Media Strategies

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Media Strategies

Jane Johnston,Katie Rowney
Media Strategies Book PDF

Author : Jane Johnston,Katie Rowney
Publisher : Routledge
Page : 295 pages
File Size : 44,5 Mb
Release : 2020-07-16
Category : Business & Economics
ISBN : 9781000246599

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Media Strategies by Jane Johnston,Katie Rowney Pdf

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Social Media Strategies for Professionals and Their Firms

Michelle Golden
Social Media Strategies for Professionals and Their Firms Book PDF

Author : Michelle Golden
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 51,9 Mb
Release : 2010-11-17
Category : Business & Economics
ISBN : 9780470933916

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Social Media Strategies for Professionals and Their Firms by Michelle Golden Pdf

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Journalism in Crisis

Mike Gasher,Colette Brin,Christine Crowther,Gretchen KIng,Errol Salamon,Simon Thibault
Journalism in Crisis Book PDF

Author : Mike Gasher,Colette Brin,Christine Crowther,Gretchen KIng,Errol Salamon,Simon Thibault
Publisher : University of Toronto Press
Page : 360 pages
File Size : 52,8 Mb
Release : 2016-11-14
Category : Social Science
ISBN : 9781442625204

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Journalism in Crisis by Mike Gasher,Colette Brin,Christine Crowther,Gretchen KIng,Errol Salamon,Simon Thibault Pdf

Journalism in Crisis addresses the concerns of scholars, activists, and journalists committed to Canadian journalism as a democratic institution and as a set of democratic practices. The authors look within Canada and abroad for solutions for balancing the Canadian media ecology. Public policies have been central to the creation and shaping of Canada’s media system and, rather than wait for new technologies or economic models, the contributors offer concrete recommendations for how public policies can foster journalism that can support democratic life in twenty-first century Canada. Their work, which includes new theoretical perspectives and valuable discussions of journalism practices in public, private, and community media, should be read by professional and citizen journalists, academics, media activists, policy makers and media audiences concerned about the future of democratic journalism in Canada.

Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth

Najm Al Fares
Ignite Your E commerce Business Social Media Strategies for Rapid Growth Book PDF

Author : Najm Al Fares
Publisher : Najm Al Fares
Page : 79 pages
File Size : 44,6 Mb
Release : 2024-04-29
Category : Computers
ISBN : 8210379456XXX

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Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth by Najm Al Fares Pdf

The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.

Social Media Strategies – Twitter Follower Relationship Management

Forte Consultancy Group
Social Media Strategies Twitter Follower Relationship Management Book PDF

Author : Forte Consultancy Group
Publisher : Forte Consultancy
Page : 7 pages
File Size : 41,7 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 8210379456XXX

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Social Media Strategies – Twitter Follower Relationship Management by Forte Consultancy Group Pdf

With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so…

Social Media Strategies For Investing

Brian D Egger
Social Media Strategies For Investing Book PDF

Author : Brian D Egger
Publisher : Simon and Schuster
Page : 208 pages
File Size : 49,5 Mb
Release : 2014-11
Category : Business & Economics
ISBN : 9781440580581

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Social Media Strategies For Investing by Brian D Egger Pdf

"Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.

Corporate Communication through Social Media

Asha Kaul,Vidhi Chaudhri
Corporate Communication through Social Media Book PDF

Author : Asha Kaul,Vidhi Chaudhri
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 41,5 Mb
Release : 2017-11-14
Category : Language Arts & Disciplines
ISBN : 9386446197

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Corporate Communication through Social Media by Asha Kaul,Vidhi Chaudhri Pdf

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application

Media Relations

Jane Johnston
Media Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 281 pages
File Size : 47,6 Mb
Release : 2020-07-25
Category : Language Arts & Disciplines
ISBN : 9781000246582

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Media Relations by Jane Johnston Pdf

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Digital Media Strategies of the Far Right in Europe and the United States

Patricia Anne Simpson,Helga Druxes
Digital Media Strategies of the Far Right in Europe and the United States Book PDF

Author : Patricia Anne Simpson,Helga Druxes
Publisher : Lexington Books
Page : 301 pages
File Size : 41,6 Mb
Release : 2015-05-06
Category : Political Science
ISBN : 9780739198827

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Digital Media Strategies of the Far Right in Europe and the United States by Patricia Anne Simpson,Helga Druxes Pdf

