Marketing The City

Author : H. Smyth
Publisher : Taylor & Francis
Page : 301 pages
File Size : 48,7 Mb
Release : 2005-11-04
Category : Architecture
ISBN : 9781135825881

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Marketing the City by H. Smyth Pdf

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Author : Gregory John Ashworth,Henk Voogd
Publisher : Burns & Oates
Page : 200 pages
File Size : 54,5 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:39015019845562

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Selling the City by Gregory John Ashworth,Henk Voogd Pdf

Author : Leo van den Berg,Erik Braun
Publisher : Routledge
Page : 129 pages
File Size : 45,6 Mb
Release : 2017-03-02
Category : Social Science
ISBN : 9781351898454

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Sports and City Marketing in European Cities by Leo van den Berg,Erik Braun Pdf

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Author : Bonita M. Kolb
Publisher : Routledge
Page : 328 pages
File Size : 45,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679459

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Tourism Marketing for Cities and Towns by Bonita M. Kolb Pdf

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Author : Viktoria Schoja
Publisher : Anchor Academic Publishing
Page : 21 pages
File Size : 47,7 Mb
Release : 2016-03-14
Category : Business & Economics
ISBN : 9783960675204

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City Branding by Viktoria Schoja Pdf

City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.

Author : K. Dinnie
Publisher : Springer
Page : 239 pages
File Size : 54,9 Mb
Release : 2010-12-03
Category : Business & Economics
ISBN : 9780230294790

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City Branding by K. Dinnie Pdf

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
Page : 298 pages
File Size : 47,8 Mb
Release : 2013-05-25
Category : Education
ISBN : 9780226016825

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Marketing Schools, Marketing Cities by Maia Bloomfield Cucchiara Pdf

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Author : Manuel Alonso Dos Santos
Publisher : Business Science Reference
Page : 0 pages
File Size : 41,8 Mb
Release : 2019
Category : Business & Economics
ISBN : 1522576177

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by Manuel Alonso Dos Santos Pdf

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Author : G. J. Ashworth,H. Voogd
Publisher : Belhaven Press
Page : 177 pages
File Size : 55,8 Mb
Release : 1992-05-11
Category : Business & Economics
ISBN : 0470218754

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Selling the City by G. J. Ashworth,H. Voogd Pdf

Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.

Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 55,7 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594

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How to Brand Nations, Cities and Destinations by T. Moilanen,S. Rainisto Pdf

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Author : Gasc¢-Hernandez, Mila,Torres-Coronas, Teresa
Publisher : IGI Global
Page : 438 pages
File Size : 52,6 Mb
Release : 2009-02-28
Category : Business & Economics
ISBN : 9781605661353

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Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by Gasc¢-Hernandez, Mila,Torres-Coronas, Teresa Pdf

Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Author : Miriam Greenberg
Publisher : Routledge
Page : 411 pages
File Size : 51,7 Mb
Release : 2009-09-10
Category : Architecture
ISBN : 9781135919115

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Branding New York by Miriam Greenberg Pdf

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Author : Waldemar Cudny
Publisher : Routledge
Page : 186 pages
File Size : 52,7 Mb
Release : 2019-04-15
Category : Architecture
ISBN : 9781351041928

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City Branding and Promotion by Waldemar Cudny Pdf

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Author : Oliver Tross
Publisher : GRIN Verlag
Page : 69 pages
File Size : 43,8 Mb
Release : 2007-07-29
Category : Electronic
ISBN : 9783638709750

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Implementation of a City Marketing Strategy by Oliver Tross Pdf

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.

Author : Waldemar Cudny
Publisher : Routledge
Page : 208 pages
File Size : 53,5 Mb
Release : 2019-10-01
Category : Business & Economics
ISBN : 9780429756214

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Urban Events, Place Branding and Promotion by Waldemar Cudny Pdf

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.