Message Matters

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Message Matters

Rebecca K. Leet
Message Matters Book PDF

Author : Rebecca K. Leet
Publisher : Turner Publishing Company
Page : 239 pages
File Size : 51,6 Mb
Release : 2007-08-20
Category : Business & Economics
ISBN : 9781618589255

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Message Matters by Rebecca K. Leet Pdf

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

The Message Matters

Lynn Vavreck
The Message Matters Book PDF

Author : Lynn Vavreck
Publisher : Princeton University Press
Page : 236 pages
File Size : 52,6 Mb
Release : 2009-07-26
Category : Business & Economics
ISBN : 0691139636

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The Message Matters by Lynn Vavreck Pdf

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Your Message Matters

Jonathan Milligan
Your Message Matters Book PDF

Author : Jonathan Milligan
Publisher : Baker Books
Page : 272 pages
File Size : 50,9 Mb
Release : 2020-10-20
Category : Business & Economics
ISBN : 9781493427789

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Your Message Matters by Jonathan Milligan Pdf

Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.

Inside Campaigns

William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Inside Campaigns Book PDF

Author : William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Publisher : CQ Press
Page : 378 pages
File Size : 47,7 Mb
Release : 2016-02-24
Category : Political Science
ISBN : 9781506332987

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Inside Campaigns by William J. Feltus,Kenneth M. Goldstein,Matthew Dallek Pdf

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Sales EQ

Jeb Blount
Sales EQ Book PDF

Author : Jeb Blount
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 44,9 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9781119325949

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Sales EQ by Jeb Blount Pdf

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tool

Violent Deaths in the Bible

Jonah Haddad
Violent Deaths in the Bible Book PDF

Author : Jonah Haddad
Publisher : Wipf and Stock Publishers
Page : 167 pages
File Size : 52,8 Mb
Release : 2024-05-30
Category : Religion
ISBN : 9798385212132

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Violent Deaths in the Bible by Jonah Haddad Pdf

Irreverent and profane content litters the pages of Scripture. Stories of stabbing, beheading, dismemberment, defenestration, trampling, burning, and mauling are commonplace. The violence of the Bible can’t be ignored. It can’t be swept under the rug. But every violent story adorning the pages of Scripture is there for a reason. Each shocking tale of judgment and redemption teaches us something about the nature of God and humans. If we’re willing to go where our Sunday school picture Bibles refuse to go, we might be rewarded. The R-rated stuff might prove instructive. Violent Deaths in the Bible promises to offend and disrupt, even as it guides us to the most meaningful death of all—the death of Jesus on the cross.

The Internet of Risky Things

Sean Smith
The Internet of Risky Things Book PDF

Author : Sean Smith
Publisher : "O'Reilly Media, Inc."
Page : 240 pages
File Size : 55,7 Mb
Release : 2017-01-17
Category : Computers
ISBN : 9781491963609

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The Internet of Risky Things by Sean Smith Pdf

By 2020, the Internet of Things (IoT) will consist of millions of computational devices intimately connected to real-world aspects of human life. This insightful book demonstrates that if we build the IoT the way we built the current internet and other information technology initiatives, we're headed for trouble. With a focus on concrete solutions, The Internet of Risky Things explains how we can avoid simple flaws that have plagued several dramatic IT advances in recent decades.

Backbonology

David P. Bugay Ph.D.
Backbonology Book PDF

Author : David P. Bugay Ph.D.
Publisher : Balboa Press
Page : 312 pages
File Size : 52,6 Mb
Release : 2018-07-20
Category : Business & Economics
ISBN : 9781982207403

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Backbonology by David P. Bugay Ph.D. Pdf

Leadership means having a backbone, and there’s nothing better to illustrate its detailed framework than the actual vertebrae of the human spine. David P. Bugay, PhD, also known as “Doc D,” drives that simple concept home in this guidebook that will help leaders and everyday people make tough decisions. The author draws on many of his own experiences to share coaching suggestions—and his words are so clear and concise that you’ll be able to engage in the behavior he suggests. Learn how to: · improve the way you show up to the world every day; · develop strength, power, integrity, and compassion; and · harness natural strengths in making decisions. Our workplace has radically changed in recent decades, and concerns about employee engagement, productivity, and well-being has placed a premium on selecting and developing leaders. Be the leader you’ve always wanted to be by learning the lessons in Backbonology.

