Rhetoric Through Media

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Involving the Audience

Lee Ann Kastman Breuch
Involving the Audience Book PDF

Author : Lee Ann Kastman Breuch
Publisher : Routledge
Page : 200 pages
File Size : 48,5 Mb
Release : 2018-09-19
Category : Language Arts & Disciplines
ISBN : 9781351204170

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Involving the Audience by Lee Ann Kastman Breuch Pdf

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Media Rhetoric

Samuel Mateus
Media Rhetoric Book PDF

Author : Samuel Mateus
Publisher : Cambridge Scholars Publishing
Page : 153 pages
File Size : 45,7 Mb
Release : 2021-04-26
Category : Language Arts & Disciplines
ISBN : 9781527568884

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Media Rhetoric by Samuel Mateus Pdf

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Rhetoric Through Media

Gary Thompson
Rhetoric Through Media Book PDF

Author : Gary Thompson
Publisher : Allyn & Bacon
Page : 194 pages
File Size : 50,7 Mb
Release : 1996-12
Category : Language Arts & Disciplines
ISBN : 0205266444

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Rhetoric Through Media by Gary Thompson Pdf

This book enhances readers abilities to view the media critically and to write and think for academic purposes. This book devotes most of its chapters to activities basic to writing: making observations, looking for associations, analyzing and classifying texts, developing insights, gathering further information, and shaping what is written for particular audiences and purposes.

Political Rhetoric, Social Media, and American Presidential Campaigns

Janet Johnson
Political Rhetoric Social Media and American Presidential Campaigns Book PDF

Author : Janet Johnson
Publisher : Rowman & Littlefield
Page : 227 pages
File Size : 41,5 Mb
Release : 2020-12-10
Category : Language Arts & Disciplines
ISBN : 9781498540841

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Political Rhetoric, Social Media, and American Presidential Campaigns by Janet Johnson Pdf

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Europe in the Media

Deirdre Kevin
Europe in the Media Book PDF

Author : Deirdre Kevin
Publisher : Routledge
Page : 224 pages
File Size : 54,6 Mb
Release : 2003-09-12
Category : History
ISBN : 9781135704995

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Europe in the Media by Deirdre Kevin Pdf

This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares

Digital Rhetoric

Douglas Eyman
Digital Rhetoric Book PDF

Author : Douglas Eyman
Publisher : University of Michigan Press
Page : 173 pages
File Size : 54,7 Mb
Release : 2015-06
Category : Computers
ISBN : 9780472052684

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Digital Rhetoric by Douglas Eyman Pdf

A survey of a range of disciplines whose practitioners are venturing into the new field of digital rhetoric, examining the history of the ways digital and networked technologies inhabit and shape traditional rhetorical practices as well as considering new rhetorics made possible by current technologies

Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World

Verhulsdonck, Gustav
Digital Rhetoric and Global Literacies Communication Modes and Digital Practices in the Networked World Book PDF

Author : Verhulsdonck, Gustav
Publisher : IGI Global
Page : 398 pages
File Size : 41,6 Mb
Release : 2013-12-31
Category : Language Arts & Disciplines
ISBN : 9781466649170

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Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World by Verhulsdonck, Gustav Pdf

Understanding digital modes and practices of traditional rhetoric are essential in emphasizing information and interaction in human-to-human and human-computer contexts. These emerging technologies are essential in gauging information processes across global contexts. Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World compiles relevant theoretical frameworks, current practical applications, and emerging practices of digital rhetoric. Highlighting the key principles and understandings of the underlying modes, practices, and literacies of communication, this book is a vital guide for professionals, scholars, researchers, and educators interested in finding clarity and enrichment in the diverse perspectives of digital rhetoric research.

Rhetoric Online

Barbara Warnick,David Heineman
Rhetoric Online Book PDF

Author : Barbara Warnick,David Heineman
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 43,5 Mb
Release : 2012
Category : Internet
ISBN : 1433113295

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Rhetoric Online by Barbara Warnick,David Heineman Pdf

The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.

