Choice And Preference In Media Use

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Choice and Preference in Media Use

Silvia Knobloch-Westerwick
Choice and Preference in Media Use Book PDF

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
Page : 552 pages
File Size : 55,6 Mb
Release : 2014-07-25
Category : Language Arts & Disciplines
ISBN : 9781317675136

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Choice and Preference in Media Use by Silvia Knobloch-Westerwick Pdf

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Choice and Preference in Media Use

Silvia Knobloch-Westerwick
Choice and Preference in Media Use Book PDF

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
Page : 465 pages
File Size : 52,8 Mb
Release : 2014-07-25
Category : Language Arts & Disciplines
ISBN : 9781317675143

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Choice and Preference in Media Use by Silvia Knobloch-Westerwick Pdf

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Audience Analysis

Denis McQuail
Audience Analysis Book PDF

Author : Denis McQuail
Publisher : SAGE
Page : 180 pages
File Size : 49,9 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 0761910026

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Audience Analysis by Denis McQuail Pdf

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Ratings Analysis

James Webster,Patricia Phalen,Lawrence Lichty
Ratings Analysis Book PDF

Author : James Webster,Patricia Phalen,Lawrence Lichty
Publisher : Routledge
Page : 350 pages
File Size : 43,8 Mb
Release : 2013-10-30
Category : Social Science
ISBN : 9781136282126

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Ratings Analysis by James Webster,Patricia Phalen,Lawrence Lichty Pdf

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Media Choice

Tilo Hartmann
Media Choice Book PDF

Author : Tilo Hartmann
Publisher : Routledge
Page : 609 pages
File Size : 52,9 Mb
Release : 2009-06-11
Category : Language Arts & Disciplines
ISBN : 9781135925062

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Media Choice by Tilo Hartmann Pdf

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Mass Media Advertising

Edith Smit
Mass Media Advertising Book PDF

Author : Edith Smit
Publisher : Het Spinhuis
Page : 208 pages
File Size : 50,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 9055891363

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Mass Media Advertising by Edith Smit Pdf

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Databases and Information Systems VII

Albertas Caplinskas,Gintautas Dzemyda,Audrone Lupeikiene,Olegas Vasilecas
Databases and Information Systems VII Book PDF

Author : Albertas Caplinskas,Gintautas Dzemyda,Audrone Lupeikiene,Olegas Vasilecas
Publisher : IOS Press
Page : 400 pages
File Size : 41,6 Mb
Release : 2013
Category : Computers
ISBN : 9781614991601

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Databases and Information Systems VII by Albertas Caplinskas,Gintautas Dzemyda,Audrone Lupeikiene,Olegas Vasilecas Pdf

Conference held July 8-11, 2012, in Vilnius, Lithuania.

McQuail′s Mass Communication Theory

Denis McQuail
McQuail s Mass Communication Theory Book PDF

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 51,6 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9781446244029

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Patterns of News Consumption in a High-Choice Media Environment

Raluca Buturoiu,Nicoleta Corbu,Mădălina Boțan
Patterns of News Consumption in a High Choice Media Environment Book PDF

Author : Raluca Buturoiu,Nicoleta Corbu,Mădălina Boțan
Publisher : Springer Nature
Page : 218 pages
File Size : 40,5 Mb
Release : 2023-10-06
Category : Political Science
ISBN : 9783031419546

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Patterns of News Consumption in a High-Choice Media Environment by Raluca Buturoiu,Nicoleta Corbu,Mădălina Boțan Pdf

Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.

Communication Models for the Study of Mass Communications

Denis Mcquail,Sven Windahl
Communication Models for the Study of Mass Communications Book PDF

Author : Denis Mcquail,Sven Windahl
Publisher : Routledge
Page : 238 pages
File Size : 46,8 Mb
Release : 2015-12-22
Category : Social Science
ISBN : 9781317900689

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Communication Models for the Study of Mass Communications by Denis Mcquail,Sven Windahl Pdf

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

The Mass Audience

James Webster,Patricia F. Phalen
The Mass Audience Book PDF

Author : James Webster,Patricia F. Phalen
Publisher : Routledge
Page : 175 pages
File Size : 54,6 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136685941

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The Mass Audience by James Webster,Patricia F. Phalen Pdf

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.

Information, Organization and Management

Ralf Reichwald,Rolf T. Wigand
Information Organization and Management Book PDF

Author : Ralf Reichwald,Rolf T. Wigand
Publisher : Springer Science & Business Media
Page : 536 pages
File Size : 45,6 Mb
Release : 2008-03-27
Category : Business & Economics
ISBN : 9783540713951

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Information, Organization and Management by Ralf Reichwald,Rolf T. Wigand Pdf

This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.

Research Handbook on Political Partisanship

Henrik Oscarsson,Sören Holmberg
Research Handbook on Political Partisanship Book PDF

Author : Henrik Oscarsson,Sören Holmberg
Publisher : Edward Elgar Publishing
Page : 400 pages
File Size : 44,6 Mb
Release : 2020-05-29
Category : Political Science
ISBN : 9781788111997

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Research Handbook on Political Partisanship by Henrik Oscarsson,Sören Holmberg Pdf

Based on cutting-edge global data, the Research Handbook of Political Partisanship argues that partisanship is down, but not out, in contemporary democracies. Engaging with key scholarly debates, from the rise of right-wing partisanship to the effects of digitalization on partisanship, contributions highlight the significance of political partisanship not only in the present but in the future of democracies internationally.

The Globalisation of Executives and Economies

John Walsh
The Globalisation of Executives and Economies Book PDF

Author : John Walsh
Publisher : Elsevier
Page : 270 pages
File Size : 49,9 Mb
Release : 2006-12-31
Category : Business & Economics
ISBN : 9781780632520

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The Globalisation of Executives and Economies by John Walsh Pdf

How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. A comprehensive approach to the globalisation of Thai executives and companies Written by a variety of industry and academic specialists Avoids academic jargon in explaining real-life issues in an easy to read style

Strengthening SME Performance Through Social Media Adoption and Usage

Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Strengthening SME Performance Through Social Media Adoption and Usage Book PDF

Author : Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Publisher : IGI Global
Page : 307 pages
File Size : 54,8 Mb
Release : 2023-03-17
Category : Computers
ISBN : 9781668457719

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Strengthening SME Performance Through Social Media Adoption and Usage by Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit Pdf

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.