new dot-coms. What he has seen is an emerging trend that has many corporate strategists running scared. When baby boomers retire, the biggest spenders in history will dramatically cut back on spending, forcing retailers to duke it out that much harder for their shares of rapidly dwindling markets. To survive this dramatic power shift, businesses must adopt a new marketing paradigm based not on merely satisfying the customer, but delighting the customer. In The Next Economy, Ettenberg provides readers with just such a model and a set of powerful strategies that companies can use today to prepare themselves to thrive in the years ahead. With the help of many in-depth case studies, he schools readers in cutting-edge psychographic methods for identifying market segments in an economy driven by customer wants, rather than needs. He explains how to distinguish consumers from customers and describes proven techniques for forging long-term, highly profitable relationships with core customers. And he educates readers in the all-important "Four R's"Relationships, Retrenchment, Relevancy, and Rewardpowerful tools that can save any company.

Managing Social Media Practices in the Digital Economy

Alavi, Shirin,Ahuja, Vandana
Managing Social Media Practices in the Digital Economy Book PDF

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 55,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

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Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Dynamic Perspectives on Globalization and Sustainable Business in Asia

Ordoñez de Pablos, Patricia
Dynamic Perspectives on Globalization and Sustainable Business in Asia Book PDF

Author : Ordoñez de Pablos, Patricia
Publisher : IGI Global
Page : 411 pages
File Size : 50,6 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781522570967

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Dynamic Perspectives on Globalization and Sustainable Business in Asia by Ordoñez de Pablos, Patricia Pdf

In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business practices in countries of this region, particularly uncertainties, risks, and opportunities associated with doing business in Asia, will be key for competing in a global economy. Dynamic Perspectives on Globalization and Sustainable Business in Asia provides perspectives on the challenges and opportunities of business growth in Asia with strategic insights on knowledge production, innovation, and disruptive technologies. Featuring coverage on a broad range of topics such as consumer behavior, financial literacy, and value perception, this book is ideally designed for academicians, researchers, government officials, policymakers, and practitioners seeking current research on the development of networks to support competitive advantage in the global economy and viable enterprises.

Superior Customer Value in the New Economy

Simon Ang,Alejandro Oliva
Superior Customer Value in the New Economy Book PDF

Author : Simon Ang,Alejandro Oliva
Publisher : CRC Press
Page : 406 pages
File Size : 40,5 Mb
Release : 2004-05-27
Category : Business & Economics
ISBN : 9780203501498

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Superior Customer Value in the New Economy by Simon Ang,Alejandro Oliva Pdf

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin

Managing Hospitality Organizations

Robert C. Ford,Michael C. Sturman
Managing Hospitality Organizations Book PDF

Author : Robert C. Ford,Michael C. Sturman
Publisher : SAGE Publications
Page : 774 pages
File Size : 40,8 Mb
Release : 2023-11-21
Category : Business & Economics
ISBN : 9781071876282

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Managing Hospitality Organizations by Robert C. Ford,Michael C. Sturman Pdf

Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Fashion Marketing in Emerging Economies Volume I

Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Fashion Marketing in Emerging Economies Volume I Book PDF

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 286 pages
File Size : 51,6 Mb
Release : 2022-12-06
Category : Business & Economics
ISBN : 9783031073267

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Fashion Marketing in Emerging Economies Volume I by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

European Journal of Tourism Research

Anonim
European Journal of Tourism Research Book PDF

Author : Anonim
Publisher : Varna University of Management
Page : 225 pages
File Size : 49,6 Mb
Release : 2020-12-27
Category : Business & Economics
ISBN : 8210379456XXX

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European Journal of Tourism Research by Anonim Pdf

The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. There are no charges for publication. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism Complete CABI Leisure, Recreation and Tourism ProQuest Research Library The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Agile Business Leadership Methods for Industry 4.0

Bülent Akkaya
Agile Business Leadership Methods for Industry 4 0 Book PDF

Author : Bülent Akkaya
Publisher : Emerald Group Publishing
Page : 269 pages
File Size : 51,5 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781800433823

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Agile Business Leadership Methods for Industry 4.0 by Bülent Akkaya Pdf

Agile Business Leadership Methods for Industry 4.0 is a collection of innovative research on new leadership styles that will develop agile managers and business leaders who can improve company success in the fast-paced environments created by Industry 4.0.

