Microeconomics For Business And Marketing

Author : Peter E. Earl
Publisher : Edward Elgar Publishing
Page : 456 pages
File Size : 46,7 Mb
Release : 1995
Category : Consumer behavior
ISBN : UGA:32108029589713

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Microeconomics for Business and Marketing by Peter E. Earl Pdf

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.

Author : Justin Leroux,Nicolas Sahuguet
Publisher : Unknown
Page : 274 pages
File Size : 42,8 Mb
Release : 2014-08
Category : Microeconomics
ISBN : 2923710517

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Microeconomics by Justin Leroux,Nicolas Sahuguet Pdf

Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313

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Introduction to Business by Lawrence J. Gitman,Carl Mcdaniel,Amit Shah Pdf

Author : Robert A. Schwartz
Publisher : John Wiley & Sons
Page : 585 pages
File Size : 50,6 Mb
Release : 2010-03-25
Category : Business & Economics
ISBN : 9780470602850

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Micro Markets by Robert A. Schwartz Pdf

A timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helps bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. This timely guide elucidates basic microeconomic concepts with an emphasis on applicability. It establishes a common application for all of the basic economic concepts that are reviewed, and provides in-depth insights into an industry that is of major economic importance in aggregate, and to most individuals. Utilizes equity market realities to underscore the relevance of economic theory Each chapter includes informative practice problems and power points A companion Workbook, with practice problems and solutions, is also available By taking microeconomic theory and making it applicable to today's marketplace, Micro Markets builds a much-needed bridge between theory and practice.

Author : Merlin Stone
Publisher : Springer
Page : 188 pages
File Size : 49,8 Mb
Release : 1980-11-06
Category : Business & Economics
ISBN : 9781349164264

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Marketing and Economics by Merlin Stone Pdf

Author : C. L. Pass,Bryan Lowes
Publisher : Unknown
Page : 229 pages
File Size : 53,6 Mb
Release : 1994-01-01
Category : Business & Economics
ISBN : 0415068460

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Business and Microeconomics by C. L. Pass,Bryan Lowes Pdf

Business and Microeconomics is a concise introduction to microeconomics, specifically designed to provide students and practitioners of business with an understanding of the workings of the market system. Thus, the focus of attention is 'the market' itself, rather than the individual company, although it is recognised that the 'strategic' firm can and does play an important part in the operation of markets. Markets are not static, but driven and shaped by the dynamics of inter-firm rivalries.

Author : W. Duncan Reekie,Jonathan N. Crook,D. E. Allen,J. N. Crook
Publisher : Wiley-Blackwell
Page : 405 pages
File Size : 42,7 Mb
Release : 1991
Category : Business & Economics
ISBN : 0631172157

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The Economics of Modern Business by W. Duncan Reekie,Jonathan N. Crook,D. E. Allen,J. N. Crook Pdf

Outdated management techniques cannont be expected to cope with the complex problems of modern business. Today′s managers must have a better understanding of the internal structure of the firm and a clear picture of the firm′s place within the economy as a whole. In the thoroughly revised and updated second edition of this highly original textbook for business students, W. D. Reekie, D. E. Allen and J. N. Crook examine contemporary management issues in an objective and well balanced fashion. A special feature of the book is its successful intergration of introductory financial analysis with microeconomic theory. It includes extensive sections on financial markets, distribution channels, industrial relations and government policies and stresses the overriding importance of market forces in business decision-making. The second edition incorporates all the changes created by ′big bang′, new accounting standards, the EC and the harmoniation of reporting requirements as well as a completely revised discussion of taxation systems, industrial relations, pricing, small firms, privatizations and monopoly policy. It is an essential text for students and provides an up-to-date and complete introduction to the economics of modern business.

Author : M. J. Rosser
Publisher : Unknown
Page : 288 pages
File Size : 40,6 Mb
Release : 1988
Category : Microeconomics
ISBN : 0333462971

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Microeconomics by M. J. Rosser Pdf

Intended for first and second year undergraduate economics and business studies students, this book covers standard microeconomics topics and an introduction to the theory of contestable markets, linear production theory and alternative theories of the firm, including the Marxian paradigm.

