Mcdonald S Russia Managing A Crisis

Mcdonald S Russia Managing A Crisis Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Mcdonald S Russia Managing A Crisis book. This book definitely worth reading, it is an incredibly well-written.

McDonald’s Russia: Managing a Crisis

David Molch
McDonald s Russia Managing a Crisis Book PDF

Author : David Molch
Publisher : GRIN Verlag
Page : 37 pages
File Size : 50,7 Mb
Release : 2009-08-13
Category : Business & Economics
ISBN : 9783640399048

Get Book

McDonald’s Russia: Managing a Crisis by David Molch Pdf

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.

McDonald's Russia: Managing a Crisis

David Molch
McDonald s Russia Managing a Crisis Book PDF

Author : David Molch
Publisher : GRIN Verlag
Page : 85 pages
File Size : 53,5 Mb
Release : 2009-08
Category : Business planning
ISBN : 9783640398546

Get Book

McDonald's Russia: Managing a Crisis by David Molch Pdf

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald's in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald's worldwide and McDonald's Russia, the "Big Mac Index" defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald's follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald's restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald's approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the "Best Mix of 4P s" forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald's Russia and an outlook, what one can expect from the Russian market in future.

Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region

Tazhina, Gainiya,Parker, Judith
Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region Book PDF

Author : Tazhina, Gainiya,Parker, Judith
Publisher : IGI Global
Page : 294 pages
File Size : 45,7 Mb
Release : 2020-03-13
Category : Business & Economics
ISBN : 9781799825531

Get Book

Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region by Tazhina, Gainiya,Parker, Judith Pdf

In today’s modernized world, implementing technology into the infrastructures of communities has become a common custom. The idea of digital economy has proven to be an efficient, dynamic, and highly adaptable mode of performance, and regions across the globe have begun applying these digital approaches to their populated foundation. One region of the world that has recently begun using modern technologies is Eurasia. As they continue their technological transition from “theory” to “practice,” significant research is needed on the emergence of sustainability in these countries. Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region is a pivotal reference source that provides vital research on the implementation of digital initiatives within Eurasian countries and their social and economic principles. While highlighting topics such as educational technologies, mobile applications, and sustainable business, this publication explores the cultural aspects and social interaction of digital applications within this region of the world. This book is ideally designed for economists, IT professionals, educators, researchers, social scientists, policymakers, academicians, and students.

Golden Arches East

James L. Watson
Golden Arches East Book PDF

Author : James L. Watson
Publisher : Stanford University Press
Page : 288 pages
File Size : 47,8 Mb
Release : 2006-03-13
Category : Social Science
ISBN : 0804767394

Get Book

Golden Arches East by James L. Watson Pdf

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Fundamentals of Operations Management

Mark M. Davis
Fundamentals of Operations Management Book PDF

Author : Mark M. Davis
Publisher : McGraw-Hill Ryerson
Page : 676 pages
File Size : 42,6 Mb
Release : 2005
Category : Production management
ISBN : 0070922837

Get Book

Fundamentals of Operations Management by Mark M. Davis Pdf

Davis, Fundamentals of Operations Management,fits the one semester course at either the undergrad or MBA market. The 1st Canadian edition addresses the increasing trend toward briefer, less quantitative and more managerial on issues that confront managers today and does so within a Canadian and global perspective. Davis also serves customers in search of a brief conceptual overview to support their own lecture notes, additional readings and/or case material.

International Management

P.N. Gooderham,Paul N. Gooderham,Birgitte Grøgaard
International Management Book PDF

Author : P.N. Gooderham,Paul N. Gooderham,Birgitte Grøgaard
Publisher : Edward Elgar Publishing
Page : 481 pages
File Size : 45,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781781004395

Get Book

International Management by P.N. Gooderham,Paul N. Gooderham,Birgitte Grøgaard Pdf

ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In each chapter the authors provide a clear exposition and critique of the current literature followed by a sophisticated case study that highlights the key challenges and dilemmas faced by MNCs in dynamic environments. Through a combination of solid theory and rich cases this book provides a fresh and important contribution to the discipline and will be invaluable for academics, postgraduate students and practitioners.Õ Ð Pauline Stanton, Victoria University Melbourne, Australia ÔThe textbook addresses crucial challenges facing managers of MNCs. The topics are introduced systematically, with suitable theoretical grounding and accompanied with rich insights from case studies. It is very well customized to students in international management providing not only a broad overview but also in depth knowledge of real world challenges in a globalised business world.Õ Ð Rÿdiger Kabst, Justus-Liebig-UniversitŠt Gie§en, Germany ÔThis excellent book covers the field of international business and particularly international management and is written in a way that cuts through these complex concepts and makes them understandable without losing any of the nuances. The substantial case studies attached to each topic and chapter can be mined by teachers and students in a variety of different ways. The book is ideal for Masters students, but many of their teachers can gain a lot from it too. . .Õ Ð Chris Brewster, University of Reading, UK This timely and accessible MBA textbook explores the challenges faced by todayÕs multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues. Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.