Modern Occult Rhetoric

Joshua Gunn
Modern Occult Rhetoric Book PDF

Author : Joshua Gunn
Publisher : University of Alabama Press
Page : 372 pages
File Size : 54,9 Mb
Release : 2011-01-28
Category : History
ISBN : 9780817356569

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Modern Occult Rhetoric by Joshua Gunn Pdf

A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

The Rhetoric of Social Movements

Nathan Crick
The Rhetoric of Social Movements Book PDF

Author : Nathan Crick
Publisher : Routledge
Page : 357 pages
File Size : 49,5 Mb
Release : 2020-09-22
Category : Language Arts & Disciplines
ISBN : 9780429790522

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The Rhetoric of Social Movements by Nathan Crick Pdf

This collection provides an accessible yet rigorous survey of the rhetorical study of historical and contemporary social movements and promotes the study of relations between strategy, symbolic action, and social assemblage. Offering a comprehensive collection of the latest research in the field, The Rhetoric of Social Movements: Networks, Power, and New Media suggests a framework for the study of social movements grounded in a methodology of "slow inquiry" and the interconnectedness of these imminent phenomena. Chapters address the rhetorical tactics that social movements use to gain attention and challenge power; the centrality of traditional and new media in social movements; the operations of power in movement organization, leadership, and local and global networking; and emerging contents and environments for social movements in the twenty-first century. Each chapter is framed by case studies (drawn from movements across the world, ranging from Black Lives Matter and Occupy to Greek anarchism and indigenous land protests) that ground conceptual characteristics of social movements in their continuously unfolding reality, furnishing readers with both practical and theoretical insights. The Rhetoric of Social Movements will be of interest to scholars and advanced students of rhetoric, communication, media studies, cultural studies, social protest and activism, and political science.

Lingua Fracta

Collin Gifford Brooke
Lingua Fracta Book PDF

Author : Collin Gifford Brooke
Publisher : Hampton Press (NJ)
Page : 256 pages
File Size : 41,8 Mb
Release : 2009
Category : Computers
ISBN : UOM:39015080901948

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Lingua Fracta by Collin Gifford Brooke Pdf

In (new) Media Res, a preface. Acknowledgments. 1: Interface. 2: Ecology. 3: Proairesis. 4: Pattern. 5: Perspective. 6: Persistence. Performance. 8: Discourse ex machina, a coda. Bibliography. Author index. Subject index.

The Rhetoric of Food

Joshua Frye,Michael Bruner
The Rhetoric of Food Book PDF

Author : Joshua Frye,Michael Bruner
Publisher : Routledge
Page : 282 pages
File Size : 50,6 Mb
Release : 2012-10-02
Category : Language Arts & Disciplines
ISBN : 9781136286988

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The Rhetoric of Food by Joshua Frye,Michael Bruner Pdf

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

Rhetoric Online

Barbara Warnick
Rhetoric Online Book PDF

Author : Barbara Warnick
Publisher : Peter Lang
Page : 176 pages
File Size : 43,8 Mb
Release : 2007
Category : Computers
ISBN : 082048802X

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Rhetoric Online by Barbara Warnick Pdf

Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.

Rhetoric of Femininity

Donnalyn Pompper
Rhetoric of Femininity Book PDF

Author : Donnalyn Pompper
Publisher : Lexington Books
Page : 299 pages
File Size : 48,9 Mb
Release : 2016-12-20
Category : Language Arts & Disciplines
ISBN : 9781498519366

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Rhetoric of Femininity by Donnalyn Pompper Pdf

Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

The Available Means of Persuasion

David M. Sheridan,Jim Ridolfo
The Available Means of Persuasion Book PDF

Author : David M. Sheridan,Jim Ridolfo
Publisher : Parlor Press LLC
Page : 215 pages
File Size : 55,5 Mb
Release : 2012-03-19
Category : Language Arts & Disciplines
ISBN : 9781602353114

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The Available Means of Persuasion by David M. Sheridan,Jim Ridolfo Pdf

From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.