Marketing Your City U S A

Author : Kaye Sung Chon,Ronald A Nykiel,Elizabeth Jascolt
Publisher : Routledge
Page : 122 pages
File Size : 52,6 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136381874

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Marketing Your City, U.S.A. by Kaye Sung Chon,Ronald A Nykiel,Elizabeth Jascolt Pdf

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Author : Kaye Sung Chon,Ronald A Nykiel,Elizabeth Jascolt
Publisher : Routledge
Page : 109 pages
File Size : 50,6 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136381805

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Marketing Your City, U.S.A. by Kaye Sung Chon,Ronald A Nykiel,Elizabeth Jascolt Pdf

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Author : Robert E Stevens,David L Loudon,Ronald A Nykiel
Publisher : Routledge
Page : 273 pages
File Size : 41,7 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135186630

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Marketing Your Business by Robert E Stevens,David L Loudon,Ronald A Nykiel Pdf

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Author : Ronald A. Nykiel
Publisher : Routledge
Page : 377 pages
File Size : 51,6 Mb
Release : 2007-08-13
Category : Business & Economics
ISBN : 9781136610882

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Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel Pdf

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Author : Steven Pike
Publisher : Routledge
Page : 248 pages
File Size : 55,6 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136411038

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Destination Marketing Organisations by Steven Pike Pdf

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Author : Judy Colbert,Executive Director
Publisher : Infobase Publishing
Page : 257 pages
File Size : 51,8 Mb
Release : 2009
Category : Electronic
ISBN : 9781438110882

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Career Opportunities in the Travel Industry by Judy Colbert,Executive Director Pdf

Author : Steven Pike
Publisher : Routledge
Page : 367 pages
File Size : 45,9 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430926

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Destination Marketing by Steven Pike Pdf

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Author : Gregory Ashworth,Mihalis Kavaratzis
Publisher : Edward Elgar Publishing
Page : 295 pages
File Size : 43,7 Mb
Release : 2010-01-01
Category : Business & Economics
ISBN : 9781849806398

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Towards Effective Place Brand Management by Gregory Ashworth,Mihalis Kavaratzis Pdf

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Author : Kaye Sung Chon,Lawrence Yu
Publisher : Routledge
Page : 410 pages
File Size : 45,5 Mb
Release : 1999-07
Category : Business & Economics
ISBN : 9781136751813

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The International Hospitality Business by Kaye Sung Chon,Lawrence Yu Pdf

International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes and discusses the complexity of the political, economic, financial, commercial, and cultural environment within which international business takes place to help you become a productive global manager. Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by: understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry exploring the complex issues faced by hospitality managers when they are assigned to work overseas gaining insight into international hospitality firms’policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial roles With The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.

Author : Kaye Sung Chon
Publisher : Routledge
Page : 191 pages
File Size : 46,6 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136386848

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Tourism in Southeast Asia by Kaye Sung Chon Pdf

Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast Asia While the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China. Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.

Author : David L. Edgell, Sr
Publisher : Routledge
Page : 178 pages
File Size : 54,9 Mb
Release : 2013-10-28
Category : Business & Economics
ISBN : 9781136772870

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Managing Sustainable Tourism by David L. Edgell, Sr Pdf

Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Managing Sustainable Tourism discusses in-depth the sensible guidelines for protecting environment, heritage sites, and local culture while developing realistic tourism goals for compatible economic growth. Useful strategies for sustainable tourism are detailed for each tourism type, along with useful tried-and-true marketing techniques aimed at cooperation and respect for all types of environments. Case studies, research, and supplemental reading lists clearly illustrate ideas and the author’s qualified suggestions. Managing Sustainable Tourism explores: the future of the tourism industry understanding sustainable tourism the economics of community growth through tourism marketing the sustainable tourism product nature tourism heritage tourism cultural tourism rural tourism practical guidelines for sustainable tourism a workable global sustainable tourism initiative Managing Sustainable Tourism is an ideal resource for educators, students, developers, entrepreneurs, investors, tourism strategists, planners, policymakers, and anyone interested in sustainable tourism for the new millennium.

Author : Kaye Sung Chon
Publisher : Routledge
Page : 396 pages
File Size : 40,9 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136412950

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The Tourism and Leisure Industry by Kaye Sung Chon Pdf

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.

Author : Thorana S Nelson,Frank N Thomas
Publisher : Routledge
Page : 498 pages
File Size : 48,5 Mb
Release : 2012-03-22
Category : Psychology
ISBN : 9781136864643

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Handbook of Solution-Focused Brief Therapy by Thorana S Nelson,Frank N Thomas Pdf

An invaluable guide to the history, descriptions of practice strategies, and applications of SFBT! The Handbook of Solution-Focused Brief Therapy is a unique, comprehensive guide that assists clinicians, regardless of experience level, in learning and applying the concepts of Solution-Focused Brief Therapy (SFBT) to particular situations with clients. Noted experts discuss the therapy practices and various uses for the approach in detail, which focuses on encouraging clients to look at exceptions, times when the problem could have occurred and did not, and goals and future possibilities. A history of the practice model and its interventions is discussed, along with limitations, descriptions of practice strategies, applications to specific client populations, and clinical problems and concerns. This useful resource also includes an illustrative case study that uses the SFBT model. The Handbook of Solution-Focused Brief Therapy first lays a foundation of knowledge, providing chapters on the crucial assumptions and practices, history, and epistemology behind the approach. Further chapters use that basis to explain the application of the approach with several clinical issues and various populations, including couples, depression, domestic violence, schools, children, pastoral work, therapist burnout, and a few “outside therapy room” applications. Other chapters focus on the important issues in therapist training and supervision. Extensive references are provided at the end of each chapter. Topics discussed in the Handbook of Solution-Focused Brief Therapy include: assumptions within the SFBT tradition history of the SFBT approach epistemology SFBT with couples depression domestic violence offenders public schools children and young people SFBT in faith-based communities assessing and relieving burnout in mental health practice SFBT beyond the therapy room supervision of training possible limitations, misunderstandings, and misuses of SFBT a tribute to the late Steven de Shazer, co-founder of the SFBT approach The Handbook of Solution-Focused Brief Therapy is an invaluable reference for all types of therapists, including psychologists, counselors, social workers, and family therapists at any level of experience, including students, trainees, and experienced therapists.

Author : Joseph Hegarty
Publisher : Routledge
Page : 174 pages
File Size : 51,7 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781136758119

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Standing the Heat by Joseph Hegarty Pdf

Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and Food Technology, Standing the Heat is a handbook for developing a curriculum that maximizes career opportunities for students as an alternative to the limited path of instructional training offered in hotel management or hospitality degrees. The book details the merger of a vocational education with a more cognitive education that prepares chefs to be more than mere cooking operatives, introducing educational concepts that establish the culinary arts as a discipline deserving of serious scholarly attention.

Author : Irene M. Herremans
Publisher : Psychology Press
Page : 346 pages
File Size : 42,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 0789027658

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Cases in Sustainable Tourism by Irene M. Herremans Pdf

Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.