Julia: High Performance Programming

Ivo Balbaert,Avik Sengupta,Malcolm Sherrington
Julia High Performance Programming Book PDF

Author : Ivo Balbaert,Avik Sengupta,Malcolm Sherrington
Publisher : Packt Publishing Ltd
Page : 697 pages
File Size : 49,5 Mb
Release : 2016-11-28
Category : Computers
ISBN : 9781787126107

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Julia: High Performance Programming by Ivo Balbaert,Avik Sengupta,Malcolm Sherrington Pdf

Leverage the power of Julia to design and develop high performing programs About This Book Get to know the best techniques to create blazingly fast programs with Julia Stand out from the crowd by developing code that runs faster than your peers' code Complete an extensive data science project through the entire cycle from ETL to analytics and data visualization Who This Book Is For This learning path is for data scientists and for all those who work in technical and scientific computation projects. It will be great for Julia developers who are interested in high-performance technical computing. This learning path assumes that you already have some basic working knowledge of Julia's syntax and high-level dynamic languages such as MATLAB, R, Python, or Ruby. What You Will Learn Set up your Julia environment to achieve the highest productivity Solve your tasks in a high-level dynamic language and use types for your data only when needed Apply Julia to tackle problems concurrently and in a distributed environment Get a sense of the possibilities and limitations of Julia's performance Use Julia arrays to write high performance code Build a data science project through the entire cycle of ETL, analytics, and data visualization Display graphics and visualizations to carry out modeling and simulation in Julia Develop your own packages and contribute to the Julia Community In Detail In this learning path, you will learn to use an interesting and dynamic programming language—Julia! You will get a chance to tackle your numerical and data problems with Julia. You'll begin the journey by setting up a running Julia platform before exploring its various built-in types. We'll then move on to the various functions and constructs in Julia. We'll walk through the two important collection types—arrays and matrices in Julia. You will dive into how Julia uses type information to achieve its performance goals, and how to use multiple dispatch to help the compiler emit high performance machine code. You will see how Julia's design makes code fast, and you'll see its distributed computing capabilities. By the end of this learning path, you will see how data works using simple statistics and analytics, and you'll discover its high and dynamic performance—its real strength, which makes it particularly useful in highly intensive computing tasks. This learning path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Getting Started with Julia by Ivo Balvaert Julia High Performance by Avik Sengupta Mastering Julia by Malcolm Sherrington Style and approach This hands-on manual will give you great explanations of the important concepts related to Julia programming.

Mastering Julia

Malcolm Sherrington
Mastering Julia Book PDF

Author : Malcolm Sherrington
Publisher : Packt Publishing Ltd
Page : 410 pages
File Size : 47,7 Mb
Release : 2015-07-22
Category : Computers
ISBN : 9781783553327

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Mastering Julia by Malcolm Sherrington Pdf

Julia is a well-constructed programming language with fast execution speed, eliminating the classic problem of performing analysis in one language and translating it for performance into a second. This book will help you develop and enhance your programming skills in Julia to solve real-world automation challenges. This book starts off with a refresher on installing and running Julia on different platforms. Next, you will compare the different ways of working with Julia and explore Julia's key features in-depth by looking at design and build. You will see how data works using simple statistics and analytics, and discover Julia's speed, its real strength, which makes it particularly useful in highly intensive computing tasks and observe how Julia can cooperate with external processes in order to enhance graphics and data visualization. Finally, you will look into meta-programming and learn how it adds great power to the language and establish networking and distributed computing with Julia.