Labour Relations in the Global Fast-Food Industry

Tony Royle,Brian Towers
Labour Relations in the Global Fast Food Industry Book PDF

Author : Tony Royle,Brian Towers
Publisher : Routledge
Page : 240 pages
File Size : 45,5 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134597635

Get Book

Labour Relations in the Global Fast-Food Industry by Tony Royle,Brian Towers Pdf

The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited volume is the first of its kind, providing an analysis of labour relations in this significant industry focusing on multinational corporations and large national companies in ten countries: the USA, Canada, the UK, the Netherlands, Germany, Australia, New Zealand, Singapore, and Russia. The extent to which multinational enterprises impose or adapt their employment practices in differing national industrial relations systems is analysed, Results reveal that the global fast-food industry is typified by trade union exclusion, high labour turnover, unskilled work, paternalistic management regimes and work organization that allows little scope for developing workers' participation in decision-making, let alone advocating widely accepted concepts of social justice and workers' rights.

The Handbook of Board Governance

Richard Leblanc
The Handbook of Board Governance Book PDF

Author : Richard Leblanc
Publisher : John Wiley & Sons
Page : 1556 pages
File Size : 42,6 Mb
Release : 2024-03-20
Category : Business & Economics
ISBN : 9781119909286

Get Book

The Handbook of Board Governance by Richard Leblanc Pdf

Explore the practical realities of corporate governance in public, private, and not-for-profit environments In the newly revised third edition of The Handbook of Board Governance: A Comprehensive Guide for Public, Private and Not for Profit Board Members, award-winning professor and lawyer Dr. Richard Leblanc delivers a comprehensive overview of all relevant topics in corporate governance. Each chapter is written by a subject matter expert working in academia or industry and illuminates a different area of board governance: value creation and the strategic role of the Board, risk governance and oversight, board composition and diversity, the role of the board chair, blind spots and trendspotting in the boardroom, audit committee efficacy, and more. This latest edition contains updated coverage of a wide variety of key topics, including: Governing, auditing, and working from home, as well as conducting virtual and hybrid meetings New and necessary skillsets for directors, including contemporary environmental, social, and governance considerations for firms Diversity, equity, and inclusion issues impacting boards and firms, as well as the risks posed by corruption, organized crime, and cyber-crime An essential resource for board members and directors of organizations of all kinds, The Handbook of Board Governance is also an important source of information for managers and executives seeking greater understanding of the role of the board in the day-to-day and long-term management of a modern firm.

Human Resource Management in Russia

Michel E. Domsch,Tatjana Lidokhover
Human Resource Management in Russia Book PDF

Author : Michel E. Domsch,Tatjana Lidokhover
Publisher : Routledge
Page : 347 pages
File Size : 43,6 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781351156226

Get Book

Human Resource Management in Russia by Michel E. Domsch,Tatjana Lidokhover Pdf

Investigating Human Resource Management issues in Russia, this volume looks at the current state of Human Resource practice within Russian enterprises; its various problems and possible solutions. Following a detailed introduction into the current economic developments taking place in Russia, the book examines the new role of the HR department in Russian enterprises, and the influence of national politics on HR practice. The book also discusses key HRM issues such as recruitment and selection, training and development, payment and compensation, before surveying the various HR problems encountered by multinational companies working in Russia.

Working for McDonald's in Europe

Tony Royle
Working for McDonald s in Europe Book PDF

Author : Tony Royle
Publisher : Routledge
Page : 260 pages
File Size : 53,6 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134620791

Get Book

Working for McDonald's in Europe by Tony Royle Pdf

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's development and structure * an analysis of its corporate culture and the issues of franchising * an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining * a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.

