Fashion Marketing In Emerging Economies Volume I

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 286 pages
File Size : 45,8 Mb
Release : 2022-12-06
Category : Business & Economics
ISBN : 9783031073267

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Fashion Marketing in Emerging Economies Volume I by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 296 pages
File Size : 45,6 Mb
Release : 2022-12-12
Category : Business & Economics
ISBN : 9783031070785

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Fashion Marketing in Emerging Economies Volume II by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2023
Category : Electronic
ISBN : 3031070798

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Fashion Marketing in Emerging Economies by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Author : Satyendra Singh
Publisher : Routledge
Page : 144 pages
File Size : 55,8 Mb
Release : 2020-12-06
Category : Business & Economics
ISBN : 9781351269599

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Luxury and Fashion Marketing by Satyendra Singh Pdf

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Page : 275 pages
File Size : 50,5 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137287397

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Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author : Jagdish N. Sheth,Varsha Jain,Emmanuel Mogaji,Anupama Ambika
Publisher : Springer Nature
Page : 315 pages
File Size : 48,6 Mb
Release : 2023-08-17
Category : Technology & Engineering
ISBN : 9783031338984

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Artificial Intelligence in Customer Service by Jagdish N. Sheth,Varsha Jain,Emmanuel Mogaji,Anupama Ambika Pdf

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Author : Wilson Ozuem,Silvia Ranfagni
Publisher : Springer Nature
Page : 471 pages
File Size : 53,5 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030703240

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The Art of Digital Marketing for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni Pdf

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Author : Gordon Prestoungrange,David Midgley,Martin Christopher,Roy Hayhurst
Publisher : Routledge
Page : 0 pages
File Size : 55,5 Mb
Release : 2024-03
Category : Business & Economics
ISBN : 1032730404

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Fashion Marketing by Gordon Prestoungrange,David Midgley,Martin Christopher,Roy Hayhurst Pdf

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972. This book will be of interest to students of business, economics, marketing and fashion.

Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 167 pages
File Size : 47,9 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615

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Marketing Cases from Emerging Markets by Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Pdf

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Author : Tony Hines,Margaret Bruce
Publisher : Routledge
Page : 350 pages
File Size : 47,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750668972

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Fashion Marketing by Tony Hines,Margaret Bruce Pdf

This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

Author : Yingjiao Xu,Ting Chi,Jin Su
Publisher : Springer
Page : 211 pages
File Size : 46,8 Mb
Release : 2018-03-09
Category : Business & Economics
ISBN : 9789811084294

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Chinese Consumers and the Fashion Market by Yingjiao Xu,Ting Chi,Jin Su Pdf

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Author : Tony Hines,Margaret Bruce
Publisher : Routledge
Page : 266 pages
File Size : 45,8 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136004254

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Fashion Marketing: Contemporary Issues by Tony Hines,Margaret Bruce Pdf

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Author : G. Atwal,D. Bryson
Publisher : Springer
Page : 214 pages
File Size : 55,9 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781137330536

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Luxury Brands in Emerging Markets by G. Atwal,D. Bryson Pdf

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Author : Shaoming Zou,Huifen Fu
Publisher : Emerald Group Publishing
Page : 322 pages
File Size : 46,7 Mb
Release : 2011-01-27
Category : Business & Economics
ISBN : 9780857244475

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International Marketing by Shaoming Zou,Huifen Fu Pdf

Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 862 pages
File Size : 40,5 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9781522501114

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Handbook of Research on Global Fashion Management and Merchandising by Vecchi, Alessandra Pdf

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.