Marketing Turnarounds

Author : Hooman Estelami
Publisher : Dog Ear Publishing
Page : 254 pages
File Size : 42,5 Mb
Release : 2010
Category : Management
ISBN : 9781608440979

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Marketing Turnarounds by Hooman Estelami Pdf

MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services

Author : Terence F. Moore
Publisher : Beard Books
Page : 250 pages
File Size : 42,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 9781893122093

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Hospital Turnarounds by Terence F. Moore Pdf

Author : Terrence MacTaggart
Publisher : Rowman & Littlefield Publishers
Page : 145 pages
File Size : 45,9 Mb
Release : 2010-02-16
Category : Education
ISBN : 9781607096610

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Academic Turnarounds by Terrence MacTaggart Pdf

What are the hallmarks of a lasting institutional turnaround? It is too easy to mistake a single initiative_mounting a new marketing program, for example, or bringing in a million dollar donation_for a true turnaround. Successful turnarounds involve profound, often difficult, actions that affect the finances, academic offerings, and reputations of colleges and universities. They take institutions to new levels of performance and then present new challenges. MacTaggart examines the several stages that comprise institutional turnarounds and offers practical advice on setting and reaching higher levels of performance. MacTaggart also discusses the early indicators of a college or universityOs need for a turnaround. He and his colleagues outline financial trends and other indicators of distress, as well as benchmarks for the various stages in an effective turnaround strategy. Academic Turnarounds will help trustees, presidents, and faculty members diagnose whether or not they are in denial over the true condition of the institution they are charged with preserving. Donors, state officials, accreditors, and others interested in the quality and vitality of American higher education will find direction in this book.

Author : Stan Rapp,Tom Collins,Thomas L. Collins
Publisher : Unknown
Page : 350 pages
File Size : 41,7 Mb
Release : 1990
Category : Business & Economics
ISBN : MINN:31951D00731883T

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The Great Marketing Turnaround by Stan Rapp,Tom Collins,Thomas L. Collins Pdf

Offers a bod strategic vision of the new individualized marketing that recognizes, appreciates, and responds to the special needs and interests of individual consumers.

Author : Frederick Zimmerman
Publisher : F & J Zimmerman Co
Page : 317 pages
File Size : 55,6 Mb
Release : 2011-08-05
Category : Business & Economics
ISBN : 9780983903543

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The Turnaround Experience by Frederick Zimmerman Pdf

The Turnaround Experience is a study of 16 attempted business turnarounds, each studied for twenty years. Nine were successful and seven unsuccessful, the differences owing to the strategies employed, the managerial skills, and character traits on the part of the people involved.The proposition advanced here is that the successful turnarounds focuses involved conscientious, carefully orchestrated efforts aimed at improving the firm's effectiveness as an efficient low-cost producer of increasingly differentiated quality products simultaneously. This study also revealed that successful turnarounds involve leaders who focus on operations, possess strong ethical values, have good personal reputations, and follow the principles of fair play in dealing with employees, creditors, suppliers, and customers.The 16 cases were drawn from actual documented histories occurrences spanning more than 80 years from 1902 to 1988 in the automobile and agricultural equipment industries where much material is available on the events and the characteristics of the people involved.

Author : Donald B. Bibeault
Publisher : Beard Books
Page : 432 pages
File Size : 41,6 Mb
Release : 1998
Category : Business & Economics
ISBN : 1893122026

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Corporate Turnaround by Donald B. Bibeault Pdf

Author : Michael White
Publisher : Librix.eu
Page : 188 pages
File Size : 51,6 Mb
Release : 2009
Category : Electronic
ISBN : 9788073997519

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A Short Course in International Marketing Blunders by Michael White Pdf

Author : Michael M. Kaiser
Publisher : UPNE
Page : 202 pages
File Size : 42,8 Mb
Release : 2009-03-15
Category : Performing Arts
ISBN : 9781584658146

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The Art of the Turnaround by Michael M. Kaiser Pdf

Practical advice (supported by extensive case studies) for fixing troubled arts organizations

Author : Nagesh V. Anupindi Ph. D.,Gerard A. Coady
Publisher : Trafford Publishing
Page : 209 pages
File Size : 55,6 Mb
Release : 2011-12
Category : Architecture
ISBN : 9781466906976

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Enterprise Architecture Turnaround by Nagesh V. Anupindi Ph. D.,Gerard A. Coady Pdf