Author : Luigi A. Pavone
Publisher : Createspace Independent Publishing Platform
Page : 290 pages
File Size : 42,9 Mb
Release : 2016-02-25
Category : Electronic
ISBN : 1523308508

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Mark, Mac and Mic by Luigi A. Pavone Pdf

History did not fulfill Adam Smith's idea of the invisible hand analogy. Companies big and small closed doors and laid off thousands of workers while the owners were filing for bankruptcy protection in a way that the invisible hand appeared to be paralyzed. Also, John Maynard Keynes's notion of free market, was proven to be not free at all. Otherwise Keynesianism theories would solve the problems that the previous historical simulations left unsolved, where the government was compelled to interfere. What happened then has prompted the industrial nations to dump the Keynesianism theories and adopt a new market belief, called mixed economy. I believe both economics pioneers' theories are incomplete. And that there is a need for a profound understanding of the microeconomic and macroeconomic theories in relation to the global market direction and performance which I explain in this book, in a simple easy way to comprehend. Dr. Luigi Pavone DBA & PhD. in Marketing

Author : Vivek Suneja
Publisher : Routledge
Page : 299 pages
File Size : 40,8 Mb
Release : 2005-07-25
Category : Business & Economics
ISBN : 9781134555987

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Understanding Business: Markets by Vivek Suneja Pdf

How do markets work? This reader introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores: the social nature of market economies the range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstream the differences between Anglo-American, European and Asian economic models the historical development of markets globalisation: its extent and its impact the costs and the benefits of markets With chapters by Will Hutton, John Gray and Eric Hobsbawm, this reader provides an excellent introduction.

Author : Neil Harris
Publisher : Routledge
Page : 394 pages
File Size : 44,5 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136423765

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Business Economics: Theory and Application by Neil Harris Pdf

'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

Author : Satya P Das
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 43,6 Mb
Release : 2007-11-02
Category : Business & Economics
ISBN : 0761935924

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Microeconomics for Business by Satya P Das Pdf

This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions

Author : Lynne Pepall,Peter Antonioni,Manzur Rashid
Publisher : John Wiley & Sons
Page : 349 pages
File Size : 46,8 Mb
Release : 2016-02-01
Category : Business & Economics
ISBN : 9781119184393

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Microeconomics For Dummies by Lynne Pepall,Peter Antonioni,Manzur Rashid Pdf

Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework—or a professional who wants to expand your general economics knowledge into the microeconomics area—this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions. Snagging a job as an economist is fiercely competitive—and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for? Analyze small-scale market mechanisms Determine the elasticity of products within the market systems Decide upon an efficient way to allocate goods and services Score higher in your microeconomics class Everything you need to make microeconomics your minion is a page away!

Author : Ravindra H. Dholakia,A. N. Oza
Publisher : Oxford University Press, USA
Page : 444 pages
File Size : 43,8 Mb
Release : 1996
Category : Business & Economics
ISBN : IND:30000055966455

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Microeconomics for Management Students by Ravindra H. Dholakia,A. N. Oza Pdf

This textbook, written especially for management students, explains the essentials of microeconomics from a management perspective. The theories and concepts - consumer demand, production, costs, market structures, managerial theories of the firm - are explained with the help of cases, illustrations and models relevant to an understanding of the real world of business. The topics are carefully chosen to explain the microeconomic underpinnings of the functional areas of management such as marketing, business policy and finance. In contrast to most textbooks on managerial economics, this book emphasizes the wider application of concepts in microeconomics, like demand analysis, taxation policy, monopoly power and its regulation and public utility pricing, for managers. It also provides management students, and practising and trainee managers with illustrations taken from the Indian economic and business environment.

Author : Robert A. Schwartz,Michael G. Carew,Tatiana Maksimenko
Publisher : John Wiley and Sons
Page : 226 pages
File Size : 46,9 Mb
Release : 2010-03-25
Category : Business & Economics
ISBN : 9780470608982

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Micro Markets Workbook by Robert A. Schwartz,Michael G. Carew,Tatiana Maksimenko Pdf

A companion Workbook to the text Micro Markets Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helped bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. Now, the Micro Markets Workbook offers you a chance to review the information found in the actual book and solidify your understanding of this discipline. In this study guide, microeconomic concepts are fully reviewed, along with how all of its relevant theory is applicable to today's markets. Helps you learn to perform dynamic microeconomic analysis in practice Tests your knowledge of the information addressed in Micro Markets, before you put it to work in real world situations Provides solutions to each chapter of the main book's practice problems If you want to gain a firm understanding of the information outlined in Micro Markets, the lessons within this Workbook can help you achieve this goal.