Media Rhetoric

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Media Rhetoric

Author : Samuel Mateus
Publisher : Cambridge Scholars Publishing
Page : 153 pages
File Size : 52,6 Mb
Release : 2021-04-26
Category : Language Arts & Disciplines
ISBN : 9781527568884

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Media Rhetoric by Samuel Mateus Pdf

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Rhetoric of Femininity

Author : Donnalyn Pompper
Publisher : Lexington Books
Page : 299 pages
File Size : 43,7 Mb
Release : 2016-12-20
Category : Language Arts & Disciplines
ISBN : 9781498519366

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Rhetoric of Femininity by Donnalyn Pompper Pdf

Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

Media and the Rhetoric of Body Perfection

Author : Dr Deborah Harris-Moore
Publisher : Ashgate Publishing, Ltd.
Page : 211 pages
File Size : 50,6 Mb
Release : 2014-02-28
Category : Social Science
ISBN : 9781409469469

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Media and the Rhetoric of Body Perfection by Dr Deborah Harris-Moore Pdf

Against the background of the so-called ‘obesity epidemic’, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, shedding new light on the rhetorical forces behind body anxieties and extreme methods of weight loss and beautification. Drawing on rich interview material with cosmetic surgery patients and offering fresh analyses of various texts from popular culture, including internationally-screened reality-television shows including The Biggest Loser, Extreme Makeover and The Swan as well as entertainment programs and documentaries, this book examines the ways in which Western media capitalize on body anxiety by presenting physical perfection as a moral imperative, while advertising quick and effective transformation methods to erase physical imperfections. With attention to contemporary lines of resistance to standards of thinness and attempts to redefine conceptions of beauty, Media and the Rhetoric of Body Perfection will appeal to scholars and students of popular culture, television, media and cultural studies, as well as the sociology of the body, feminist thought, body transformation and cosmetic surgery.

Modern Occult Rhetoric

Author : Joshua Gunn
Publisher : University of Alabama Press
Page : 372 pages
File Size : 42,8 Mb
Release : 2011-01-28
Category : History
ISBN : 9780817356569

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Modern Occult Rhetoric by Joshua Gunn Pdf

A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

Networked Media, Networked Rhetorics

Author : Damien Smith Pfister
Publisher : Penn State Press
Page : 265 pages
File Size : 52,7 Mb
Release : 2014-10-24
Category : Language Arts & Disciplines
ISBN : 9780271065953

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Networked Media, Networked Rhetorics by Damien Smith Pfister Pdf

In Networked Media, Networked Rhetorics, Damien Pfister explores communicative practices in networked media environments, analyzing, in particular, how the blogosphere has changed the conduct and coverage of public debate. Pfister shows how the late modern imaginary was susceptible to “deliberation traps” related to invention, emotion, and expertise, and how bloggers have played a role in helping contemporary public deliberation evade these traps. Three case studies at the heart of Networked Media, Networked Rhetorics show how new intermediaries, including bloggers, generate publicity, solidarity, and translation in the networked public sphere. Bloggers “flooding the zone” in the wake of Trent Lott’s controversial toast to Strom Thurmond in 2002 demonstrated their ability to invent and circulate novel arguments; the pre-2003 invasion reports from the “Baghdad blogger” illustrated how solidarity is built through affective connections; and the science blog RealClimate continues to serve as a rapid-response site for the translation of expert claims for public audiences. Networked Media, Networked Rhetorics concludes with a bold outline for rhetorical studies after the internet.

Rhetoric of Masculinity

Author : Donnalyn Pompper
Publisher : Rowman & Littlefield
Page : 341 pages
File Size : 45,6 Mb
Release : 2022-01-31
Category : Language Arts & Disciplines
ISBN : 9781793626899

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Rhetoric of Masculinity by Donnalyn Pompper Pdf

Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.

The Rhetoric of Social Movements

Author : Nathan Crick
Publisher : Routledge
Page : 357 pages
File Size : 54,8 Mb
Release : 2020-09-22
Category : Language Arts & Disciplines
ISBN : 9780429790522

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The Rhetoric of Social Movements by Nathan Crick Pdf

This collection provides an accessible yet rigorous survey of the rhetorical study of historical and contemporary social movements and promotes the study of relations between strategy, symbolic action, and social assemblage. Offering a comprehensive collection of the latest research in the field, The Rhetoric of Social Movements: Networks, Power, and New Media suggests a framework for the study of social movements grounded in a methodology of "slow inquiry" and the interconnectedness of these imminent phenomena. Chapters address the rhetorical tactics that social movements use to gain attention and challenge power; the centrality of traditional and new media in social movements; the operations of power in movement organization, leadership, and local and global networking; and emerging contents and environments for social movements in the twenty-first century. Each chapter is framed by case studies (drawn from movements across the world, ranging from Black Lives Matter and Occupy to Greek anarchism and indigenous land protests) that ground conceptual characteristics of social movements in their continuously unfolding reality, furnishing readers with both practical and theoretical insights. The Rhetoric of Social Movements will be of interest to scholars and advanced students of rhetoric, communication, media studies, cultural studies, social protest and activism, and political science.

