Author : Anonim
Publisher : Unknown
Page : 456 pages
File Size : 55,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 188507039X
American Incomes
Anonim
Marketing Wise
Marketing Wise Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Wise book. This book definitely worth reading, it is an incredibly well-written.
Global Brand Strategy
Jan-Benedict Steenkamp
Author : Jan-Benedict Steenkamp
Publisher : Springer
Page : 319 pages
File Size : 42,5 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781349949946
Global Brand Strategy by Jan-Benedict Steenkamp Pdf
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Marketing Wise
Sunny T. H. Goh,Kheng-Hor Khoo
Author : Sunny T. H. Goh,Kheng-Hor Khoo
Publisher : Unknown
Page : 210 pages
File Size : 47,5 Mb
Release : 2003
Category : Business enterprises
ISBN : 9832639336
Marketing Wise by Sunny T. H. Goh,Kheng-Hor Khoo Pdf
Oswaal ICSE Question Bank Chapter-wise Topic-wise Class 10 Commercial Studies | For 2025 Board Exams
Oswaal Editorial Board
Author : Oswaal Editorial Board
Publisher : Oswaal Books
Page : 225 pages
File Size : 54,9 Mb
Release : 2024-04-09
Category : Study Aids
ISBN : 9789359585710
Oswaal ICSE Question Bank Chapter-wise Topic-wise Class 10 Commercial Studies | For 2025 Board Exams by Oswaal Editorial Board Pdf
Description of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 700+ Questions & Self Assessment Papers: To give you 700+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends
Oswaal Karnataka SSLC Question Bank Class 9 Social Science Book | Chapter-wise & Topic-wise | With Complete Solutions | For Board Exams 2025
Oswaal Editorial Board
Author : Oswaal Editorial Board
Publisher : Oswaal Books
Page : 233 pages
File Size : 48,7 Mb
Release : 2024-06-01
Category : Study Aids
ISBN : 9789362394590
Oswaal Karnataka SSLC Question Bank Class 9 Social Science Book | Chapter-wise & Topic-wise | With Complete Solutions | For Board Exams 2025 by Oswaal Editorial Board Pdf
DESCRIPTION OF THE PRODUCT: •100% Updated As per latest textbook issued by Karnataka Board Textbook Society. •Crisp Revision with Revision Notes and Mind Maps •Valuable Exam Insights with latest Typologies of Questions •Concept Clarity with 1500+ Questions. •100% Exam Readiness with Fully Solved Latest & Exercise Questions
The 1-Page Marketing Plan
Allan Dib
Author : Allan Dib
Publisher : Page Two
Page : 0 pages
File Size : 54,5 Mb
Release : 2021-01-25
Category : Business & Economics
ISBN : 9781989603680
The 1-Page Marketing Plan by Allan Dib Pdf
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Wise Up to Teens
Peter Zollo
Author : Peter Zollo
Publisher : New Strategist Publications
Page : 311 pages
File Size : 49,7 Mb
Release : 1995
Category : Advertising
ISBN : 0962809292
Wise Up to Teens by Peter Zollo Pdf
Streetwise Direct Marketing
George Duncan
Author : George Duncan
Publisher : Adams Media
Page : 408 pages
File Size : 41,9 Mb
Release : 2002-06-01
Category : Business & Economics
ISBN : 1580624391
Streetwise Direct Marketing by George Duncan Pdf
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Marketing Database Analytics
Andrew D. Banasiewicz
Author : Andrew D. Banasiewicz
Publisher : Routledge
Page : 397 pages
File Size : 51,9 Mb
Release : 2013-08-06
Category : Business & Economics
ISBN : 9781135125691
Marketing Database Analytics by Andrew D. Banasiewicz Pdf
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Copywriting Secrets Of Million Dollar Marketers Revealed
Brian Cassingena
Author : Brian Cassingena
Publisher : Lulu.com
Page : 253 pages
File Size : 46,9 Mb
Release : 2012-04-30
Category : Electronic
ISBN : 9781471092855
Copywriting Secrets Of Million Dollar Marketers Revealed by Brian Cassingena Pdf
Discover the inside stories from 8 super successful marketing experts who share their stories with YOU in this book. Revealed:- The behind the scenes story of Gary Halbert's famous "Coat of Arms" letter . . . and how it literally filled his office with bags of checks, day after day- How Gary Halbert created winning ad after winning ad . . . the simple process he used to become the greatest copywriter inhistory . . . revealed in this book- The 5 elements of irresistable offers which have made Pete Godfrey the #1 most sought after copywriter in Australia . . . and one of the best in the world- Jennie Armato's top secret strategy which gives her an unheard of 90% conversion rate of internet leads to cash buyers- How to write ads & sales letters which make millions of dollars . . . Trevor Crook reveals how he writes the kind of sales copy which allows him to live the 'Laptop Lifestyle' . . .
The Industrialisation of Building
Anonim
Author : Anonim
Publisher : Unknown
Page : 40 pages
File Size : 45,7 Mb
Release : 1965
Category : Electronic
ISBN : OCLC:258385405
The Industrialisation of Building by Anonim Pdf
Web Marketing For Dummies
Jan Zimmerman
Author : Jan Zimmerman
Publisher : John Wiley & Sons
Page : 367 pages
File Size : 43,8 Mb
Release : 2009-01-06
Category : Business & Economics
ISBN : 9780470451403
Web Marketing For Dummies by Jan Zimmerman Pdf
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
The SAGE Handbook of Marketing Ethics
Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 45,8 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575
The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
So, What's the Bottom Line?
Yitzchok Saftlas
Author : Yitzchok Saftlas
Publisher : Morgan James Publishing
Page : 266 pages
File Size : 46,6 Mb
Release : 2016-01-26
Category : Business & Economics
ISBN : 9781630475260
So, What's the Bottom Line? by Yitzchok Saftlas Pdf
“A compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy” (Hon. Bob Turner, noted media executive and former US congressman). Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? by master of marketing Yitzchok Saftlas teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. Wise and to the point, each of the seventy-six short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line. “Job well done . . . A simple quick read with tangible to do’s and lessons for those who are starting out or for those who have been in the business for years.” —Jonathan Gassman, CEO of Gassman Financial Group “I enjoyed this book immensely. It’s filled with fascinating insights and practical strategies to take any business to the next level and beyond.” —David J. Lieberman, PhD, New York Times–bestselling author of Never Get Angry Again “An indispensable resource for anyone looking to make a mark in today’s world. It is as engaging as it is educational—the type of book you read in a single setting, and then re-read at a snail’s pace.” —Bill O’Reilly, president, The November Team
The Complete Idiot's Guide to Marketing
Sarah White
Author : Sarah White
Publisher : Penguin
Page : 490 pages
File Size : 53,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 1592571352
The Complete Idiot's Guide to Marketing by Sarah White Pdf
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.