Measuring The Impact Of Online Media On Consumers Businesses And Society

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Measuring the Impact of Online Media on Consumers, Businesses and Society

Kejo Starosta
Measuring the Impact of Online Media on Consumers Businesses and Society Book PDF

Author : Kejo Starosta
Publisher : Springer Nature
Page : 303 pages
File Size : 54,5 Mb
Release : 2022-03-02
Category : Business & Economics
ISBN : 9783658367299

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Measuring the Impact of Online Media on Consumers, Businesses and Society by Kejo Starosta Pdf

This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.

Finance Analytics in Business

Sanjay Taneja,Pawan Kumar,Kiran Sood,Ercan Özen,Simon Grima
Finance Analytics in Business Book PDF

Author : Sanjay Taneja,Pawan Kumar,Kiran Sood,Ercan Özen,Simon Grima
Publisher : Emerald Group Publishing
Page : 361 pages
File Size : 55,8 Mb
Release : 2024-06-17
Category : Business & Economics
ISBN : 9781837535729

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Finance Analytics in Business by Sanjay Taneja,Pawan Kumar,Kiran Sood,Ercan Özen,Simon Grima Pdf

Finance Analytics in Business brings together specialists around the world working in various disciplines to reflect on finance analytics in business. This crucial field gives different views of a company’s financial data, and helps it gain knowledge to take action to improve financial performance.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 49,9 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

How to Measure Digital Marketing

L. Flores
How to Measure Digital Marketing Book PDF

Author : L. Flores
Publisher : Springer
Page : 255 pages
File Size : 54,5 Mb
Release : 2013-12-15
Category : Business & Economics
ISBN : 9781137340696

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How to Measure Digital Marketing by L. Flores Pdf

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Digital Impact

Vipin Mayar,Geoff Ramsey
Digital Impact Book PDF

Author : Vipin Mayar,Geoff Ramsey
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 52,8 Mb
Release : 2011-05-18
Category : Business & Economics
ISBN : 9781118087749

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Digital Impact by Vipin Mayar,Geoff Ramsey Pdf

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Online Consumer Behavior

Angeline Close
Online Consumer Behavior Book PDF

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 42,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Social Media ROI

Olivier Blanchard
Social Media ROI Book PDF

Author : Olivier Blanchard
Publisher : Pearson Education
Page : 484 pages
File Size : 54,6 Mb
Release : 2011-02-22
Category : Business & Economics
ISBN : 9780132678025

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Social Media ROI by Olivier Blanchard Pdf

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.
Handbook of Research on Digital Media and Advertising User Generated Content Consumption Book PDF

Author : Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.
Publisher : IGI Global
Page : 768 pages
File Size : 43,7 Mb
Release : 2010-07-31
Category : Business & Economics
ISBN : 9781605667935

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Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M. Pdf

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

The New World of Transitioned Media

Gali Einav
The New World of Transitioned Media Book PDF

Author : Gali Einav
Publisher : Springer
Page : 151 pages
File Size : 55,7 Mb
Release : 2014-10-01
Category : Business & Economics
ISBN : 9783319090092

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The New World of Transitioned Media by Gali Einav Pdf

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015

Dr Paula Peres,Dr Anabela Mesquita
ECSM2015 Proceedings of the 2nd European Conference on Social Media 2015 Book PDF

Author : Dr Paula Peres,Dr Anabela Mesquita
Publisher : Academic Conferences Limited
Page : 686 pages
File Size : 55,7 Mb
Release : 2015-07-06
Category : Social media
ISBN : 9781910810316

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ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 by Dr Paula Peres,Dr Anabela Mesquita Pdf

Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited

Measuring the Impact of Social Media on Business Profit & Success

Cong Li,Don Stacks
Measuring the Impact of Social Media on Business Profit Success Book PDF

Author : Cong Li,Don Stacks
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2016-02-18
Category : Business & Economics
ISBN : 1453915907

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Measuring the Impact of Social Media on Business Profit & Success by Cong Li,Don Stacks Pdf

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Managing Social Media Practices in the Digital Economy

Alavi, Shirin,Ahuja, Vandana
Managing Social Media Practices in the Digital Economy Book PDF

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 46,5 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

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Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Implementing Word of Mouth Marketing

Idil M. Cakim
Implementing Word of Mouth Marketing Book PDF

Author : Idil M. Cakim
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 45,6 Mb
Release : 2009-12-15
Category : Business & Economics
ISBN : 9780470573082

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Implementing Word of Mouth Marketing by Idil M. Cakim Pdf

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses online Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses Explains how to design online word of mouth campaigns Includes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

Innovations and Social Media Analytics in a Digital Society

Maria José Sousa,Célio Gonçalo Marques
Innovations and Social Media Analytics in a Digital Society Book PDF

Author : Maria José Sousa,Célio Gonçalo Marques
Publisher : CRC Press
Page : 293 pages
File Size : 47,5 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000615609

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Innovations and Social Media Analytics in a Digital Society by Maria José Sousa,Célio Gonçalo Marques Pdf

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

Measuring the Impact of Social Media on Business Profit and Success

Cong Li,Don Stacks
Measuring the Impact of Social Media on Business Profit and Success Book PDF

Author : Cong Li,Don Stacks
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 52,7 Mb
Release : 2015
Category : Business communication
ISBN : 1433125781

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Measuring the Impact of Social Media on Business Profit and Success by Cong Li,Don Stacks Pdf

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.