Measuring Media Use And Exposure

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Measuring Media Use and Exposure

Christina Peter,Teresa K. Naab,Rinaldo Kühne
Measuring Media Use and Exposure Book PDF

Author : Christina Peter,Teresa K. Naab,Rinaldo Kühne
Publisher : Herbert von Halem Verlag
Page : 362 pages
File Size : 41,5 Mb
Release : 2019-09-11
Category : Business & Economics
ISBN : 9783869622880

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Measuring Media Use and Exposure by Christina Peter,Teresa K. Naab,Rinaldo Kühne Pdf

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

The Oxford Handbook of Electoral Persuasion

Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
The Oxford Handbook of Electoral Persuasion Book PDF

Author : Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
Publisher : Oxford University Press
Page : 912 pages
File Size : 55,5 Mb
Release : 2020-04-01
Category : Political Science
ISBN : 9780190860820

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The Oxford Handbook of Electoral Persuasion by Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel Pdf

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.

Communication Research Measures III

Elizabeth E. Graham,Joseph P. Mazer
Communication Research Measures III Book PDF

Author : Elizabeth E. Graham,Joseph P. Mazer
Publisher : Routledge
Page : 482 pages
File Size : 53,5 Mb
Release : 2019-09-20
Category : Language Arts & Disciplines
ISBN : 9781351397131

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Communication Research Measures III by Elizabeth E. Graham,Joseph P. Mazer Pdf

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Handbook of Child Psychology and Developmental Science, Ecological Settings and Processes

Anonim
Handbook of Child Psychology and Developmental Science Ecological Settings and Processes Book PDF

Author : Anonim
Publisher : John Wiley & Sons
Page : 944 pages
File Size : 55,5 Mb
Release : 2015-03-31
Category : Psychology
ISBN : 9781118953914

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Handbook of Child Psychology and Developmental Science, Ecological Settings and Processes by Anonim Pdf

The essential reference for human development theory, updatedand reconceptualized The Handbook of Child Psychology and DevelopmentalScience, a four-volume reference, is the field-defining work towhich all others are compared. First published in 1946, and now inits Seventh Edition, the Handbook has long been consideredthe definitive guide to the field of developmental science. Volume 4: Ecological Settings and Processes in DevelopmentalSystems is centrally concerned with the people, conditions, andevents outside individuals that affect children and theirdevelopment. To understand children's development it is bothnecessary and desirable to embrace all of these social and physicalcontexts. Guided by the relational developmental systemsmetatheory, the chapters in the volume are ordered them in a mannerthat begins with the near proximal contexts in which children findthemselves and moving through to distal contexts that influencechildren in equally compelling, if less immediately manifest, ways.The volume emphasizes that the child's environment is complex,multi-dimensional, and structurally organized into interlinkedcontexts; children actively contribute to their development; thechild and the environment are inextricably linked, andcontributions of both child and environment are essential toexplain or understand development. Understand the role of parents, other family members, peers,and other adults (teachers, coaches, mentors) in a child'sdevelopment Discover the key neighborhood/community and institutionalsettings of human development Examine the role of activities, work, and media in child andadolescent development Learn about the role of medicine, law, government, war anddisaster, culture, and history in contributing to the processes ofhuman development The scholarship within this volume and, as well, across the fourvolumes of this edition, illustrate that developmental science isin the midst of a very exciting period. There is a paradigm shiftthat involves increasingly greater understanding of how todescribe, explain, and optimize the course of human life fordiverse individuals living within diverse contexts. ThisHandbook is the definitive reference for educators,policy-makers, researchers, students, and practitioners in humandevelopment, psychology, sociology, anthropology, andneuroscience.