To provide structure and transparency to the complex world of IT, Enterprise Architecture was created. However, we created complexities within Enterprise Architecture with Frameworks that are not easily understandable and purposefully implementable. In this book, Nagesh and Gerry help to turnaround Enterprise Architecture organizations. They introduce a simple IDEA Framework that is based on common practices and investments within IT organizations. The Ten deliverables presented in this book bring structure and clarity to IT organizations that are 10-people IT shops and 1000+ IT staff enterprises alike. This book is not an ivory tower work, it is actionable, applied Enterprise Architecture. It is also a healthy dose of EA "tough love." If you want to know why EA fails, read the second chapter. It is introspective, it does not blame external forces: the not-my-fault syndrome. It also does not blame, in fact it hardly mentions, technology. To be fair, the Nagesh and Gerry do recognize external influences; however they are viewed as risks that must be managed. Most corporations focus on this year's budget, investments, and rewards. The same focus rolls downhill to the Information Technology department. If the IT department has not successfully communicated the budget and managed to spend it within the limits (±10% variance), everything else may seem irrelevant. Eventually, Nagesh and Gerry started looking through current IT systems and IT assets to understand: (a) where the current funds were being invested, (b) how these investments jelled or were mandated because of the previous investments that had been made by IT, and (c) how the company's business priorities aligned with future technology needs, including the need to meet compliance requirements. Considering and discovering the answers to these three questions led Nagesh and Gerry to develop a definition of Enterprise Architecture that was based on technology investments - Investment Driven Enterprise Architecture (IDEA) Framework. The purpose of the IDEA Framework is to provide guidance on how the corporation's future technology will be drafted and communicated. Its method is to utilize actual systems, hardware, people, and business functions in order to establish boundaries within which the IDEA Framework will work. The structure of the IDEA Framework differs from that of many others because it consists of key deliverables that fit into day-to-day activities and it accommodates an enterprise-wide strategic plan. It also provides for the much-needed interaction between these key deliverables and facilitates contributions from key stakeholders across Business Units and the various IT departments. In essence, the IDEA Framework takes the key deliverables, stakeholders, and organizations and demonstrates how they dynamically function together.

Author : Michael Payne
Publisher : Bloomsbury Publishing USA
Page : 366 pages
File Size : 54,7 Mb
Release : 2006-01-30
Category : Business & Economics
ISBN : 9780313080494

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Olympic Turnaround by Michael Payne Pdf

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Author : B. Arpi,Per Wejke
Publisher : Springer
Page : 393 pages
File Size : 44,8 Mb
Release : 2016-04-13
Category : Business & Economics
ISBN : 9780230288850

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International Turnaround Management by B. Arpi,Per Wejke Pdf

The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.

Author : Mitt Romney,Timothy Robinson
Publisher : Simon and Schuster
Page : 397 pages
File Size : 53,5 Mb
Release : 2012-02-13
Category : Political Science
ISBN : 9781596982123

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Turnaround by Mitt Romney,Timothy Robinson Pdf

The head of the 2002 Salt Lake City Winter Olympics organizing committee describes how he assumed the leadership of the troubled organization and turned it around to present one of the most successful Olympic Games ever.

Author : Karen Post
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 53,9 Mb
Release : 2011-12-16
Category : Business & Economics
ISBN : 9780071776066

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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference by Karen Post Pdf

Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

Author : Norton Paley
Publisher : CRC Press
Page : 262 pages
File Size : 49,7 Mb
Release : 2015-06-22
Category : Business & Economics
ISBN : 9781498705912

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Developing a Turnaround Business Plan by Norton Paley Pdf

Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses. Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to: Develop a flexible and rapid response to competitive counter-moves Identify offensive and defensive strategies Use competitive intelligence to identify decisive points to concentrate resources Pinpoint the types of competitive campaigns that assure a successful turnaround Assess the required leadership traits for implementing competitive strategies Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors’ advantages. It also details how to develop counter-measures for the numerous factors that can bring a turnaround campaign to a standstill. The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.

Author : Darren Stephens,Spike Humer
Publisher : Global Publishing Group
Page : 300 pages
File Size : 43,7 Mb
Release : 2018-10-01
Category : Business & Economics
ISBN : 9781742980775

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The 10 Day Turnaround by Darren Stephens,Spike Humer Pdf

Wake Up and Take Control of Your Life and Business! Darren Stephens and Spike Humer, two of the world's most Brilliant Business minds, reveal the secrets to How to Transform your Business and make it Survive and Thrive in any Economic Climate. What separates companies in any economy, any market or any industry is your ability to adapt, adjust and execute. Business owners who know where they are, where they want to go, and then take effective action survive and thrive - those that don't face extinction. Read this book, your future might depend on it. This book contains hands-on, real-world, strategies designed to show you how to take control of your present and what to do to design your future for you - and your business. The decision is yours. Stay the course or take action now.