Pharmaceutical Marketing In The 21st Century

Author : Mickey K Smith
Publisher : CRC Press
Page : 304 pages
File Size : 43,6 Mb
Release : 1996-03-22
Category : Business & Economics
ISBN : 1560247959

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Pharmaceutical Marketing in the 21st Century by Mickey K Smith Pdf

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.

Author : Mickey Smith
Publisher : CRC Press
Page : 128 pages
File Size : 42,8 Mb
Release : 2014-07-30
Category : Medical
ISBN : 9781482203981

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Pharmaceutical Marketing in the 21st Century by Mickey Smith Pdf

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.

Author : Jean-Paul Gaudillière
Publisher : Routledge
Page : 288 pages
File Size : 53,5 Mb
Release : 2015-10-06
Category : Medical
ISBN : 9781317316879

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The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudillière Pdf

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Author : Mickey C. Smith
Publisher : CRC Press
Page : 435 pages
File Size : 50,8 Mb
Release : 1991-10-24
Category : Medical
ISBN : 9781439810910

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Pharmaceutical Marketing by Mickey C. Smith Pdf

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Author : Min Ding,Jehoshua Eliashberg,Stefan Stremersch
Publisher : Springer Science & Business Media
Page : 768 pages
File Size : 55,5 Mb
Release : 2013-10-31
Category : Medical
ISBN : 9781461478010

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Innovation and Marketing in the Pharmaceutical Industry by Min Ding,Jehoshua Eliashberg,Stefan Stremersch Pdf

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Author : Malinda Miller
Publisher : Mason Crest Publishers
Page : 64 pages
File Size : 52,7 Mb
Release : 2010-09
Category : Pharmaceutical industry
ISBN : 1422220400

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The Pharmaceutical Industry by Malinda Miller Pdf

Pharmacists and workers in the pharmaceutical industry are responsible for developing, producing, and distributing medicines that treat infectious diseases, prevent, and treat chronic diseases, or help control diseases in animals. Choose a career in the pharmaceutical industry and you could help save millions of lives and allow many people suffering from illness to recover and lead productive lives. The young adults of today will be the job force of tomorrow, so choosing a career that will best fit with the needs of the changing world will be important to job satisfaction and a successful life. With the vast array of career and job options, it will also be important for young adults to understand which work will be the best match for their interests, talents, goals, and personality types. Certain careers are expected to gain importance within the early decades of the twenty-first century. The number of jobs in the pharmaceutical industry as a whole is expected to increase slower than the average for all occupations, but pharmacists are expected to have excellent, job opportunities. A career as a pharmacist will allow you the opportunity to help improve people's health and therefore their lives. A job in the pharmaceutical industry could involve anything from discovering a useful chemical to marketing a new drug. Clearly, the pharmaceutical industry is a huge one, with opportunities for many skills and interests! Book jacket.

Author : Mickey C. Smith
Publisher : Routledge
Page : 544 pages
File Size : 50,5 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940715

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Principles of Pharmaceutical Marketing by Mickey C. Smith Pdf

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Author : Brent L. Rollins,Matthew Perri
Publisher : Jones & Bartlett Publishers
Page : 302 pages
File Size : 41,6 Mb
Release : 2014
Category : Drugs
ISBN : 9781449626594

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Pharmaceutical Marketing by Brent L. Rollins,Matthew Perri Pdf

Author : Mickey C. Smith Ph.D.
Publisher : Routledge
Page : 548 pages
File Size : 49,5 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940708

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Principles of Pharmaceutical Marketing by Mickey C. Smith Ph.D. Pdf

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Author : Judith Grice
Publisher : Unknown
Page : 0 pages
File Size : 50,9 Mb
Release : 2008
Category : Drugs
ISBN : 0853697175

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Global Pharmaceutical Marketing by Judith Grice Pdf

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries

Author : John Lidstone,Janice MacLennan
Publisher : Routledge
Page : 188 pages
File Size : 54,7 Mb
Release : 2017-07-05
Category : Business & Economics
ISBN : 9781351919753

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Marketing Planning for the Pharmaceutical Industry by John Lidstone,Janice MacLennan Pdf

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

Author : Benjamin F Banahan
Publisher : Routledge
Page : 176 pages
File Size : 44,5 Mb
Release : 2020-07-24
Category : Medical
ISBN : 9781000156690

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Marketing to Pharmacists by Benjamin F Banahan Pdf

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies that assist pharmacists in providing better care to patients which results in increased sales for your business. From Marketing to Pharmacists, you?ll learn how pharmacists influence product selection, monitor drug therapy, and serve as a primary source of patient education in order for you to create successful marketing strategies for your company. Recognizing that cost control is a key goal for all members of the health care system, Marketing to Pharmacists provides you with advice and strategies that emphasize working together with pharmacists. This will help you determine demand for a specific product so you can devise your own marketing strategies to meet the needs of both the pharmacist and patient. With Marketing to Pharmacists, you?ll improve your marketing skills by using innovative techniques and suggestions, including: understanding pharmacists’influence in prescription product selection to help develop effective marketing strategies asking for pharmacists’assistance in designing care management programs, participating in the development and negotiation of care management contracts, and offering knowledge as pharmacotherapeutic experts to emphasize patient advocacy and accessibility to patients understanding the dimensions of the quality of life and other aspects of pharmaceutical care to design effective sales tactics to pharmacists communicating with pharmacists to learn about the needs of certain patients in order to create effective marketing strategies that will lessen the occurrence of unclaimed prescriptions and decrease the loss of revenue to pharmaceutical companies developing a positive relationship between pharmacists and pharmaceutical companies by displaying genuine customer interest, providing pharmacists with useful and accurate information about products, and establishing ethical guidelines Containing charts, tables, and graphs to give you a comprehensive look at techniques and data, Marketing to Pharmacists will help you create marketing strategies that will successfully meet the needs of your customers and result in economic benefits for your company.

Author : Zaheer-Ud-Din Babar
Publisher : Adis
Page : 0 pages
File Size : 53,9 Mb
Release : 2016-08-23
Category : Business & Economics
ISBN : 3319350099

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Pharmaceutical Prices in the 21st Century by Zaheer-Ud-Din Babar Pdf

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase in resistant microbes, emergence of new treatments, and because of awareness among consumers. This has resulted in increased drug expenditures globally. As the pharmaceutical market is expanding, a variety of pharmaceutical pricing strategies and policies have been employed by drug companies, state organizations and pharmaceutical pricing authorities.

Author : Subba Rao Chaganti
Publisher : BSP Books
Page : 265 pages
File Size : 48,6 Mb
Release : 2023-06-01
Category : Business & Economics
ISBN : 9788196146818

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Transactional to Transformational Marketing in Pharma by Subba Rao Chaganti Pdf

Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Author : Mickey C. Smith
Publisher : CRC Press
Page : 444 pages
File Size : 45,6 Mb
Release : 1991-10-24
Category : Medical
ISBN : 1439810915

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Pharmaceutical Marketing by Mickey C. Smith Pdf

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and