Mastering Online Marketing Create Business Success Through Content Marketing Lead Generation And Marketing Automation

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MASTERING ONLINE MARKETING - Create Business Success Through Content Marketing, Lead Generation, and Marketing Automation

Magnus Unemyr
MASTERING ONLINE MARKETING Create Business Success Through Content Marketing Lead Generation and Marketing Automation Book PDF

Author : Magnus Unemyr
Publisher : Unknown
Page : 234 pages
File Size : 41,7 Mb
Release : 2015-09-09
Category : Electronic
ISBN : 1517057949

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MASTERING ONLINE MARKETING - Create Business Success Through Content Marketing, Lead Generation, and Marketing Automation by Magnus Unemyr Pdf

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.* Learn more about current trends in Internet marketing, including inbound marketing* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messagesMastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Lead Generation For Dummies

Dayna Rothman
Lead Generation For Dummies Book PDF

Author : Dayna Rothman
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 45,9 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781118815892

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Lead Generation For Dummies by Dayna Rothman Pdf

Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.

B2B Marketing

Uwe G. Seebacher
B2B Marketing Book PDF

Author : Uwe G. Seebacher
Publisher : Springer Nature
Page : 754 pages
File Size : 55,5 Mb
Release : 2021-05-03
Category : Business & Economics
ISBN : 9783030542924

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B2B Marketing by Uwe G. Seebacher Pdf

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Maximizing Lead Generation

Ruth P. Stevens
Maximizing Lead Generation Book PDF

Author : Ruth P. Stevens
Publisher : Pearson Education
Page : 220 pages
File Size : 51,8 Mb
Release : 2011-07-05
Category : Business & Economics
ISBN : 9780789741141

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Maximizing Lead Generation by Ruth P. Stevens Pdf

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits. You'll Learn How To: • Develop and refine rules that consistently lead to higher-quality leads • Gain deeper insights into your customers and their buying processes • Build sophisticated, accurate marketing databases • Identify the media most likely to work for you • Execute highly effective campaigns • Drive huge ROI improvements • Use BANT and other qualification criteria • Apply new “nurturing” techniques to convert “duds” into “diamonds” • Track results and quantify the business value of campaigns • Utilize best practices content marketing and marketing automation • Integrate continuous improvement into lead generation • Discover 10 trends that will transform the way you prospect

Complete B2B Online Marketing

William Leake,Lauren Vaccarello,Maura Ginty
Complete B2B Online Marketing Book PDF

Author : William Leake,Lauren Vaccarello,Maura Ginty
Publisher : John Wiley & Sons
Page : 283 pages
File Size : 55,5 Mb
Release : 2012-07-24
Category : Business & Economics
ISBN : 9781118239186

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Complete B2B Online Marketing by William Leake,Lauren Vaccarello,Maura Ginty Pdf

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Mastering Online Marketing

Mitch Meyerson,Mary Scarborough
Mastering Online Marketing Book PDF

Author : Mitch Meyerson,Mary Scarborough
Publisher : Entrepreneur Press
Page : 282 pages
File Size : 54,7 Mb
Release : 2008-01-01
Category : Business & Economics
ISBN : 9781613080368

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Mastering Online Marketing by Mitch Meyerson,Mary Scarborough Pdf

Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

The Automation Advantage: Mastering Marketing Automation for Business Success

Carl Corrigan
The Automation Advantage Mastering Marketing Automation for Business Success Book PDF

Author : Carl Corrigan
Publisher : Carl Corrigan
Page : 141 pages
File Size : 44,6 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 8210379456XXX

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The Automation Advantage: Mastering Marketing Automation for Business Success by Carl Corrigan Pdf

This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.

Lead Generation Mastery

Abraham Morris
Lead Generation Mastery Book PDF

Author : Abraham Morris
Publisher : Abraham Morris
Page : 0 pages
File Size : 52,7 Mb
Release : 2021-03-15
Category : Electronic
ISBN : 1802310290

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Lead Generation Mastery by Abraham Morris Pdf

★ 55% Discount for Bookstores! Now at $34.95 instead of 45.95! ★ If You Want to Discover How To Generate Leads Online In Any Niche This is Book for You. Your Customers Will Never Stop to Use This Awesome Book. It doesn't matter what kind of business you're in, if you aren't able to generate new leads and turn them into paying customers, your company will never succeed. You need to be constantly bringing in new customers if you want your business to thrive. This comprehensive guide will help you to build your email lists by walking through the steps of creating a perfect lead generation campaign. You will find: How to build a targeted mailing list of potential clients How to get started and what you must do for achieving 6-figure online income List building secret approaches The No-stop lead generation system Free and paid traffic sources How to visualize your goals and see your success Bonus strategies and much more! Disclaimer: All my products are available for educational and informational purposes only. Nothing in my books, or any of my content, is a promise or a guarantee of certain future results or earnings. It sounds like a simple task to generate more leads, but if you've spent a ton of time and resources on your marketing strategy and you don't seem to be seeing the results that you had expected, don't wait and get this book. Buy it NOW and let your customers get addicted to this amazing book!