Sport, Rhetoric, and Gender

Author : L. Fuller
Publisher : Springer
Page : 274 pages
File Size : 45,8 Mb
Release : 2006-09-16
Category : Social Science
ISBN : 9780230600751

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Sport, Rhetoric, and Gender by L. Fuller Pdf

Interested in the nexus between sport, gender, and language, Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations contains 21 wide-ranging chapters examining sport vis-à-vis the language surrounding and incorporated by it in the world arena.

Involving the Audience

Author : Lee Ann Kastman Breuch
Publisher : Routledge
Page : 200 pages
File Size : 50,5 Mb
Release : 2018-09-19
Category : Language Arts & Disciplines
ISBN : 9781351204170

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Involving the Audience by Lee Ann Kastman Breuch Pdf

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Political Rhetoric, Social Media, and American Presidential Campaigns

Author : Janet Johnson
Publisher : Rowman & Littlefield
Page : 227 pages
File Size : 47,5 Mb
Release : 2020-12-10
Category : Language Arts & Disciplines
ISBN : 9781498540841

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Political Rhetoric, Social Media, and American Presidential Campaigns by Janet Johnson Pdf

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

The Rhetoric of Cool

Author : Jeff Rice
Publisher : SIU Press
Page : 212 pages
File Size : 52,9 Mb
Release : 2007-05-11
Category : Computers
ISBN : 080932752X

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The Rhetoric of Cool by Jeff Rice Pdf

The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies’ rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice. The Rhetoric of Cool addresses the disciplinary claim that composition studies underwent a rebirth in 1963. At that time, three writers reviewed technology, cultural studies, and visual writing outside composition studies and independently used the word cool to describe each position. Starting from these three positions, Rice focuses on chora, appropriation, commutation, juxtaposition, nonlinearity, and imagery—rhetorical gestures conducive to new media work-- to construct the rhetoric of cool. An innovative work that approaches computers and writing issues from historical, critical, theoretical, and practical perspectives, The Rhetoric of Cool challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts.

Lingua Fracta

Author : Collin Gifford Brooke
Publisher : Hampton Press (NJ)
Page : 256 pages
File Size : 45,8 Mb
Release : 2009
Category : Computers
ISBN : UOM:39015080901948

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Lingua Fracta by Collin Gifford Brooke Pdf

In (new) Media Res, a preface. Acknowledgments. 1: Interface. 2: Ecology. 3: Proairesis. 4: Pattern. 5: Perspective. 6: Persistence. Performance. 8: Discourse ex machina, a coda. Bibliography. Author index. Subject index.

Europe in the Media

Author : Deirdre Kevin
Publisher : Routledge
Page : 224 pages
File Size : 41,6 Mb
Release : 2003-09-12
Category : History
ISBN : 9781135704995

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Europe in the Media by Deirdre Kevin Pdf

This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares

The Multimodal Rhetoric of Humour in Saudi Media Cartoons

Author : Wejdan Alsadi,Martin Howard
Publisher : Walter de Gruyter GmbH & Co KG
Page : 186 pages
File Size : 41,9 Mb
Release : 2021-02-22
Category : Language Arts & Disciplines
ISBN : 9781501509902

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The Multimodal Rhetoric of Humour in Saudi Media Cartoons by Wejdan Alsadi,Martin Howard Pdf

Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.

Rhetoric Through Media

Author : Gary Thompson
Publisher : Allyn & Bacon
Page : 194 pages
File Size : 55,7 Mb
Release : 1996-12
Category : Language Arts & Disciplines
ISBN : 0205266444

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Rhetoric Through Media by Gary Thompson Pdf

This book enhances readers abilities to view the media critically and to write and think for academic purposes. This book devotes most of its chapters to activities basic to writing: making observations, looking for associations, analyzing and classifying texts, developing insights, gathering further information, and shaping what is written for particular audiences and purposes.