Trends and Applications in Information Systems and Technologies

Álvaro Rocha,Hojjat Adeli,Gintautas Dzemyda,Fernando Moreira,Ana Maria Ramalho Correia
Trends and Applications in Information Systems and Technologies Book PDF

Author : Álvaro Rocha,Hojjat Adeli,Gintautas Dzemyda,Fernando Moreira,Ana Maria Ramalho Correia
Publisher : Springer Nature
Page : 623 pages
File Size : 47,8 Mb
Release : 2021-03-28
Category : Technology & Engineering
ISBN : 9783030726515

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Trends and Applications in Information Systems and Technologies by Álvaro Rocha,Hojjat Adeli,Gintautas Dzemyda,Fernando Moreira,Ana Maria Ramalho Correia Pdf

This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.

Handbook of Research on Digital-Based Assessment and Innovative Practices in Education

Keengwe, Jared
Handbook of Research on Digital Based Assessment and Innovative Practices in Education Book PDF

Author : Keengwe, Jared
Publisher : IGI Global
Page : 474 pages
File Size : 40,5 Mb
Release : 2022-05-06
Category : Education
ISBN : 9781668424698

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Handbook of Research on Digital-Based Assessment and Innovative Practices in Education by Keengwe, Jared Pdf

Even though digital technologies are ubiquitous in education, assessment methods continue to employ traditional assessments even though they are inadequate to provide information about a student's reasoning and conceptual understanding. Digital-based assessment models allow students to demonstrate higher-order skills while integrating digital technologies as a powerful teaching tool. Digital technologies can support inquiry-based learning that is essential to developing a deep conceptual understanding of the content. The Handbook of Research on Digital-Based Assessment and Innovative Practices in Education identifies digital tools and applications for effective assessment of learning, shares various models of digital-based assessment in education, and considers best pedagogical practices for assessment in education. Covering a range of topics such as formative assessments, design thinking, virtual reality, and equity, this major reference work is crucial for educational technologists, instructional designers, policymakers, administrators, faculty, researchers, academicians, scholars, practitioners, instructors, and students.

Managing Disruptions in Business

Rajagopal,Ramesh Behl
Managing Disruptions in Business Book PDF

Author : Rajagopal,Ramesh Behl
Publisher : Springer Nature
Page : 437 pages
File Size : 49,6 Mb
Release : 2022-01-11
Category : Business & Economics
ISBN : 9783030797096

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Managing Disruptions in Business by Rajagopal,Ramesh Behl Pdf

This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.

10 Years of Ethnopharmacology

Michael Heinrich
10 Years of Ethnopharmacology Book PDF

Author : Michael Heinrich
Publisher : Frontiers Media SA
Page : 381 pages
File Size : 55,9 Mb
Release : 2020-07-08
Category : Electronic
ISBN : 9782889637768

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10 Years of Ethnopharmacology by Michael Heinrich Pdf

The contributions selected for this ebook span the entire ten-year period and we have selected examples which have had a particular impact on the debates in the field. Broadly speaking, they fall into four main areas: - Overarching reviews within ethnopharmacology - Reviews of specific species or other taxa regarding their pharmacology; phytochemistry and local / traditional use - Assessments of the pharmacological evidence for specific active compounds or classes of compounds - Assessments of the safety and potential risks of herbal substances. With these themes, this eBook contributes to the debate about the evidence- base of such practices incorporating both the scientific evidence available and the local / traditional concepts associated with their use.

A Research Agenda for Mergers and Acquisitions

David R. King,Olimpia Meglio
A Research Agenda for Mergers and Acquisitions Book PDF

Author : David R. King,Olimpia Meglio
Publisher : Edward Elgar Publishing
Page : 243 pages
File Size : 53,8 Mb
Release : 2024-05-02
Category : Business & Economics
ISBN : 9781035319077

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A Research Agenda for Mergers and Acquisitions by David R. King,Olimpia Meglio Pdf

This Research Agenda poses unique questions and perspectives on how to generate impactful research on mergers and acquisitions. Bringing together a mix of established and emerging scholars, it outlines how future research in the field can enable managers to make better decisions and improve mergers and acquisition success.