Experiencing the Gospel

Thomas W. Seckler
Experiencing the Gospel Book PDF

Author : Thomas W. Seckler
Publisher : Wipf and Stock Publishers
Page : 183 pages
File Size : 44,5 Mb
Release : 2020-05-18
Category : Religion
ISBN : 9781725253537

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Experiencing the Gospel by Thomas W. Seckler Pdf

In recent years, increasing numbers of people from Muslim backgrounds have become followers of Jesus. Some of these conversions have occurred in Cambodia. This book explores the experiences and reflections of forty Cambodians from a Muslim background who have chosen to believe in and follow Jesus. It is based on doctoral research utilizing in-depth interviews which sought to answer the following questions: 1) What role did contextualizing the Christian message play in making it more understandable and compelling? 2) What core themes or factors did those interviewed report as central in their own conversions? 3) How was the gospel message itself experienced as personally meaningful? This book probes the answers to those questions, revealing the manner in which forty Cambodians experienced God and the gospel message. The stories and reflections found here not only provide a glimpse into their lives, but also give insight into the way in which Muslim-background individuals come to believe in and embrace Jesus.

The 2020 Democratic Primary

Luke Perry
The 2020 Democratic Primary Book PDF

Author : Luke Perry
Publisher : Springer Nature
Page : 157 pages
File Size : 48,9 Mb
Release : 2021-09-08
Category : Political Science
ISBN : 9783030755720

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The 2020 Democratic Primary by Luke Perry Pdf

This book examines the outcome, dynamics, and lessons of the 2020 Democratic Primary. The authors examine how Joe Biden separated himself from a crowded field of candidates, the role that primary rules played in this process, the influence of gender and race on the primary campaign, new developments with the Iowa Caucuses and national party conventions, and what all this could mean for the 2024 election.

The Oxford Handbook of American Elections and Political Behavior

Jan E. Leighley
The Oxford Handbook of American Elections and Political Behavior Book PDF

Author : Jan E. Leighley
Publisher : OUP Oxford
Page : 795 pages
File Size : 53,8 Mb
Release : 2010-02-25
Category : Political Science
ISBN : 9780191607998

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The Oxford Handbook of American Elections and Political Behavior by Jan E. Leighley Pdf

The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics. This Handbook offers comprehensive coverage of the various theoretical approaches to the study of American elections and political behavior. The chapters are thoughtful and creative, providing broad overviews of intellectual developments and challenges, as well as incisive commentary on the accomplishments of, and challenges facing, scholars of American politics. Substantively, the Handbook includes chapters focusing on various approaches and issues in research design, political participation, vote choice, presidential and non-presidential elections, and issues, interests and elites as influences on individuals' political behaviour. Each of the chapters offers a working research bibliography, as well as retrospective evaluations of research and discussions of fruitful paths for future research. General Editor for The Oxford Handbooks of American Politics: George C. Edwards III

Strategic Planning Workbook for Nonprofit Organizations, Revised and Updated

Bryan W. Barry
Strategic Planning Workbook for Nonprofit Organizations Revised and Updated Book PDF

Author : Bryan W. Barry
Publisher : Turner Publishing Company
Page : 123 pages
File Size : 47,5 Mb
Release : 1997-05-01
Category : Business & Economics
ISBN : 9781618588821

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Strategic Planning Workbook for Nonprofit Organizations, Revised and Updated by Bryan W. Barry Pdf

In an environment of increased competition, funding cuts, and other pressures, strategic planning is a sound management tool for nonprofits. This workbook provides a guide for developing, implementing, and updating a strategic plan. Sample plan and blank worksheets are included.

Insanity Once More

Lawrence Kudlow
Insanity Once More Book PDF

Author : Lawrence Kudlow
Publisher : Creators Publishing
Page : 128 pages
File Size : 42,9 Mb
Release : 101-01-01
Category : Political Science
ISBN : 9781945630866

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Insanity Once More by Lawrence Kudlow Pdf

Lawrence Kudlow is CEO of Kudlow & Co. LLC, an economic and investment research firm in New York City. He is consistently ranked one of the nation’s premier and most accurate economic forecasters according to The Wall Street Journalsemiannual forecasting survey, and he offers his wealth of insights in a myriad of news outlets. He is a nationally syndicated columnist and contributing editor of National Review magazine. As a trusted adviser to many of our nation’s top decision-makers in Washington, he has testified as an expert witness on economic matters before several congressional committees.