Media Research Methods

Barrie Gunter
Media Research Methods Book PDF

Author : Barrie Gunter
Publisher : SAGE
Page : 328 pages
File Size : 53,8 Mb
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 076195659X

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Media Research Methods by Barrie Gunter Pdf

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

The SAGE Encyclopedia of Communication Research Methods

Mike Allen
The SAGE Encyclopedia of Communication Research Methods Book PDF

Author : Mike Allen
Publisher : SAGE Publications
Page : 3827 pages
File Size : 54,8 Mb
Release : 2017-01-15
Category : Social Science
ISBN : 9781483381459

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The SAGE Encyclopedia of Communication Research Methods by Mike Allen Pdf

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Dynamische Prozesse der öffentlichen Kommunikation

Philipp Müller,Stefan Geiß,Christian Schemer,Teresa K. Naab,Christina Peter
Dynamische Prozesse der ffentlichen Kommunikation Book PDF

Author : Philipp Müller,Stefan Geiß,Christian Schemer,Teresa K. Naab,Christina Peter
Publisher : Herbert von Halem Verlag
Page : 334 pages
File Size : 46,9 Mb
Release : 2019-10-15
Category : Business & Economics
ISBN : 9783869624051

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Dynamische Prozesse der öffentlichen Kommunikation by Philipp Müller,Stefan Geiß,Christian Schemer,Teresa K. Naab,Christina Peter Pdf

Öffentliche Kommunikationsprozesse sind im Zeitalter der Digitalisierung von einer wachsenden Dynamik geprägt. Dies stellt die Kommunikationsforschung vor erhebliche methodische Herausforderungen. Die Methodenentwicklung steckt noch in den Kinderschuhen, wenn es darum geht, die eng getakteten und komplexen Interaktionsmuster menschlicher Akteure und technischer Strukturen der digitalen Öffentlichkeit adäquat abzubilden. Empirische Studien sind dazu gezwungen, die Komplexität der Dynamiken in der sozialen Realität zu reduzieren, um diese fassbar zu machen. Damit geht jedoch stets die Gefahr einher, entscheidende Aspekte zu übersehen. Die in diesem Band versammelten Beiträge widmen sich diesem Dilemma am Beispiel verschiedener Anwendungsfelder, von der Kommunikator- und Medieninhaltsforschung bis zur Rezeptions- und Wirkungsforschung. Die Beiträge liegen auf verschiedenen Stufen des Forschungsprozesses und befassen sich mit einer Vielzahl methodischer Ansätze wie der automatisierten Inhaltsanalyse, der Netzwerkanalyse oder der qualitativen Beobachtung. Sie eint die Suche nach innovativen Lösungen für ein gemeinsames Problem, nämlich die zunehmende Dynamik öffentlicher Kommunikationsprozesse adäquat abzubilden.

Generational Gaps in Political Media Use and Civic Engagement

Kim Andersen,Jakob Ohme,Camilla Bjarnøe,Mats Joe Bordacconi,Erik Albæk,Claes H De Vreese
Generational Gaps in Political Media Use and Civic Engagement Book PDF

Author : Kim Andersen,Jakob Ohme,Camilla Bjarnøe,Mats Joe Bordacconi,Erik Albæk,Claes H De Vreese
Publisher : Routledge
Page : 202 pages
File Size : 48,7 Mb
Release : 2020-11-29
Category : Language Arts & Disciplines
ISBN : 9781000284997

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Generational Gaps in Political Media Use and Civic Engagement by Kim Andersen,Jakob Ohme,Camilla Bjarnøe,Mats Joe Bordacconi,Erik Albæk,Claes H De Vreese Pdf

This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.

Choice and Preference in Media Use

Silvia Knobloch-Westerwick
Choice and Preference in Media Use Book PDF

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
Page : 552 pages
File Size : 44,6 Mb
Release : 2014-07-25
Category : Language Arts & Disciplines
ISBN : 9781317675136

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Choice and Preference in Media Use by Silvia Knobloch-Westerwick Pdf

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Sourcebook for Political Communication Research

Erik P. Bucy,R. Lance Holbert
Sourcebook for Political Communication Research Book PDF

Author : Erik P. Bucy,R. Lance Holbert
Publisher : Routledge
Page : 874 pages
File Size : 53,7 Mb
Release : 2014-06-03
Category : Language Arts & Disciplines
ISBN : 9781317709336