With the leverage of digital reproducibility, historical messages of hate are finding new recipients with breathtaking speed and scope. The rapid growth in popularity of right-wing extremist groups in response to transnational economic crises underscores the importance of examining in detail the language and political mobilization strategies of the New Right. In Europe, for example, populist right-wing activists organized around an anti-immigration agenda are becoming more vocal, providing pushback against the increase in migration flows from North Africa and Eastern Europe and countering support for integration with a categorical rejection of multiculturalism. In the United States, anti-immigration sentiment provides a rallying point for political and personal agendas that connect the rhetoric of borders with national, racial, and security issues. Digital Media Strategies of the Far Right in Europe and the United States is an effort to examine and understand these issues, informed by the conviction that an interdisciplinary and transnational approach can allow productive comparison of far-right propaganda strategies in Europe and the United States. With a special emphasis on performing ideology in the far-right music scene, on violent anti-immigrant stances, and on the far right’s skillful creation and manipulation of virtual communities, the contributions foreground the cultural shibboleths that are exchanged among far-right supporters on the Internet, which serve to generate a sense of group belonging and the illusion of power far greater than the known numbers of neo-Nazis in any one country might suggest. Moreover, with attention to transatlantic right-wing movements and their use of particularly digital media, the essays in this volume put pressure on the similarities among the various national agents, while accommodating differences in the virtual and sometimes violent identities created and nurtured online.

Media and Revolt

Kathrin Fahlenbrach,Erling Sivertsen,Rolf Werenskjold
Media and Revolt Book PDF

Author : Kathrin Fahlenbrach,Erling Sivertsen,Rolf Werenskjold
Publisher : Berghahn Books
Page : 432 pages
File Size : 51,8 Mb
Release : 2014-02-28
Category : History
ISBN : 9780857459992

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Media and Revolt by Kathrin Fahlenbrach,Erling Sivertsen,Rolf Werenskjold Pdf

In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dynamic interplay between social movements, activists, and mass media from the 1960s to the present. It introduces the most relevant theoretical approaches to such issues and offers a variety of case studies ranging from print media, film, and television to Internet and social media.

Social Media Campaigns

Carolyn Mae Kim
Social Media Campaigns Book PDF

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
Page : 227 pages
File Size : 50,9 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000290608

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Social Media Campaigns by Carolyn Mae Kim Pdf

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Basics, conception and implementation of a social media strategy

Stefan Tackmann
Basics conception and implementation of a social media strategy Book PDF

Author : Stefan Tackmann
Publisher : GRIN Verlag
Page : 25 pages
File Size : 44,9 Mb
Release : 2022-01-18
Category : Business & Economics
ISBN : 9783346574312

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Basics, conception and implementation of a social media strategy by Stefan Tackmann Pdf

Seminar paper from the year 2016 in the subject Communications - Media Economics, Media Management, grade: 1,5, Fresenius University of Applied Sciences Köln, course: Media & Communication Management, language: English, abstract: The aim of this work is to explain the conception of a social media strategy. In this work, it will be shown which different approaches a company can use and which advantages and disadvantages result from them. This work is intended to be a reflection of the current possibilities for designing a social media strategy that is in line with the overall corporate strategy. Social media plays an essential role for online marketing today. More and more people are taking advantage of the growing range of services on the Internet, replacing traditional media. Because banner ads are now largely ignored by users, more and more companies are taking new approaches to marketing. In doing so, they are getting in touch with consumers exactly where they are. Users and companies meet at eye level in social communities, which means that companies have to find a new approach specifically for social media marketing. Hardly any company can ignore social networks any longer. Many companies are now integrating them into their marketing and communications plans. But how can they be strategically integrated into an overall corporate concept? What goals can be achieved and how? What do successful social media strategies look like? How do they position themselves in the area of conflict between the desire for control on the one hand and the expectations of transparency and openness of the addressees and also of their own employees on the other? What do you have to pay attention to when creating a strategy?

Strategic Uses of Alternative Media

Robyn Blakemen
Strategic Uses of Alternative Media Book PDF

Author : Robyn Blakemen
Publisher : Routledge
Page : 272 pages
File Size : 51,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317459323

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Strategic Uses of Alternative Media by Robyn Blakemen Pdf

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Media, Telecommunications, and Business Strategy

Richard A. Gershon
Media Telecommunications and Business Strategy Book PDF

Author : Richard A. Gershon
Publisher : Routledge
Page : 445 pages
File Size : 51,9 Mb
Release : 2013-07-18
Category : Language Arts & Disciplines
ISBN : 9781136288913

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Media, Telecommunications, and Business Strategy by Richard A. Gershon Pdf

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Social Media Marketing on Instagram. Exploration of Strategic Perspectives

Lisa Jessen
Social Media Marketing on Instagram Exploration of Strategic Perspectives Book PDF

Author : Lisa Jessen
Publisher : GRIN Verlag
Page : 71 pages
File Size : 43,8 Mb
Release : 2018-06-20
Category : Business & Economics
ISBN : 9783668731547

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Social Media Marketing on Instagram. Exploration of Strategic Perspectives by Lisa Jessen Pdf

Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.