Marketing To Pharmacists

Author : Benjamin F Banahan
Publisher : Routledge
Page : 176 pages
File Size : 48,5 Mb
Release : 2020-07-24
Category : Medical
ISBN : 9781000156690

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Marketing to Pharmacists by Benjamin F Banahan Pdf

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies that assist pharmacists in providing better care to patients which results in increased sales for your business. From Marketing to Pharmacists, you?ll learn how pharmacists influence product selection, monitor drug therapy, and serve as a primary source of patient education in order for you to create successful marketing strategies for your company. Recognizing that cost control is a key goal for all members of the health care system, Marketing to Pharmacists provides you with advice and strategies that emphasize working together with pharmacists. This will help you determine demand for a specific product so you can devise your own marketing strategies to meet the needs of both the pharmacist and patient. With Marketing to Pharmacists, you?ll improve your marketing skills by using innovative techniques and suggestions, including: understanding pharmacists’influence in prescription product selection to help develop effective marketing strategies asking for pharmacists’assistance in designing care management programs, participating in the development and negotiation of care management contracts, and offering knowledge as pharmacotherapeutic experts to emphasize patient advocacy and accessibility to patients understanding the dimensions of the quality of life and other aspects of pharmaceutical care to design effective sales tactics to pharmacists communicating with pharmacists to learn about the needs of certain patients in order to create effective marketing strategies that will lessen the occurrence of unclaimed prescriptions and decrease the loss of revenue to pharmaceutical companies developing a positive relationship between pharmacists and pharmaceutical companies by displaying genuine customer interest, providing pharmacists with useful and accurate information about products, and establishing ethical guidelines Containing charts, tables, and graphs to give you a comprehensive look at techniques and data, Marketing to Pharmacists will help you create marketing strategies that will successfully meet the needs of your customers and result in economic benefits for your company.

Author : David A. Holdford
Publisher : American Pharmacists Association (APhA)
Page : 336 pages
File Size : 43,8 Mb
Release : 2003
Category : Business & Economics
ISBN : UOM:39015056512240

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Marketing for Pharmacists by David A. Holdford Pdf

What is marketing? How is marketing different from selling? How will better marketing skills enhance a pharmacist's professional pharmacy practice? These questions and many more are answered in this comprehensive and practical resource for pharmacists and pharmacy students. Marketing theory is augmented by case studies, vignettes and examples all specific to pharmacy practice.

Author : David A. Holdford
Publisher : Unknown
Page : 332 pages
File Size : 41,6 Mb
Release : 2015-07-24
Category : Electronic
ISBN : 0996644911

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Marketing for Pharmacist by David A. Holdford Pdf

Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.

Author : Brent L. Rollins,Matthew Perri
Publisher : Jones & Bartlett Publishers
Page : 302 pages
File Size : 49,7 Mb
Release : 2014
Category : Drugs
ISBN : 9781449626594

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Pharmaceutical Marketing by Brent L. Rollins,Matthew Perri Pdf

Author : Mickey C. Smith
Publisher : CRC Press
Page : 444 pages
File Size : 45,8 Mb
Release : 1991-10-24
Category : Medical
ISBN : 1439810915

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Pharmaceutical Marketing by Mickey C. Smith Pdf

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Author : Mickey Smith
Publisher : CRC Press
Page : 128 pages
File Size : 44,7 Mb
Release : 2014-07-30
Category : Medical
ISBN : 9781482203981

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Pharmaceutical Marketing in the 21st Century by Mickey Smith Pdf

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.

Author : Mickey C. Smith Ph.D.
Publisher : Routledge
Page : 548 pages
File Size : 52,7 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940708

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Principles of Pharmaceutical Marketing by Mickey C. Smith Ph.D. Pdf

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Author : Mickey C. Smith
Publisher : Routledge
Page : 544 pages
File Size : 42,7 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940715

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Principles of Pharmaceutical Marketing by Mickey C. Smith Pdf

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Author : Harry Alcide Smith,Stephen Joel Coons
Publisher : CRC Press
Page : 396 pages
File Size : 46,9 Mb
Release : 1992
Category : Consumer satisfaction
ISBN : 1560242086

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Marketing Pharmaceutical Services by Harry Alcide Smith,Stephen Joel Coons Pdf

Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services. This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.

Author : Marie A. Chisholm-Burns,Allison M. Vaillancourt,Marv Shepherd
Publisher : Jones & Bartlett Publishers
Page : 617 pages
File Size : 41,7 Mb
Release : 2014
Category : Drugstores
ISBN : 9781449657253

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Pharmacy Management, Leadership, Marketing, and Finance by Marie A. Chisholm-Burns,Allison M. Vaillancourt,Marv Shepherd Pdf

Author : Colin Gilligan,Robin Lowe,Peter Cattee
Publisher : Routledge
Page : 115 pages
File Size : 43,5 Mb
Release : 2021-10-11
Category : Medical
ISBN : 9781315348858

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Marketing and Retail Pharmacy by Colin Gilligan,Robin Lowe,Peter Cattee Pdf

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Author : Mickey K Smith
Publisher : CRC Press
Page : 304 pages
File Size : 43,9 Mb
Release : 1996-03-22
Category : Business & Economics
ISBN : 1560247959

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Pharmaceutical Marketing in the 21st Century by Mickey K Smith Pdf

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.

Author : Lea Prevel Katsanis
Publisher : Routledge
Page : 178 pages
File Size : 41,5 Mb
Release : 2015-07-16
Category : Business & Economics
ISBN : 9781136313301

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Global Issues in Pharmaceutical Marketing by Lea Prevel Katsanis Pdf

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Author : Judith Grice
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 2008
Category : Drugs
ISBN : 0853697175

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Global Pharmaceutical Marketing by Judith Grice Pdf

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries

Author : L. Lerer,M. Piper
Publisher : Springer
Page : 256 pages
File Size : 49,8 Mb
Release : 2003-01-24
Category : Business & Economics
ISBN : 9780230598799

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Digital Strategies in the Pharmaceutical Industry by L. Lerer,M. Piper Pdf

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.