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Sourcebook for Political Communication Research by Erik P. Bucy,R. Lance Holbert Pdf

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

The Cambridge Handbook of Environment in Human Development

Linda Mayes,Michael Lewis
The Cambridge Handbook of Environment in Human Development Book PDF

Author : Linda Mayes,Michael Lewis
Publisher : Cambridge University Press
Page : 128 pages
File Size : 41,8 Mb
Release : 2012-08-27
Category : Psychology
ISBN : 9781139536165

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The Cambridge Handbook of Environment in Human Development by Linda Mayes,Michael Lewis Pdf

Families, communities and societies influence children's learning and development in many ways. This is the first handbook devoted to the understanding of the nature of environments in child development. Utilizing Urie Bronfenbrenner's idea of embedded environments, this volume looks at environments from the immediate environment of the family (including fathers, siblings, grandparents and day-care personnel) to the larger environment including schools, neighborhoods, geographic regions, countries and cultures. Understanding these embedded environments and the ways in which they interact is necessary to understand development.

Children and Their Changing Media Environment

Sonia Livingstone,Moira Bovill
Children and Their Changing Media Environment Book PDF

Author : Sonia Livingstone,Moira Bovill
Publisher : Routledge
Page : 398 pages
File Size : 45,8 Mb
Release : 2013-06-07
Category : Computers
ISBN : 9781135661311

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Children and Their Changing Media Environment by Sonia Livingstone,Moira Bovill Pdf

Focusing on the meanings, uses, and impacts of new media in childhood, family life, peer culture, and the relation between home and school, this volume sets out to address many of the questions, fears, and hopes regarding the changing place of media in the lives of today's children and young people. The scholars contributing to this work argue that such questions--intellectual, empirical, and policy-related--can be productively addressed through cross-national research. Hence, this volume brings together researchers from 12 countries--Belgium, Denmark, Finland, France, Germany, the United Kingdom, Israel, Italy, the Netherlands, Spain, Sweden, and Switzerland--to present original and comprehensive findings regarding the diffusion and significance of new media and information technologies among children. Inspired by parallels and difference between the arrival of television in the family home during the 1950s and the present day arrival of new media, the research is based on in-depth interviews and a detailed comparative survey of 6- to 16-year-olds across Europe and in Israel. The result is a comprehensive, detailed, and fascinating account of how these technologies are rapidly becoming central to the daily lives of young people. As a resource for researchers and students in media and communication studies, leisure and cultural studies, social psychology, and related areas, this volume provides crucial insights into the role of media in the lives of children. The findings included herein will also be of interest to policymakers in broadcasting, technology, and education throughout the world.

The Oxford Handbook of American Public Opinion and the Media

Robert Y. Shapiro,Lawrence R. Jacobs
The Oxford Handbook of American Public Opinion and the Media Book PDF

Author : Robert Y. Shapiro,Lawrence R. Jacobs
Publisher : OUP Oxford
Page : 804 pages
File Size : 49,6 Mb
Release : 2013-05-23
Category : Political Science
ISBN : 9780199673025

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The Oxford Handbook of American Public Opinion and the Media by Robert Y. Shapiro,Lawrence R. Jacobs Pdf

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.

The SAGE Handbook of Media Processes and Effects

Robin L. Nabi,Mary Beth Oliver
The SAGE Handbook of Media Processes and Effects Book PDF

Author : Robin L. Nabi,Mary Beth Oliver
Publisher : SAGE Publications
Page : 656 pages
File Size : 51,7 Mb
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 9781506319025

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The SAGE Handbook of Media Processes and Effects by Robin L. Nabi,Mary Beth Oliver Pdf

The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

Mediated Communication

Philip M. Napoli
Mediated Communication Book PDF

Author : Philip M. Napoli
Publisher : Walter de Gruyter GmbH & Co KG
Page : 694 pages
File Size : 49,9 Mb
Release : 2018-09-24
Category : Language Arts & Disciplines
ISBN : 9783110481129

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Mediated Communication by Philip M. Napoli Pdf

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.