Dynamic Digital Marketing

Dawn McGruer
Dynamic Digital Marketing Book PDF

Author : Dawn McGruer
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 46,9 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781119635888

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Dynamic Digital Marketing by Dawn McGruer Pdf

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Digital Dynamo

B. Vincent
Digital Dynamo Book PDF

Author : B. Vincent
Publisher : RWG Publishing
Page : 93 pages
File Size : 46,7 Mb
Release : 2024-01-18
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Dynamo by B. Vincent Pdf

"Digital Dynamo: Mastering Online Marketing for Ultimate Success" is a comprehensive guide delving into the intricate world of digital marketing strategies. Through a series of meticulously crafted chapters, this book navigates the landscape of online marketing, equipping readers with the tools, insights, and strategies necessary to thrive in the ever-evolving digital sphere. From unraveling the nuances of audience insights and leveraging social media analytics to crafting engaging content and embracing cutting-edge tools, each chapter unfolds a new facet of digital marketing mastery. Readers embark on a transformative journey, learning to create a personalized roadmap tailored to their brand's goals, all while integrating multichannel approaches for maximum impact. This book goes beyond theoretical frameworks, emphasizing actionable steps grounded in real-world applications. It empowers marketers to measure progress, iterate strategies, and celebrate successes while embracing failures as stepping stones towards growth. With a focus on continuous evaluation and a data-driven mindset, "Digital Dynamo" serves as a beacon for those seeking to optimize campaigns, amplify brand engagement, and stay ahead in a competitive digital landscape. "Digital Dynamo" is more than a guide; it's a companion for marketers, entrepreneurs, and anyone seeking to navigate the intricate maze of online marketing successfully. Whether aiming to refine existing strategies or embark on a transformative marketing journey, this book offers a comprehensive blueprint for mastering online marketing and achieving unparalleled success in the digital realm.

Marketing Automation For Dummies

Mathew Sweezey
Marketing Automation For Dummies Book PDF

Author : Mathew Sweezey
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 45,6 Mb
Release : 2014-03-21
Category : Business & Economics
ISBN : 9781118772270

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Marketing Automation For Dummies by Mathew Sweezey Pdf

Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.

Digital Dominance

N.D NGWANA
Digital Dominance Book PDF

Author : N.D NGWANA
Publisher : ND Ngwana Bible Foundation
Page : 36 pages
File Size : 41,9 Mb
Release : 2023-07-24
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Dominance by N.D NGWANA Pdf

Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.

Understanding Online Marketing

Brian Curtis
Understanding Online Marketing Book PDF

Author : Brian Curtis
Publisher : Unknown
Page : 154 pages
File Size : 43,9 Mb
Release : 2021-05-07
Category : Electronic
ISBN : 1802945148

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Understanding Online Marketing by Brian Curtis Pdf

UNDERSTANDING ONLINE MARKETING is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level. This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. In this book you will find: * Create success by attracting more visitors * Understand what marketing automation is * Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms * Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more * Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more And much much more! This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away! Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery

Shu Chen Hou
The Million Dollar Click Unlocking Online Wealth through Marketing Mastery Book PDF

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 104 pages
File Size : 55,9 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 8210379456XXX

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The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery by Shu Chen Hou Pdf

Are you ready to unlock the secrets to online wealth and achieve financial freedom? In the digital age, the opportunities for entrepreneurial success are endless. But with fierce competition and rapidly evolving technology, it's crucial to master the art of marketing to stand out from the crowd. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your ultimate guide to building a thriving online business. Packed with expert insights, practical strategies, and real-life case studies, this book will empower you to navigate the online landscape with confidence and unlock the true potential of your business. Inside this groundbreaking book, you'll discover: The power of marketing mastery: Learn why marketing is the key to online success and how mastering it can revolutionize your business. From creating compelling messages to leveraging cutting-edge marketing channels, you'll gain the skills to drive exponential growth. A comprehensive understanding of the online landscape: Explore the vast online marketplace and discover the various avenues for generating wealth. From e-commerce and affiliate marketing to social media and content marketing, you'll uncover the secrets to maximizing your online presence. Real success stories: Be inspired by the stories of individuals who have achieved online wealth through marketing mastery. Discover their strategies, learn from their failures, and apply their proven methods to your own entrepreneurial journey. Building a solid foundation: Establish the essential components of a successful online business. From conducting market research and identifying profitable niches to creating a professional website and establishing a strong brand, you'll lay the groundwork for long-term success. Mastering online advertising: Harness the power of online advertising platforms like Google Ads and Facebook Ads. Learn how to optimize your ad campaigns, maximize ROI, and implement advanced techniques such as remarketing to boost your sales and conversions. Leveraging social media: Unleash the full potential of social media marketing. Gain insights into different platforms and their unique benefits. Discover strategies for building a strong social media presence, engaging with your audience, and turning followers into loyal customers. Content marketing and SEO: Drive organic traffic and build your brand authority through content marketing and search engine optimization. Uncover the secrets to creating high-quality content that resonates with your audience and optimizing it to rank higher in search engine results. The power of email marketing and automation: Learn how to build an engaged email list, nurture leads, and automate your email campaigns for maximum impact. Unlock the potential of this highly effective marketing channel to drive conversions and cultivate long-term customer relationships. Converting leads into customers: Master the art of lead generation and conversion. From designing persuasive landing pages to implementing strategies for improving conversion rates, you'll discover how to turn interested prospects into loyal paying customers. Scaling and monetizing your business: Explore strategies for scaling your online business to increase profits and diversifying your income streams. Unlock long-term sustainability and achieve financial freedom by leveraging different monetization models and expanding your reach. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your roadmap to online success. Whether you're just starting your entrepreneurial journey or looking to take your existing business to new heights, this book provides the tools, strategies, and inspiration you need to thrive in the ever-changing digital landscape. Don't settle for mediocrity. Unleash your potential, master marketing mastery, and unlock the online wealth you deserve. Get your copy of "The Million-Dollar Click" today and embark on a transformative journey toward financial freedom and entrepreneurial success. Your million-dollar click awaits!

Digital Marketing For Dummies

Ryan Deiss,Russ Henneberry
Digital Marketing For Dummies Book PDF

Author : Ryan Deiss,Russ Henneberry
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 54,8 Mb
Release : 2017-01-17
Category : Business & Economics
ISBN : 9781119235590

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Digital Marketing For Dummies by Ryan Deiss,Russ Henneberry Pdf

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.