Russia-China Relations

Sarah Kirchberger,Svenja Sinjen,Nils Wörmer
Russia China Relations Book PDF

Author : Sarah Kirchberger,Svenja Sinjen,Nils Wörmer
Publisher : Springer Nature
Page : 325 pages
File Size : 45,8 Mb
Release : 2022-06-15
Category : Political Science
ISBN : 9783030970123

Get Book

Russia-China Relations by Sarah Kirchberger,Svenja Sinjen,Nils Wörmer Pdf

This open access book examines Russia-China relations across a variety of civilian and military areas of cooperation. Leading experts in the field present empirical case studies covering a wide range of strategic cooperation areas between Russia and China, such as technological, military, economic and political cooperation. The contributing authors shed new light on Chinese and Russian strategic goals, external push and pull factors, and mutual perception shifts, and discuss the options for Western countries to influence this development. This book analyses the evolution of the relationship since the watershed moment of the Crimean crisis in 2014, and whether or not a full-blown military alliance, as hinted in late 2020 by President Putin, is indeed a realistic scenario for which NATO will have to prepare. It will appeal to students and scholars of international relations, political decision-makers, as well as anyone interested in Eurasian politics and the potential military-strategic impact of a Russian-Chinese alliance for NATO.

Hospitality Management

Eli Sampson
Hospitality Management Book PDF

Author : Eli Sampson
Publisher : Scientific e-Resources
Page : 344 pages
File Size : 44,6 Mb
Release : 2018-10-15
Category : Electronic
ISBN : 9781839472817

Get Book

Hospitality Management by Eli Sampson Pdf

Hospitality management is the study of the hospitality industry. The hospitality industry is vast and very diverse. Any time people travel, stay in a hotel, eat out, go to the movies, and engage in similar activities, they are patronizing establishments in the hospitality industry. The management of such establishments is very challenging, as managers need to be flexible enough to anticipate and meet a wide variety of needs. Hotel Management, as the term suggests, is focused on managing all aspects related to the functioning of a hotel. From the time a guest arrives at a hotel to the time he checks out, the responsibility of all activities during the guest's stay in the hotel forms part of Hotel Management. Hospitality management graduates are highly employable, applying their skills to careers in events, hotel and conference management, sales and business development and forestry and fishing management. Hospitality management means 'managing' an event, or when referring to managing a hotel, it would mean managing all the different departments and members of staff so that the paying guests feel welcomed and enjoy their stay. It is important that these people know that you are warm and friendly, so that they would probably return to the venue again in the future. This book has been developed as an attempt to provide some literature on vast growing hotel industry. This text will help immensely those who are desirous of joining the industry to equip themselves with a career in front office, housekeeping, food production, food and beverage service and tourism.

Global Marketing

Warren J. Keegan,Mark C. Green
Global Marketing Book PDF

Author : Warren J. Keegan,Mark C. Green
Publisher : Prentice Hall
Page : 664 pages
File Size : 52,9 Mb
Release : 2005
Category : Export marketing
ISBN : PSU:000064519814

Get Book

Global Marketing by Warren J. Keegan,Mark C. Green Pdf

WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of "Global Marketing" with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the "4P"s to global marketing, and is authoritative in content yet relaxed and assured in style and tone.

Russian Multinationals

Andrei Panibratov
Russian Multinationals Book PDF

Author : Andrei Panibratov
Publisher : Routledge
Page : 242 pages
File Size : 47,6 Mb
Release : 2013-06-19
Category : Business & Economics
ISBN : 9781136474521

Get Book

Russian Multinationals by Andrei Panibratov Pdf

Russian multinationals are playing an increasingly important role in the world economy, particularly in some key sectors such as oil, gas and metallurgy. At the same time, Russian multinationals differ in many respects from multinationals from other countries in that they often receive special treatment from the Russian government, and, because of past experiences, international investors are often reluctant to invest in them. This book presents a comprehensive overview of Russian multinationals. It discusses the rise of Russian multinationals, examines Russian multinationals' activities in key sectors, analyses the relationship between Russian multinationals and the Russian government and between Russian multinationals and international investors, and concludes by assessing how Russian multinationals are likely to develop in future.

McDonaldization

George Ritzer
McDonaldization Book PDF

Author : George Ritzer
Publisher : Pine Forge Press
Page : 465 pages
File Size : 43,7 Mb
Release : 2010
Category : Social Science
ISBN : 9781412975827

Get Book

McDonaldization by George Ritzer Pdf

Latest update of this internationally popular anthology from George Ritzer.