Media Essentials

Author : Richard Campbell,Christopher Martin,Bettina Fabos,Shawn Harmsen
Publisher : Macmillan Higher Education
Page : 1306 pages
File Size : 51,7 Mb
Release : 2019-10-02
Category : Mass media and culture
ISBN : 9781319266073

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Media Essentials by Richard Campbell,Christopher Martin,Bettina Fabos,Shawn Harmsen Pdf

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Author : Angie Taylor
Publisher : Taylor & Francis
Page : 395 pages
File Size : 55,7 Mb
Release : 2013-03-20
Category : Computers
ISBN : 9781136136856

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Design Essentials for the Motion Media Artist by Angie Taylor Pdf

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Author : Gregory Bernstein
Publisher : CRC Press
Page : 328 pages
File Size : 44,8 Mb
Release : 2015-05-15
Category : Art
ISBN : 9781317680512

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Understanding the Business of Entertainment by Gregory Bernstein Pdf

Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 46,5 Mb
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 0803973578

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Essentials of Mass Communication Theory by Arthur Asa Berger Pdf

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Author : William M. Ferriter,Jason T. Ramsden
Publisher : Solution Tree Press
Page : 144 pages
File Size : 45,6 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781935543138

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Communicating & Connecting With Social Media by William M. Ferriter,Jason T. Ramsden Pdf

Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.

Author : Danilo M. Baylen,Adriana D'Alba
Publisher : Springer
Page : 292 pages
File Size : 43,6 Mb
Release : 2015-04-23
Category : Education
ISBN : 9783319058375

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Essentials of Teaching and Integrating Visual and Media Literacy by Danilo M. Baylen,Adriana D'Alba Pdf

This book focuses on how to effectively integrate the teaching and learning of visual and media literacies in K-12 and higher education. Not only does it address and review the elements and principles of visual design but also identifies, discusses and describes the value of media in learning diverse and challenging content across disciplines. Finally, this book provides a balanced treatment of how visual and media literacies support deep content learning, student engagement, critical thinking, creativity, problem solving, and production.

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 385 pages
File Size : 43,6 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9780751776676

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Business Essentials by BPP Learning Media Pdf

The three key sections in this course book are the business environment (including organisations, responsibilities and people), the economic, social and global environment and international and European trade. It provides a concise presentation of the key areas of both national and international economics.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.

Author : Mark Dixon
Publisher : Routledge
Page : 223 pages
File Size : 45,5 Mb
Release : 2019-10-08
Category : Social Science
ISBN : 9780429626920

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Media Theory for A Level by Mark Dixon Pdf

Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.

Author : Jeff Larson,Stuart Draper
Publisher : Unknown
Page : 0 pages
File Size : 51,7 Mb
Release : 2017
Category : Electronic commerce
ISBN : 0998713813

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Digital Marketing Essentials by Jeff Larson,Stuart Draper Pdf

Author : Claus O. Wilke
Publisher : O'Reilly Media
Page : 390 pages
File Size : 43,5 Mb
Release : 2019-03-18
Category : Computers
ISBN : 9781492031055

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Fundamentals of Data Visualization by Claus O. Wilke Pdf

Effective visualization is the best way to communicate information from the increasingly large and complex datasets in the natural and social sciences. But with the increasing power of visualization software today, scientists, engineers, and business analysts often have to navigate a bewildering array of visualization choices and options. This practical book takes you through many commonly encountered visualization problems, and it provides guidelines on how to turn large datasets into clear and compelling figures. What visualization type is best for the story you want to tell? How do you make informative figures that are visually pleasing? Author Claus O. Wilke teaches you the elements most critical to successful data visualization. Explore the basic concepts of color as a tool to highlight, distinguish, or represent a value Understand the importance of redundant coding to ensure you provide key information in multiple ways Use the book’s visualizations directory, a graphical guide to commonly used types of data visualizations Get extensive examples of good and bad figures Learn how to use figures in a document or report and how employ them effectively to tell a compelling story

Author : Jesse Vincent
Publisher : "O'Reilly Media, Inc."
Page : 216 pages
File Size : 40,8 Mb
Release : 2005-08-18
Category : Computers
ISBN : 9780596006686

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RT Essentials by Jesse Vincent Pdf

What is ticketing?; Installation; Getting started; Command-line interface; Administrative tasks; Scrips; Example configurations; Architecture; API; Development environments.

Author : Peter Kennedy
Publisher : MIT Press
Page : 436 pages
File Size : 55,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0262611503

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Macroeconomic Essentials by Peter Kennedy Pdf

This book offers a clear exposition of introductory macroeconomic theory along with more than 600 one- or two-sentence "news clips" that serve as illustrations and exercises.

Author : Baby Professor
Publisher : Speedy Publishing LLC
Page : 73 pages
File Size : 52,9 Mb
Release : 2020-12-31
Category : Juvenile Nonfiction
ISBN : 9781541962934

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The Importance of the Media | Essentials and Impact of Current Events Grade 4 | Children's Reference Books by Baby Professor Pdf

The media is said to be the government’s watchdog. It serves many purposes but primarily to deliver news on what’s happening around us. How the media chooses and delivers news impact people’s reaction. In this book, you will read about the importance of the media as well as its functions in the society. Grab a copy today.

Author : Sarah Casey Benyahia,Abigail Gardner,Philip Rayner,Senior Lecturer and Chair of Media Communications Philip Rayner,Peter Wall
Publisher : Routledge
Page : 293 pages
File Size : 51,6 Mb
Release : 2013-03-07
Category : Social Science
ISBN : 9781134436422

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Media Studies by Sarah Casey Benyahia,Abigail Gardner,Philip Rayner,Senior Lecturer and Chair of Media Communications Philip Rayner,Peter Wall Pdf

A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy. The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction. This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include: further reading suggestions a comprehensive bibliography a list of web resources.

Author : Kathryn Waite,Rodrigo Perez Vega
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2018-02-26
Category : Digital media
ISBN : 1911396005

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Essentials of Digital Marketing by Kathryn Waite,Rodrigo Perez Vega Pdf

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.